Jun 02 AT 10:16 AM Taylor Wimberly 40 Comments

AT&T introduces new lower-priced tiered data plans June 7th

AT&T claims only 2% of their customers use over 2 GB of wireless data per month, so the carrier is restructuring their data plans to make it more affordable for more people.

Customers now have two choices when it comes to wireless data plans. The DataPlus plan offers 200 MB of data for $15 per month or the DataPro includes 2 GB for $25 per month. Customers who exceed the lower 200 MB limit will receive another 200 MB of data for an additional $15. Those who go over 2 GB will be charged $10 for each additional GB of data.

The 200 MB plan might not sound like that much data, but AT&T claims it is enough to send 1,000 emails (no attachments), receive 150 emails with attachments, view 400 web pages, post 50 photos, and watch 20 minutes of streaming video.

AT&T also announced official support for tethering, which will run an additional $20 per month. Internet tethering is built in to the new Android 2.2, but Google is allowing each carrier to enable the feature as they see fit and charge whatever they like.

These new wireless data plans will be available on June 7th (the same day we are expecting the HTC Aria announcement). Current voice and texting plans on AT&T are unchanged.

Complete details of the new AT&T data plans:

  • DataPlus. Provides 200 megabytes (MB) of data — for example, enough to send/receive 1,000 emails (no attachments), plus send/receive 150 emails with attachments, plus view 400 Web pages, plus post 50 photos on social media sites, plus watch 20 minutes of streaming video — for just $15 per month.  This plan, which can save customers up to 50 percent off their wireless data charges, is designed for people who primarily like to surf the web, send email and use social networking apps. If customers exceed 200 MB in a monthly billing cycle, they will receive an additional 200 MB of data usage for $15 for use in the cycle.  Currently, 65 percent of AT&T smartphone customers use less than 200 MB of data per month on average.
  • DataPro. Provides 2 gigabytes (GB) of data — for example, enough to send/receive 10,000 emails (no attachments), plus send/receive 1,500 emails with attachments, plus view 4,000 Web pages, plus post 500 photos to social media sites, plus watch 200 minutes of streaming video — for $25 per month.  Should a customer exceed 2 GB during a billing cycle, they will receive an additional 1 GB of data for $10 for use in the cycle.  Currently, 98 percent of AT&T smartphone customers use less than 2 GB of data a month on average.
  • Tethering. Smartphone customers — including iPhone customers — who choose the DataPro plan have the option to add tethering for an additional $20 per month.  Tethering lets customers use their smartphones as a modem to provide a broadband connection for laptop computers, netbooks or other computing devices. Tethering for iPhones will be available when Apple releases iPhone OS 4 this summer.

“To give more people the opportunity to experience these benefits, we’re breaking free from the traditional ‘one-size-fits-all’ pricing model and making the mobile Internet more affordable to a greater number of people.”Ralph de la VegaCEO AT&T Mobility

Source: AT&T

Taylor is the founder of Android and Me. He resides in Dallas and carries the Samsung Galaxy S 4 and HTC One as his daily devices. Ask him a question on Twitter or Google+ and he is likely to respond. | Ethics statement

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  • http://Website Derrick

    Luckily I am grandfathered on the unlimited data plan…

    • http://Website Kevin

      I don’t think anyone is grandfathered bud. The party is over come June 7.

  • http://Website hah

    Hahaha att sucks who needs android this is a iPhone killer lol

  • http://Twitter.com/aaronhutchinson Aaron

    AT&T just so happens to be the iPhones carrier & they are changing their data plans very close to the expected launch of iPhone HD.

    Co incidence? I think not.

    As an apple hater, I still have to grudgingly admit that I love the look of their software & hardware.
    I’m excited to see what apple has in store.

    After all, anything that overshadows froyo is able to be remidied in gingerbread… ;)

  • http://Website nasty²

    I don’t think this is a terrible idea, but I think it’s poorly implemented.

    200MB or 2GB? Talk about a huge discrepancy, where is the middle ground?

  • http://Website Jason

    AT&T sucks the only reason people don’t go over 2gigs a month is cause the connection sucks so hard that you give up.
    And I phone users won’t go over 2gigs cause you can’t access any flash content or videos or anything.
    Ughhhh I hate it.

    And your Unlimited plan has a 5gb cap just like everyone else mr. grandfather.

  • http://Website William Furr

    Is it $10 for each additional GB? I read it to be one GB total for $10, and past that there are other unspecified consequences: typically they either cut you off or charge by the kilobyte.

    Anyway, it seems like a decent deal for now. They’re offering to pay you $5/mo. not to be one of their heaviest users and reduce the load on their network so hopefully it sucks less.

    I just hope they introduce higher caps along with future speed and network capacity increases.

  • http://Website Shawn

    It’s a way for AT&T to make more money because all major cell phone companys are getting hit by cap and trade, laws regulations to increase prices on goods to limit the amount of resources used to provide such to us consumers. Verizon said they may do the same, but allow current users to stay on the 29.99 a month unlimited data plan. But does that only mean while your finishing your two year agreement? People mostly get smartphones for the unlimited data plan anyways. Hell I’m on my droid eris typing this at work on the sweet Verizon 29.99 a month data plan that I use everyday. So when AT&T say not many smartphone users use data. I say BS! Show me the data.

    • http://Website Oliver

      I was mad when I first saw this. But when I went to actually go and check my data usage, I wasn’t that mad anymore. I’m on AT&T and I never went over 1GB for the past 6 months. (been using G1) So I’m not speaking for all of AT&T’s data users, but I’m actually fine with the $25 a month for 2GB’s considering I know I won’t be going over it.

      http://img.photobucket.com/albums/v704/riceeatnpinoy/Chart.png?t=1275499850

      • http://Website rex

        however, for just $5 more, wouldn’t you prefer unlimited.

      • http://Website Miguel

        G1 on AT&T works on the Edge network…

        • http://Website Oliver

          Just sayin’. Even if I had another phone which uses 3G, I’m a pretty moderate data user. Even if I used double amount of data I already use I still won’t be going over 2GB. So ATT is basically saving me 5 bucks. I don’t know about other people who are on ATT, but for me, it’s fine.

          • http://Website pete

            Just saying, your whole mindset is silly and so are you….You are managing 1 GB on dial up speeds…If you were on 3g you would be screwed…Don’t be a dope man…

  • http://Website The_Omega_Man

    “To give more people the opportunity to experience these benefits, we’re breaking free from the traditional ‘one-size-fits-all’ pricing model and making the mobile Internet more affordable to a greater number of people.”

    More affordable than a $29.99/mo. UNLIMITED PLAN? Uh Okaaay!

    With Video calling coming down the pipe and both TV and Movie streaming on mobile devices also on the way (in force), how does this work to the advantage of the customer again? 200MB=$15/mo. + 200MB=$15/mo. + 200MB=$15/mo. + 200MB=$15/mo. + 200MB=$15/mo. = $75/mo. (DataPlus) for ONE (1) GB of data!

    This is the bill someone will get before they realize that they now need to move to the 2 GB tier (DataPro), for $25/mo.! Versus the current – (Unlimited) @ $29.99/mo. plan. $4 Delta for no worries about what you do or want to do.

    And if you want tethering you first need to be at the DataPro level then you add $20/mo.! So that would be $25/mo.+$20/mo.= $45mo. Versus (Unlimited) @ $29.99/mo!

    Yea, I presume that the majority of AT&T customers, do not use more than 200 MB of data TODAY! However, there is enormous potential for those same users to use WAY more than that, Tomorrow! Especially with mobile Video calling, Video chatting, Streamed movies/TV and Pad/Tablet computing on the immediate horizon!

    Can you say “Kaaaching!” AT&T certainly will. IMHO.

    Note to AT&T: Save the smoke AT&T! We have all had enough blown up our collective a$$es already by Mr Jobs! This is about AT&T paying for the millions that are needed to upgrade the network to Mr. Job’s standards/requirements!

  • http://Website Ainvar

    Who is the idiot making up these plans? Are they stuck in 1999? 200mb or 2GB wth!!!!

    Data plans pricing should be as follows

    5GB 15.99
    10GB 19.99
    Unlimited 29.99

    This is 2010 people not 1999. We have data hungry cell phones and they are nickel and diming everything data…..

  • http://Website Bryan

    If they’re tethering on AT&T they failed.

    -Steve

    • http://Website joeschmoe

      @Bryan

      LOl. But the correct phrase would be

      ‘if they’re tethering on AT&T they blew it.’

      -steve

  • http://Website Dipset

    wow, if verizon copies att, i would be screwed. ever since i got my droid, i havent gone below 3.5 gigs…and i’ve been as high as 8. sooo, pretty much it would be 25+(10*6)=85 for data!!

  • http://Website Pax

    First ETF hike, and now tier data plan pricing……I guess FCC is busy cleaning up the gulf of Mexico!!!..if they are doing anything at all that is!!

  • http://Website Andre

    Why such a lovely spin on such horrible news?

    AT&T introduces new “lower-priced tiered data plans”?

    “AT&T claims only 2% of their customers use over 2 GB of wireless data per month, so the carrier is restructuring their data plans to make it more affordable for more people.” By charging more per megabyte?

    “The 200 MB plan might not sound like that much data, but AT&T claims it is enough to send 1,000 emails (no attachments), receive 150 emails with attachments, view 400 web pages, post 50 photos, and watch 20 minutes of streaming video.” Translation: No Pandora for you.

    Ralph, what have you done with Taylor?

  • http://Website msgnyc

    Thank a lot ATT and Apple. Looks like I’ll be holding onto my upgrade for alooong time.
    Screw this “cheaper” plan. Data alone would run me nearly 100$.
    I’ve been paying 40$ for unlimited data & text for nearly 5-6 years now onto of my 45$ voice plan.

  • http://Website DgDeBx

    Is this what they meant by “Rethink Possible?”

  • http://Website andrew

    I really don’t have a problem with either a 2MB or a 2GB plan BUT if the carriers do have these they need to have real-time updated stats that you can refer to.

    In addition to that they should allow the user to opt in or out of going above their “cap” and or if a user is getting near their cap they send text message and email message letting know that they are getting near their cap and reply back to that “warning” will mean you have accepting to go over it and are willing to pay the overage.

    • http://Website Pax

      Glad to see that you don’t have problems with these rip off plans/scams…btw: T-Mobile does that.

  • http://Website D.J.

    To everyone who has a problem with this, I would check how much data you actually use, it is probably less than you think. I use my phone all day at work, download a good amount of apps, browse the web all day, listen to Pandora a few times a week, download at least one 20MB podcast a day, and I have not gone over 1.2GB yet. I don’t use Pandora as much as some people do, and I don’t stream much video or upload photos, but I still consider myself a heavy data user and I fit comfortably in 2GB. Unless you do a huge amount of streaming or tether a lot, I don’t think most people will have a problem with 2GB of data. And if you do, as long as you don’t want (official) tethering you can stay on your current unlimited/5GB data plan.

    My one complaint is that the data should be cheaper. If they are cutting the limit by more then half, they should cut the cost by more than half. 2GB of data should be $15 or less.

    • http://Website ryan

      i read this after my post. this was very helpful. thanks!

  • http://Website Nate

    Will I be Grandfathered in to my unlimited plan? I really hope so since I already tether and usually go over the 2 GB

  • http://Website ryan

    does anyone currently own an iPhone that can tell me how much data they use now? i don’t have a data plan and was looking into getting one. if the plan takes effect on june 7th, and the people who have plans before that aren’t forced into the new data plans, i will probably go sign up before the 7th.

  • http://Website cp

    I have smart phones on my family plan @ one point there were 4. I looked over the past 6 Months of Data usage and never when over 2Gb. Having said that I still don’t buy the new pricing unless they are going to follow suit as the UK cell companies in that you can have a smart phone and not have the data plan at all. Additionally, I agree that if they are “capping the first tier at 200Mb it should also be proportionate to the current pricing.

    In Summary, I activated a new line of service with existing phone (iphone) just to get the unlimited data on the account and I plan to buy the next Generation Iphone out right. Hence avoiding the New $350.00 early termination fee and the new tiered data pricing. Con is I have to foot the unsubsiized price of the new Iphone. But I will save the additional money in the first year of usage.

    HeHeHe

    @ MobilityDigest.com c’mon Doug I wanna write for you guys.

  • http://Website joeskie

    I don’t know if anyone here knows but tmobile actually has a 10 gb limit and activly supports numerous phone as modems such as blackberries and the hd2, and actually the hd2 does the same wireless botspot as the evdo whore-g does without the additional 10 bucks. All for one solid 30 bucks a month.

  • http://Website josh

    Thank goodness I am on T-mobile. $20 for unlimited loyalty Android data. screw at&t

  • http://Website Anonymously_Anonymous

    C’mon….AT&T is all about making money. They don’t really care about pricing. Think about it…they have the one phone that most of every one wants…so they can do whatever they want. No one else has the iPhone so they have an edge over the competition.

    Are any of you really surprised? This is a company who considers (or considered) to stop providing their employees with health care benefits because it costs them billions of dollars. Instead, they prefer to pay the government fines that will be imposed because the fines are more than 50% less than the cost of the benefits. If they don’t care about their employees, do you really think they care about your idea of their new prices?

  • http://www.buzzintechnology.com apppad

    Is the era of unlimited coming to an end? we all have to learn to know our data usage. Check out here to find data usage and find the right plan for you. AT&T has data meter now,
    http://buzzintechnology.com/2010/06/how-to-choose-the-right-data-plan-for-your-smartphoneipad/

  • http://Website nfkraemer

    One thing that AT&T did not even mention in the data usage, was streaming audio(slacker, Pandora, or even my own files). If a un-informed smartphone customer bases there usage on these senarios, and they stream audio, they are likely to go over at least one month a year.

    However, I have to give it to the PR team on this announcement. A nice little positive spin on the situation. So if you are a power user using > 2GB and 3GB, (which is highly likely that more people will) they will be paying $20 for teethering + $25 for 2GB + $20 for another 2GB = $65 for data on a shotty network.

    I am so happy I ditched AT&T for my N1 +Tmob!

  • http://Website Paul

    Forgive me Im a bit ignorant on data plans. So if I walk into an establishment that has free wifi and connect to that rather than use my 3g coverage, would that deduct from my 200mb usage? Trying to decide between plans. With so many places providing free wifi these days it might be worth just going with the less expensive plan.

    • http://ureevu.com plaztikrhino

      If you connect to the wifi and use it instead it should not take away from your data plan. But then again we are talking about AT&T here so you never know.

      • http://Website Mr. MysteryMan

        You would have to turn Airplane Mode on and then the wifi on, Because if you use both AT&T Network and Wifi you will still get charge. So turn the AT&T Network Off.

  • http://Website Funny

    Cell phone business is cash cow for their owners.Specifically AT&T. Here is why we have dumb caps, absurd prices and slow networks. Compare AT&T managements salaries with, for example, this well known guy (see finance yahoo com)

    Microsoft CEO
    Steven A. Ballmer , 53
    Chief Exec. Officer and Exec. Director Pay $1.26M Exercised $0.00

    A T & T:
    ———-
    Randall L. Stephenson , 50
    Chairman, Chief Exec. Officer, Pres and Chairman of Exec. Committee $7.30M

    Richard G. Lindner , 55
    Chief Financial Officer, Principal Accounting Officer and Sr. Exec. VP $2.30M

    John T. Stankey , 47
    Chief Exec. Officer of AT&T Operations Inc and Pres of AT&T Operations Inc $2.33M

    Ralph de la Vega , 58
    Chief Exec. Officer of AT&T Mobility and Consumer Markets and Pres of Mobility & Consumer Markets $2.30M

    James W. Cicconi , 56
    Sr. Exec. VP of External and Legislative Affairs – AT&T Services Inc $2.15M

  • http://Website Mr. MysteryMan

    I work for AT&T if you have an unlimited data plan before June 7, 2010 you can keep it as long as you don’t change it to DataPlus or DataPro. It is called, “Opt” and only AT&T Customer service can Opt your data phones. Trust if you are very lucky to have the unlimited data as the new data plans comes you. Little did you know AT&T expect you to go over your data and expect you to pay for it. Dataplus 200MB overage use $15 for every 200 MB you go over, and look at that it total up to pbe $30 hmmmm….you are not saving you are paying more. Same thing with Datapro 2G/ overage use $10 for every 1gb you go over, but wait thats $5 bucks for more than the unlimited data Oh,Oh,.Here is the sample what it data usage are.

    DataPlus.
    1. 1,000 emails (no attachments),
    2. plus send/receive 150 emails with attachments
    3. 400 Web pages
    4. post 50 photos on social media sites
    5. plus watch 20 minutes of streaming video
    DataPro
    1. enough to send/receive 10,000 emails (no attachments)
    2. plus send/receive 1,500 emails with attachments
    3. plus view 4,000 Web pages
    4. plus post 500 photos to social media sites
    5. plus watch 200 minutes of streaming video

  • http://Website Sprint

    Or instead of this crappy data plan that they offer, why not just go with sprint who you can get unlimited data AND internet for $70 a month. Where as with AT&T you have to get a data plan and if you want unlimited text messaging, you have to pay an additional $15-20 for that.