Samsung Mobile launched the Behold II on T-Mobile last year and we heard the sales were “disappointing”. This Android phone features a custom UI called TouchWiz that failed to impress reviewers. As Gizmodo put it, “Samsung’s Behold II is the most impressively ugly Android phone in existence. The custom interface is so bad, so gaudy and so confusing it turned my brains into ooze.”
So what do you do when your phone flops? Do you assign more resources to upgrade the outdated firmware (Android 1.5) and fix all the bugs people are complaining about? Nope, you launch a new ad campaign that features comic book characters.
Out of touch? You decide.