Aug 05 AT 10:36 AM Nick Gray 15 Comments

NPD Report: Android crowned smartphone OS of choice in Q2

Does anyone still need proof that the Android OS is becoming the most popular smartphone platform of choice? NPD’s latest report shows Android secured the number one spot in the U.S. for Q2 as the most popular smartphone OS purchased by consumers.

The Android OS accounted for 33% of the overall smartphone purchases in Q2 while Blackberry fell to 28% and Apple moved up a little to 22%.  The fact that Android captured the number one stop is not surprising since the monthly numbers from AdMob have show that Android adoption has been outperforming the competition for over six months.

While Apple may be a little frustrated with NPD’s numbers, we’re pretty sure that RIM is simply dumbfounded.  RIM and their Blackberry handsets have held the number one position in the smartphone category since late 2007. We’re pretty confident that Android will be staying at  the top of NPD’s charts for quite some time.

Top selling Android phones in Q2

  1. Motorola Droid
  2. HTC Droid Incredible
  3. HTC EVO 4G
  4. HTC Hero
  5. HTC Droid Eris
Show Press Release

The NPD Group: Motorola, HTC drive Android to Smartphone OS lead in the U.S.

Android now installed in one of every three smartphones sold at retail. BlackBerry OS share drops 9 points to 28 percent.

PORT WASHINGTON, NEW YORK, August 4, 2010 – Riding the wave of new handset introductions and wide carrier distribution in the second quarter (Q2), the Android smartphone operating system (OS) continued its upward climb in the U.S. consumer mobile phone market, according to The NPD Group, a leading market research company. For the first time since the fourth quarter (Q4) of 2007, RIM fell to second position, as Android took the lead among operating systems in handsets sold to U.S. consumers. NPD’s latest wireless market research reveals that Android accounted for 33 percent of all smartphones purchased in Q2, ahead of RIM (28 percent) and Apple (22 percent).

“For the second consecutive quarter, Android handsets have shown strong but slowing sell-through market share gains among U.S. consumers,” said Ross Rubin, executive director of industry analysis for NPD. “While the Google-developed OS took market share from RIM, Apple’s iOS saw a small gain this quarter on the strength of the iPhone 4 launch.”

Based on U.S. consumer purchases of mobile phones in Q2, the top 5 Android smartphones were as follows:

Motorola Droid
HTC Droid Incredible
HTC EVO 4G
HTC Hero
HTC Droid Eris

“Blackberry 6 will soon offer features that have been popular in recently launched Android handsets, such as support for capacitive touchscreens and a WebKit-based browser. However, the Blackberry Torch lacks the large screen allure that has characterized the best selling Android devices at its price point, including the Droid Incredible and EVO 4G,” Rubin said.

Model selection and promotions continue to play a role in the race for carrier dominance. According to NPD’s Mobile Phone Track, Verizon Wireless has maintained its lead among top carriers for the last three quarters comprising a third (33 percent) of the units sold in the U.S. mobile phone market in Q2, followed by AT&T (25 percent), Sprint (12 percent), and T-Mobile (11 percent). In Q2 Verizon Wireless continued their buy-one-get-one (BOGO) offers on all smartphones, including both RIM and Android models.

In spite of an overall decline in the number of mobile phones purchased year over year, the ongoing popularity of both messaging phones and smartphones, which are generally more costly than standard feature phones, resulted in slightly higher prices for all mobile phones in Q2. The average selling price for all mobile phones reached $90, which is a 3 percent increase since Q2 last year. Smartphone unit prices, by comparison, averaged $143 in Q2 2010, which is a 9 percent decrease over the previous year.

Data Note: The information in this press release is from Mobile Phone Track — NPD’s consumer tracking of U.S. consumers, aged 18 and older, who reported purchasing a mobile phone. NPD does not track corporate/enterprise mobile phone purchases.

Nick is a tech enthusiast who has a soft spot for HTC and its devices. He started HTCsource.com (the first HTC blog) back in 2007 and later joined the Android and Me family in the summer of 2010.

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