Apr 27 AT 9:27 AM Taylor Wimberly 58 Comments

AdMob: Android passes iPhone in U.S. traffic

We saw this one coming, but I did not think it would happen so soon. In AdMob’s latest March report, Android has surpassed the iPhone and accounts for a greater share of smartphone requests in the United States. AdMob does not represent the traditional view of market share (based on the number of handsets sold), but their reports still provide some insightful data.

Android now accounts for 46% of AdMob's U.S. traffic.

Android now accounts for 46% of U.S. smartphone share, while iPhone OS slid to 39%. A greater percentage of Android apps are offered for free so more developers have turned to ads in order to monetize their work.

Google recently acquired AdMob, but the deal is far from done. The FTC is still negotiating with Google, but it looks like our government will try to block the proposed acquisition.

Android highlights from the report include:

  • Two Android devices, the HTC Dream and HTC Magic, collectively represented 96% of Android traffic in September 2009. Seven months later, 11 devices represented 96% of Android traffic in the AdMob network.
  • In March 2010, Android traffic share on the AdMob network was divided relatively evenly between the three primary versions of the Android OS: Android 1.5 (38%), Android 2.0 / 2.1 (35%) and Android 1.6 (26%).
  • Motorola was the leading Android manufacturer with 44% share of traffic in March 2010 due to the success of the Droid and CLIQ. HTC was a close second with 43% of requests, followed by Samsung with 9%.
  • The Android platform has experienced significant growth in monthly traffic over the past year. Android traffic has grown at a compounded monthly growth rate of 32% per month, going from 72 million requests in March 2009 to 2.0 billion in March 2010.
  • Two Android devices, the HTC Dream and HTC Magic, collectively represented 96% of Android traffic in September 2009. Seven months later, 11 devices represented 96% of Android traffic in the AdMob network.
  • The Motorola Droid was the leading Android handset in March 2010 and generated 32% of worldwide Android traffic. The Google Nexus One only generated 2% of Android traffic in March 2010.
  • The top Android devices vary by country. The top three devices in the US were the Motorola Droid, HTC Dream and Motorola CLIQ. In comparison, the top three Android devices in the UK were the HTC Hero, HTC Dream and HTC Magic.

Source: AdMob

Taylor is the founder of Android and Me. He resides in Dallas and carries the Samsung Galaxy S 4 and HTC One as his daily devices. Ask him a question on Twitter or Google+ and he is likely to respond. | Ethics statement

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