HTC has officially announced their switch from AMOLED to SLCD displays for the Nexus One and HTC Desire. Low supplies of the Samsung sourced AMOLED display has led to manufacturing delays for several HTC handsets.
The new SLCD displays from SONY offer boarder viewing angles, improved battery performance and improved visibility in direct sunlight. The display switch for the two HTC phones is expected to happen later this summer.
Surprisingly, HTC’s press release made no mention of the HTC made DROID Incredible which is sold by Verizon. The DROID Incredible has been experiencing supply shortage issues since launch due to Samsung’s AMOLED screens. We reached out to out contacts at HTC and received the following reply:
“Because AMOLED supply is being relieved on other models, we currently feel we can meet demand of Droid Incredible with AMOLED screens. Of course we may need to change our minds and add sLCD screen models should demand continue to remain high.”HTC PR Rep
The AMOLED supply shift for the other two HTC phones to SLCD should be enough to accommodate the necessary displays needed to keeps the DROID Incredible stocked on store shelves. We’re not sure if HTC’s move to SONY’s SLCD displays is permanent, but we’re pretty confident that HTC will do whatever it takes to make sure customers can purchase whichever HTC phone they want.Show Press Release
HTC Introduces SLCD Display Technology To Its Portfolio
New Displays to be integrated into HTC Desire and Nexus One
Taoyuan, TAIWAN – July 26, 2010 – HTC Corporation, a global designer of smartphones, today introduced Super LCD display (SLCD) technology into a variety of HTC phones including the HTC Desire and global Nexus One later this summer. The SLCD display offers an exceptional natural balanced colour, clear contrast, broad viewing angles and improved power efficiency.
“HTC is experiencing high-demand for many of our phones, specifically our phones with 3.7 inch displays. The new SLCD display technology enables us to ramp up our production capabilities quickly to meet the high-demand,” said Peter Chou, CEO of HTC Corporation. “The SLCD displays provide consumers with a comparable visual experience to HTC’s current 3.7 inch displays with some additional benefits including battery performance.”
SLCD is the latest generation of LCD technology that offers improved performance from earlier LCD panels including approximately five times better power management. SLCDs also offer an enhanced viewing experience with wider viewing angles that are enabled by Sony’s new VSPEC III™ technology.
HTC Corporation (HTC) is one of the fastest growing companies in the mobile phone industry. By putting people at the center of everything it does, HTC creates innovative smartphones that better serve the lives and needs of individuals. The company is listed on the Taiwan Stock Exchange under ticker 2498. For more information about HTC, please visit www.htc.com.