Google hoped they could change the way customers buy smartphones when they launched their online phone store and began selling the Nexus One, but the carriers fought back hard and Google decided to close shop.
Initially, Google pitched the store as a place potential customers could come to shop for the device of their choice and then select a carrier based on coverage and pricing. T-Mobile was the first to sign up, then Sprint and Verizon indicated they would also support Google’s phone store.
For a couple of months everything looked on track, then Google decided to pull the plug (for now) after Sprint and Verizon backed out.
Now it looks like the future of a “Nexus Two” phone might be in jeopardy after recent comments from Google’s CEO. Eric Schmidt recently told the Telegraph that the Nexus One served its purpose of moving the platform forward and they “didn’t have to do a second one”.
So now it looks like the Nexus series might be dead, but there is still a clear demand for a top of the line device that runs the latest stock version of Android. Google had been selling several unlocked HTC phones directly to developers (ADP1 and ADP2), but they said there were no plans for an “ADP3″ device at Google I/O.
While we may never see a Nexus Two or Android Developer Phone 3, Google still needs to provide a device that raises the bar and allows devs to target future versions of the Android operating system. Hopefully we will see this device arrive around the timing of Google’s next major Android release, Gingerbread.
“The idea a year and a half ago was to do the Nexus One to try to move the phone platform hardware business forward. It clearly did. It was so successful, we didn’t have to do a second one. We would view that as positive but people criticized us heavily for that. I called up the board and said: ‘Ok, it worked. Congratulations – we’re stopping’. We like that flexibility, we think that flexibility is characteristic of nimbleness at our scale.”Eric SchmidtCEO Google