AdMob released their February 2010 Mobile Metrics report yesterday which included some interesting findings. They now separate their traffic into three categories (smartphones, feature phones and mobile internet devices) so we can see the relative growth over the last year.
Noteworthy findings included:
- Android was the fastest growing operating system in the AdMob network year-over-year. Android’s share of smartphone requests increased from 2% in February 2009 to 24% in February 2010. The top five Android devices worldwide, by traffic, were the Motorola Droid, HTC Dream, HTC Hero, HTC Magic, and the Motorola CLIQ.
- In February 2010, smartphones accounted for 48% of AdMob’s worldwide traffic, up from 35% in February 2009. The strong growth of iPhone and Android traffic, fueled by heavy application usage, was primarily responsible for the increase. In absolute terms, smartphone traffic increased 193% over the last year.
Now that AdMob breaks the data down by category, we can see the top 10 smartphones for the United States. In the month of February, Android accounted for 7 of the top 10 smartphones. Every Android phone saw an increase in share except for the HTC Dream (G1) which was the first Android device released.
Finally, the iPhone OS and Android are now neck and neck in United States share of AdMob requests. Android reached an all time high of 42% compared to iPhone’s 44%. At this rate, Android will become the leading mobile operating system in the AdMob network next month.