Aug 24 AT 2:32 PM Taylor Wimberly 97 Comments

Gameloft continues Android Market boycott, offers free HD games trials from online store

Gameloft has the best Android games currently available, but for some unknown reason they refuse to list their HD titles in the official Android Market and force potential customers to use their wonky online store. I’ve shared my distaste for Gameloft’s store one too many times and now it appears they have scrapped the entire system and started over once again.

In the past Gameloft made you purchase Android HD games on their site using a credit card and then they sent you text message with a link to the install file. If you were lucky it might work, but I ran into numerous issues and was not able to recommend the system to others. Game purchases were limited to a single device, it was difficult to re-download games, there was no system in place for updating titles, and half my purchases are still not listed in the “My Downloads” area.

Very simply, Gameloft decided to ditch the proven Android Market distribution model with their dozen HD titles and the custom system they created was a mess.

Now Gameloft has decided to take on a new strategy in order to promote their Android HD games. Customers can now enter their phone number on Gameloft’s site and receive a free demo version of any game. If users like what they see, they can then purchase the full game by having it billed to their carrier. Credit card payments on the website are no longer accepted.

This is still quite confusing to me since Gameloft offers all these same games in the official iPhone App Store, where Apple takes a 30% cut. Google takes the same percentage from developers in the Android Market, so there is something else in the terms that Gameloft does not agree with.

Gameloft actually tested the waters by making Asphalt HD available in the Android Market where it sells for $4.99. This proves there are no technical issues preventing Gameloft from releasing their other HD titles, so someone made the executive decision to keep them off.

I have no problem with Gameloft trying to create their own distribution channel, but it makes no sense to limit customers’ options while they get their service straightened out. In the mean time, Gameloft should place all their HD titles in the proven Android Market where they will receive the most visibility (and likely most sales).

If you have tried out Gameloft’s store, please share your experiences. Do you think they are making the right decision to keep their HD games off the official Market? How many Gameloft HD titles would you purchase if they were available in the Market tomorrow?

Show Press Release

Try out Gameloft HD Games for Android Smartphones!

Gameloft, a leading international publisher and developer of downloadable video games, is launching a special offer that allows you to experience the new HD games available for the latest generation of Android smartphones by trying before buying them.

Eleven titles are already available including best-sellers such as: Real Football 2010, Asphalt 5, Assassin’s Creed, Dungeon Hunter, Gangstar: West Coast Hustle, Tom Clancy’s H.A.W.X., Hero of Sparta, Let’s Golf!, Modern Combat: Sandstorm, N.O.V.A. Near Orbit Vanguard Alliance, UNO and coming soon, the game of the blockbuster movie, James Cameron’s Avatar.

The games can be downloaded directly to your smartphone by typing “gameloft” in your web navigator, or directly from your PC via www.gameloft.com/android-hd-games/.

Android HD games from Gameloft are available for the latest generation of handsets, including: HTC Incredible, HTC Desire/Bravo, HTC EVO 4G, HTC Google Nexus One, Sony Ericsson Xperia X10, Samsung Vibrant, Samsung Galaxy S, Motorola Droid, Motorola Droid X, Motorola Motoroi, Motorola Milestone and coming soon to the Samsung Epic 4G and the Motorola Droid 2.

Taylor is the founder of Android and Me. He resides in Dallas and carries the Samsung Galaxy S 4 and HTC One as his daily devices. Ask him a question on Twitter or Google+ and he is likely to respond. | Ethics statement

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