Apr 27 AT 9:27 AM Taylor Wimberly 58 Comments

AdMob: Android passes iPhone in U.S. traffic

We saw this one coming, but I did not think it would happen so soon. In AdMob’s latest March report, Android has surpassed the iPhone and accounts for a greater share of smartphone requests in the United States. AdMob does not represent the traditional view of market share (based on the number of handsets sold), but their reports still provide some insightful data.

Android now accounts for 46% of AdMob's U.S. traffic.

Android now accounts for 46% of U.S. smartphone share, while iPhone OS slid to 39%. A greater percentage of Android apps are offered for free so more developers have turned to ads in order to monetize their work.

Google recently acquired AdMob, but the deal is far from done. The FTC is still negotiating with Google, but it looks like our government will try to block the proposed acquisition.

Android highlights from the report include:

  • Two Android devices, the HTC Dream and HTC Magic, collectively represented 96% of Android traffic in September 2009. Seven months later, 11 devices represented 96% of Android traffic in the AdMob network.
  • In March 2010, Android traffic share on the AdMob network was divided relatively evenly between the three primary versions of the Android OS: Android 1.5 (38%), Android 2.0 / 2.1 (35%) and Android 1.6 (26%).
  • Motorola was the leading Android manufacturer with 44% share of traffic in March 2010 due to the success of the Droid and CLIQ. HTC was a close second with 43% of requests, followed by Samsung with 9%.
  • The Android platform has experienced significant growth in monthly traffic over the past year. Android traffic has grown at a compounded monthly growth rate of 32% per month, going from 72 million requests in March 2009 to 2.0 billion in March 2010.
  • Two Android devices, the HTC Dream and HTC Magic, collectively represented 96% of Android traffic in September 2009. Seven months later, 11 devices represented 96% of Android traffic in the AdMob network.
  • The Motorola Droid was the leading Android handset in March 2010 and generated 32% of worldwide Android traffic. The Google Nexus One only generated 2% of Android traffic in March 2010.
  • The top Android devices vary by country. The top three devices in the US were the Motorola Droid, HTC Dream and Motorola CLIQ. In comparison, the top three Android devices in the UK were the HTC Hero, HTC Dream and HTC Magic.

Source: AdMob

Taylor is the founder of Android and Me. He resides in Dallas and carries the Samsung Galaxy S 4 and HTC One as his daily devices. Ask him a question on Twitter or Google+ and he is likely to respond. | Ethics statement

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  1. SteveGuest 5 years ago

    I wonder how much of this trend reflects that so many iPhone devs are moving to iAd and Quattro which is moving into the iPhone SDK? So this trend might be more of a reflection of iPhone devs leaving AdMob, rather than Android making huge gains in comparison to iPhone.

    • PixelSlaveGuest 5 years ago

      This is the March report. iAd launched in April.

  2. R.Guest 5 years ago

    We should need to see the same chart, but with the absolute figures, not the relative figures

  3. Good to see the facts reported correctly on this post ;)

  4. I wish we had some idea about the total number of Android phones sold. It would really help gain developer support for the platform. Maybe we’ll get a rough number at Google IO.

  5. iPhone OS 4 event April 8thGuest 5 years ago

    [...] 38 Times in 29 Posts AdMob: Android passes iPhone in U.S. traffic – Android and Me AdMob: Android passes iPhone in U.S. traffic – Android and Me [...]

  6. So after reading the full report I have some attentional interesting notes.

    *Cupcake has seen the most growth in the last 5 months and is now the most popular version. :(

    * 92% of traffic came from Android devices with a CPU slower than 600 MHz in March 2010. (The Android revolution is really only just starting)

    * The iPhone is insanely popular in the UK with 70% of the OS market. (Why is the Milestone not popular?)

    * Nokia still dominates the market outside of North America and Europe with 80-93% of the market.

  7. eXtorianGuest 5 years ago

    @David The Milestone is not so popular in the UK when compared to the iPhone, because it’s not available on a contract and hence not subsidised by any UK networks. The iPhone is now available on at least 3 UK networks that I know of (O2, Vodafone, Tesco), and subsidised pretty heavily.

    For an unlocked phone without a contract, the Milestone did “insanely” well in the UK, selling out within 3 hours at expansys (easy to Google).

    • I saw the sellout in 3 hours article. But I didn’t know it was unsubsidized. I thought it must be something like that, but I wasn’t sure.
      I’m not very familiar with network market share in the UK and didn’t know the iPhone was on 3 of them. Thanks for sharing.

  8. FilipeGuest 5 years ago

    The same happens in many other countries. Here in Portugal we have no Android Motorolas whatsoever and no Nexus Ones. In fact, we have the Magic and the hero and it’s now starting to show up in stores the Legends. Also the tattoo and a few other low/mid-end androids.

    The important thing is that the high end androids are completely missing here in all mobile operators. That means that there is no real alternative for a really high end phone even almost a year after the 3GS was lauched. It’s very sad…

  9. AJGuest 5 years ago

    er… why is a mobile phone operating system being compared to a single handset?

    • JeffGuest 5 years ago

      I get your point sort of…but when a manufacturer (Apple) makes a proprietary device on a proprietary operating system they have chosen the path of going against the tide of competitive ‘open’ systems.

      Sony has done this and won (mostly in the 80′s) and done this and lost over the years several times.

    • ChancyGuest 5 years ago

      Errr….actually, they are comparing it to the iPhone OS. Yes, if you didn’t know, the iPhone does run on a proprietary iPhone OS.

    • Budman666Guest 5 years ago

      It shows one thing…The iPhone has competition now…Blackberry could be considered the same way since its made exclusively by RIM…and ironicly Blackberry and iPhone use to be alone at the top, now with Android passing the iPhone Dip Shit Jobs is pissing him self

  10. anonGuest 5 years ago

    @a.j you mean the iphone, iphone 3g, iphone 3gs,single handset, soon to be ipad 3g and also iphone 4?

  11. SteveGuest 5 years ago

    I guess there’s a lot more you can do with an iPhone than look at ads.

  12. WatchSteveDrumGuest 5 years ago

    I imagine a big part of this is the way people use the two OSes. I’m just speaking out of my butt here, but I would imagine there is a significantly higher amount or people using webapps on Android than on iPhone. The whole “there’s an app for that” mentality I’m sure has some people not even realizing they can do things on the iPhone without an app being written for it.

    • JinGuest 5 years ago

      Steve, I believe the article refers to overall requests (so includes both in app ads and browser ads). The article specifically says “A greater percentage of Android apps are offered for free so more developers have turned to ads in order to monetize their work.” This is also my understanding from reading the original article from Admobs here: http://metrics.admob.com/2010/04/march-2010-mobile-metrics-report/

  13. jconnorGuest 5 years ago

    This is what is called a whore headline.

    Apple still has twice, TWICE the traffic of android and Palm combined.

    How was this study done and what does the data mean?

    Data based on admob hits. Flash based mostly, that don`t even appear on the iphone…

    Admob has a small market and does not include App based (ads) traffic that is dominant on the iphone.

    Web based ads is a dying tradition…this is the beginning of the end.

    The iPad web traffic already equals Android`s . It`s been a month….

    The religious cult just don`t mix with reality….

    • The headline clearly states AdMob and iPhone still leads Android by a big margin for world wide AdMob traffic.

    • HamishGuest 5 years ago

      The article mentioned that they were skewed statistics. In fact, it even mentioned exactly what you said, that Apple still rule in terms of traditional market share statistics.

      I just think it’s an interesting trend, just one more (tiny) indication that Android is headed up, and Apple is heading downwards; if we even needed more indications of that at all.

    • JinGuest 5 years ago

      Admobs does both app and web ads so the stats do include app-based ads served by Admobs. Please also see the original Admobs report: http://metrics.admob.com/2010/04/march-2010-mobile-metrics-report/

      Admobs has about 25% of the mobile ad market so is only a sample. However, a sample of this size is probably good enough for a rough indication of *ad traffic*.

      And just curious, where did you get the stats for the iPad web traffic?

    • JinGuest 5 years ago

      Oh and this article only talks about ad traffic in the *US*. The global stats are very different. However, it also reflects the bigger Android push in the US.

  14. Graham JGuest 5 years ago

    The title of this article is totally wrong. Android has not passed the iPhone in web traffic at all, it was simply served more ads.

    iPhones still dominate mobile web traffic, both in the US and worldwide.

  15. ChadeGuest 5 years ago

    Er, btw. Points 1 and 5 in the highlights are the same.

  16. rand($thoughts);Guest 5 years ago

    [...] which now accounts for nearly half of U.S. mobile web traffic. However, it’s interesting to note that Motorola, a key Android partner and device [...]

  17. JinGuest 5 years ago

    btw, websites like Comscore (www.comscore.com) and Gartner have actual sales data – I can’t find the most recent months again, but I remember in the March report, US smartphone sales had Blackberry steady at ~47%, iPhone steady at ~25%, Android growing from ~5% to ~ 9%. Windows and Palm significantly down.

  18. TypecastGuest 5 years ago

    [...] AboutArchives AdMob: Android passes iPhone in U.S. traffic May 10, 2010 @ 5:00 pm › Rowan Schaaf ↓ Leave a comment via androidandme.com [...]

  19. IPhone oder HTC Desire - FlashforumGuest 5 years ago

    [...] [...]

  20. Increase TrafficGuest 5 years ago

    Yes, sure… Android, iPhone, Smartphone, Sidekick… Truth is the popularity will only last until a new device with an even better OS and phone service is invented. Everything is relative to the time we are living. And there is no doubt that technologically speaking we will continue to see new, bigger, and better things over and over and over again…

    Increase Traffic

  21. Getting My Head Around This Mobile Stuff at Game Producer BlogGuest 5 years ago

    [...] Android is relatively new thing in the mobile genre, but it’s going bigger. [...]

  22. JeremyGuest 5 years ago

    If they compare it to every piece of equipment running iphone os then they should include ipods and ipads. Skewed info as usual

  23. StaÅ‚o siÄ™. Android lepszy od iPhone (AdMob) « FandroidGuest 4 years ago

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