In a surprise move, Google has announced the closing of their online web store for the Nexus One. Considering the top 3 carriers rejected it, maybe we should have seen this coming. Google had dreams of selling Android handsets direct to consumers, but the carriers wanted no part of being cut out of the sale.
On a brighter note, it looks like we could see the Nexus One appearing in T-Mobile retail locations. Google announced that they will adopt a similar strategy to the one used by Vodafone and allow more carriers to offer the phone in stores. No word was given on the possibility of a CDMA version, but I would say there is still hope for Sprint and Verizon customers.
More details will be forthcoming next week at Google I/O.
“While the global adoption of the Android platform has exceeded our expectations, the web store has not. It’s remained a niche channel for early adopters, but it’s clear that many customers like a hands-on experience before buying a phone, and they also want a wide range of service plans to chose from.”Andy RubinGoogle VP, Engineering
Google announced the following changes today:
More retail availability. As we make Nexus One available in more countries we’ll follow the same model we’ve adopted in Europe, where we’re working with partners to offer Nexus One to consumers through existing retail channels. We’ll shift to a similar model globally.
From retail to viewing. Once we have increased the availability of Nexus One devices in stores, we’ll stop selling handsets via the web store, and will instead use it as an online store window to showcase a variety of Android phones available globally.