Apr 29 AT 4:45 PM Taylor Wimberly 20 Comments

Droid Does Incredible TV campaign

Motorola and Verizon spent a combined $100 million to advertise the original Droid and it resulted in the best selling Android device to date. The Droid is now the second best selling smartphone (behind the iPhone) and accounts for up to 17% of AdMob’s U.S. smartphone requests. Even the latest platform version breakdown from Google suggest that the Droid could account for up to 30% of all Android handsets that access the Market.

We were wondering if the Droid Incredible would receive the same treatment and it appears a similar campaign is in store. Verizon has already launched an Incredible mini site and the first ad spot just appeared on YouTube. We have also spotted Incredible ad banners on many of our favorite tech blogs.

Keep an eye our for Incredible ads and let us know what you find.

From Verizon Wireless: Forget what you thought you knew because you’ve never seen a DROID like this. The DROID INCREDIBLE, nothing short of its name.

Source: YouTube

Taylor is the founder of Android and Me. He resides in Dallas and carries the Samsung Galaxy S 4 and HTC One as his daily devices. Ask him a question on Twitter or Google+ and he is likely to respond. | Ethics statement

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  • http://Website josh

    Sweet commercial. Haven’t seen it on tv yet but its totally awesome. Nice slogan too. Wasn’t sure what they would use after droid number one.

  • http://Website Ms. Matrix

    Ok, this sh*t is hard! I love the commercial. I got to play with the phone today in the store and it’s a super nice phone. It feels good in the hand and it seems to move pretty quick.

    If I was on Verizon, I would by it.

    • http://Website Veronica

      Nexus One? Same phone, really, faster updates.

      • http://Website Gunner

        Yeah, except you can’t get an N1 on Verizon. It’s not coming to VZ.

  • E-man

    Pretty sweet. I’m getting mine soon! I really wanted the nexus one though. :/

  • http://www.gizmoji.com naresh

    campaign looks good whats more incredible is the phone itself

  • http://www.pornforandroid.com Porn For Android

    I must admit, they have done a great job branding Droid phones.

    You don’t even need to see the commerical, just hearing that robotic “drooooid” voice from across the room is great product placement.

    I like the way they have created a brand that goes beyone just one phone, and they keep hammering in the DROID DOES line- it really gets the point across and makes these phones seem… well, incredible.

    • http://www.nashvilletn-real-estate.com Dean Williams

      Outside of the fact that common folk have a hard time understanding the difference between the Droid (or Droid Incredible) and an ANdroid phone, I agree with you 100%.

      • http://Website Matt

        Yea that’s my biggest problem too. Android is “devolving” (or evolving) into “Droid” from Verizon these days. And that could be good, because the Eris, Droid, and Incredible are some of the better Android phones on the market right now. But I keep hearing I <3 Radio placements on my classic rock station in NY.

        "You can also listen to us on your I <3 Radio app for your iPhone, Blackberry, or Droid smartphone"

        That is going to be a stumbling block when they EVENTUALLY move away from the Droid moniker. Though, if they're lucky, "Android" will become so popular as a RESULT of "Droid" that it will increase knowledge, and cause understanding of Android as a whole. So I'm a little bit torn.

        Also, I hate commercials where they don't show the product. It might be awesome, but if you're not going to show it to me, you're not going to get my interest. I'm an engineer, and I understand that how a phone feels and is shaped are just as big issues as what's under the hood–you can give me a Snapdragon processor and a 3.7" AMOLELD screen, but if it's got the ergonomics rubber duck I'm going to stay the hell away from it.

  • http://Website zlander

    Every chick that works in the VZW stores are wearing Droid does incredible tshirts, and man do they look hot (tshirts and the chicks)

  • stalker

    cool ad..

  • http://Website William Furr

    I’m not impressed by the ad. Do people really know or care what all the techno-jargon specs of the phone are?

    I do, and I imagine most other readers of this blog do. But what about your friends and family? Do they care? What about people who only hear about the phone through the commercial?

    I suspect the tech specs might actually be a turn-off for some people.

    • http://Website sockan

      You are wrong. All the no tech People just want too know ghz and MP. So this champaign is Good

    • http://Website Brian 2

      They may figure the technophobes who are repelled by specs (agreed that they do exist) either already have iPhones or are not in the market for a smartphone at all.

    • http://Website mkrmec

      I agree.. lame commercial.. They should have showed the usability and poped the GHz in etc.. would be much better.

      I gues they were going for mystery. Since there is not even 1 shot of the actual phone.

  • http://Website Richy

    Yet to see ONE android phone tv ad in Europe….

  • http://Website dave

    The best thing about these campaigns is that consumers are getting familiar with Android and going to stores to check out the new OS! This is a big win for the Android community. Let’s just hope Google is saving some firepower for June 7 to drop some bombs on Apple’s parade. Android #FTW.

  • http://Website ICON

    So…not to ask a dumb question, but am I correct in assuming the Incredible also has the option to blurt out “drrooooooiid”?

    Cause like most DROID owners, I enjoy hearing it, and it’d be more fun to hear it from others as well (though, admittedly, I know 6 people/hang out with 4 people with a DROID, and I always chuckle when their’s blurts it out)

  • http://Website Steve

    It does blurt out “Droid” if you want. It’s not the default sound like the Moto Droid was though. I have the Moto Droid, my wife just got the Droid Incredible. The Moto Droid put the iPhone to shame, and the Incredible puts my Moto Droid to shame. What a phone! I can’t get over how fast it is, how light it is, and how beautiful the HTC Sense UI is. It feels like a toy it’s so light and smooth. Incredible quality really. I still love my Moto Droid, but it’s like comparing a brand new normal car to a brand new Ferrari. Both are great, but I’ll take the Ferrari over the regular car any day.

  • Pingback: A Boy And His Android » Blog Archive » DROID Incredible gets cozy with in-dash car monotor()

  1. joshGuest 5 years ago

    Sweet commercial. Haven’t seen it on tv yet but its totally awesome. Nice slogan too. Wasn’t sure what they would use after droid number one.

  2. Ms. MatrixGuest 5 years ago

    Ok, this sh*t is hard! I love the commercial. I got to play with the phone today in the store and it’s a super nice phone. It feels good in the hand and it seems to move pretty quick.

    If I was on Verizon, I would by it.

    • VeronicaGuest 5 years ago

      Nexus One? Same phone, really, faster updates.

      • GunnerGuest 5 years ago

        Yeah, except you can’t get an N1 on Verizon. It’s not coming to VZ.

  3. Pretty sweet. I’m getting mine soon! I really wanted the nexus one though. :/

  4. nareshGuest 5 years ago

    campaign looks good whats more incredible is the phone itself

  5. Porn For AndroidGuest 5 years ago

    I must admit, they have done a great job branding Droid phones.

    You don’t even need to see the commerical, just hearing that robotic “drooooid” voice from across the room is great product placement.

    I like the way they have created a brand that goes beyone just one phone, and they keep hammering in the DROID DOES line- it really gets the point across and makes these phones seem… well, incredible.

    • Dean WilliamsGuest 5 years ago

      Outside of the fact that common folk have a hard time understanding the difference between the Droid (or Droid Incredible) and an ANdroid phone, I agree with you 100%.

      • MattGuest 5 years ago

        Yea that’s my biggest problem too. Android is “devolving” (or evolving) into “Droid” from Verizon these days. And that could be good, because the Eris, Droid, and Incredible are some of the better Android phones on the market right now. But I keep hearing I <3 Radio placements on my classic rock station in NY.

        "You can also listen to us on your I <3 Radio app for your iPhone, Blackberry, or Droid smartphone"

        That is going to be a stumbling block when they EVENTUALLY move away from the Droid moniker. Though, if they're lucky, "Android" will become so popular as a RESULT of "Droid" that it will increase knowledge, and cause understanding of Android as a whole. So I'm a little bit torn.

        Also, I hate commercials where they don't show the product. It might be awesome, but if you're not going to show it to me, you're not going to get my interest. I'm an engineer, and I understand that how a phone feels and is shaped are just as big issues as what's under the hood–you can give me a Snapdragon processor and a 3.7" AMOLELD screen, but if it's got the ergonomics rubber duck I'm going to stay the hell away from it.

  6. zlanderGuest 5 years ago

    Every chick that works in the VZW stores are wearing Droid does incredible tshirts, and man do they look hot (tshirts and the chicks)

  7. cool ad..

  8. William FurrGuest 5 years ago

    I’m not impressed by the ad. Do people really know or care what all the techno-jargon specs of the phone are?

    I do, and I imagine most other readers of this blog do. But what about your friends and family? Do they care? What about people who only hear about the phone through the commercial?

    I suspect the tech specs might actually be a turn-off for some people.

    • sockanGuest 5 years ago

      You are wrong. All the no tech People just want too know ghz and MP. So this champaign is Good

    • Brian 2Guest 5 years ago

      They may figure the technophobes who are repelled by specs (agreed that they do exist) either already have iPhones or are not in the market for a smartphone at all.

    • mkrmecGuest 5 years ago

      I agree.. lame commercial.. They should have showed the usability and poped the GHz in etc.. would be much better.

      I gues they were going for mystery. Since there is not even 1 shot of the actual phone.

  9. RichyGuest 5 years ago

    Yet to see ONE android phone tv ad in Europe….

  10. daveGuest 5 years ago

    The best thing about these campaigns is that consumers are getting familiar with Android and going to stores to check out the new OS! This is a big win for the Android community. Let’s just hope Google is saving some firepower for June 7 to drop some bombs on Apple’s parade. Android #FTW.

  11. ICONGuest 5 years ago

    So…not to ask a dumb question, but am I correct in assuming the Incredible also has the option to blurt out “drrooooooiid”?

    Cause like most DROID owners, I enjoy hearing it, and it’d be more fun to hear it from others as well (though, admittedly, I know 6 people/hang out with 4 people with a DROID, and I always chuckle when their’s blurts it out)

  12. SteveGuest 5 years ago

    It does blurt out “Droid” if you want. It’s not the default sound like the Moto Droid was though. I have the Moto Droid, my wife just got the Droid Incredible. The Moto Droid put the iPhone to shame, and the Incredible puts my Moto Droid to shame. What a phone! I can’t get over how fast it is, how light it is, and how beautiful the HTC Sense UI is. It feels like a toy it’s so light and smooth. Incredible quality really. I still love my Moto Droid, but it’s like comparing a brand new normal car to a brand new Ferrari. Both are great, but I’ll take the Ferrari over the regular car any day.

  13. A Boy And His Android » Blog Archive » DROID Incredible gets cozy with in-dash car monotorGuest 5 years ago

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