Aug 05 AT 10:36 AM Nick Gray 15 Comments

NPD Report: Android crowned smartphone OS of choice in Q2

Does anyone still need proof that the Android OS is becoming the most popular smartphone platform of choice? NPD’s latest report shows Android secured the number one spot in the U.S. for Q2 as the most popular smartphone OS purchased by consumers.

The Android OS accounted for 33% of the overall smartphone purchases in Q2 while Blackberry fell to 28% and Apple moved up a little to 22%.  The fact that Android captured the number one stop is not surprising since the monthly numbers from AdMob have show that Android adoption has been outperforming the competition for over six months.

While Apple may be a little frustrated with NPD’s numbers, we’re pretty sure that RIM is simply dumbfounded.  RIM and their Blackberry handsets have held the number one position in the smartphone category since late 2007. We’re pretty confident that Android will be staying at  the top of NPD’s charts for quite some time.

Top selling Android phones in Q2

  1. Motorola Droid
  2. HTC Droid Incredible
  3. HTC EVO 4G
  4. HTC Hero
  5. HTC Droid Eris
Show Press Release

The NPD Group: Motorola, HTC drive Android to Smartphone OS lead in the U.S.

Android now installed in one of every three smartphones sold at retail. BlackBerry OS share drops 9 points to 28 percent.

PORT WASHINGTON, NEW YORK, August 4, 2010 – Riding the wave of new handset introductions and wide carrier distribution in the second quarter (Q2), the Android smartphone operating system (OS) continued its upward climb in the U.S. consumer mobile phone market, according to The NPD Group, a leading market research company. For the first time since the fourth quarter (Q4) of 2007, RIM fell to second position, as Android took the lead among operating systems in handsets sold to U.S. consumers. NPD’s latest wireless market research reveals that Android accounted for 33 percent of all smartphones purchased in Q2, ahead of RIM (28 percent) and Apple (22 percent).

“For the second consecutive quarter, Android handsets have shown strong but slowing sell-through market share gains among U.S. consumers,” said Ross Rubin, executive director of industry analysis for NPD. “While the Google-developed OS took market share from RIM, Apple’s iOS saw a small gain this quarter on the strength of the iPhone 4 launch.”

Based on U.S. consumer purchases of mobile phones in Q2, the top 5 Android smartphones were as follows:

Motorola Droid
HTC Droid Incredible
HTC EVO 4G
HTC Hero
HTC Droid Eris

“Blackberry 6 will soon offer features that have been popular in recently launched Android handsets, such as support for capacitive touchscreens and a WebKit-based browser. However, the Blackberry Torch lacks the large screen allure that has characterized the best selling Android devices at its price point, including the Droid Incredible and EVO 4G,” Rubin said.

Model selection and promotions continue to play a role in the race for carrier dominance. According to NPD’s Mobile Phone Track, Verizon Wireless has maintained its lead among top carriers for the last three quarters comprising a third (33 percent) of the units sold in the U.S. mobile phone market in Q2, followed by AT&T (25 percent), Sprint (12 percent), and T-Mobile (11 percent). In Q2 Verizon Wireless continued their buy-one-get-one (BOGO) offers on all smartphones, including both RIM and Android models.

In spite of an overall decline in the number of mobile phones purchased year over year, the ongoing popularity of both messaging phones and smartphones, which are generally more costly than standard feature phones, resulted in slightly higher prices for all mobile phones in Q2. The average selling price for all mobile phones reached $90, which is a 3 percent increase since Q2 last year. Smartphone unit prices, by comparison, averaged $143 in Q2 2010, which is a 9 percent decrease over the previous year.

Data Note: The information in this press release is from Mobile Phone Track — NPD’s consumer tracking of U.S. consumers, aged 18 and older, who reported purchasing a mobile phone. NPD does not track corporate/enterprise mobile phone purchases.

Nick is a tech enthusiast who has a soft spot for HTC and its devices. He started HTCsource.com (the first HTC blog) back in 2007 and later joined the Android and Me family in the summer of 2010.

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  • http://Website antonioY

    Source on the 300k Symbian activations ?

    • http://Website Robin

      reference on 300k symbians?

      at this growing rate it doesn´t matter anyway, Android sales are doubling every 6 to 8 weeks so it wonñt take long to overtake symbian as well.

  • http://Website Chad

    The iPhone has much better apps and games. If android gets better apps, it would give people almost no reason to buy the iPhone.

    • http://webinity.tumblr.com Simon

      You are right Chad but that may be somewhat difficult.

      First of all the paid applications are not available to all market users.

      Also, it seems that iPhone applications have a certain high standard, plus Android should provide a better graphic user experience as this seems the thing lacking right now which we’ll see in the next 3.0 version of the operating system.

      • http://Website Gomez

        The better applications will come as retailers see that more and more people are using android devices. Another great thing android is the use of flash games and plus iphone has been around for a while. Google does have to get a better market like itunes, the market is a joke. You have to depend on sites like this to show you the light on apps.

    • http://Website Mast3rShake

      I know two people who have switched their business phones from Blackberry to Android now because of the newer syncing and securing lacking before. iPhone can’t do that and that will get more people to Android than games for 8 year olds.

    • http://Website DROID Sam

      iOS does have some pretty sweet applications, but it’s momentum is slowing down significantly. Since Google I/O this year, we have seen quite a few gaming companies put out some amazing new games. EA is finally stepping up and Gameloft has some incredible titles.

      Now that Android has the lead (and will have it for quite some time), developers will most likely start investing a lot more of their time on the Android platform. Right now, the main problem for developers is the Android market. Apple pulled off a great trick when they integrated the market into iTunes. Google needs to do the same, giving users a one stop shop for media purchases on the computer that ties in with their Android OS.

      • http://Website Robin

        The market needs improvement BUT if google would obligate me to use something similar to iTunes I will abandon Android (I left iPhone because I refuse to let iTunes cripple my PC any longer)

    • http://Website thepwnedddroid

      As a Droid owner, I think that statement is great. For all those that downrank, read carefully before you rank.

  • http://Website manly man

    Google need to improve the market like Apple! And call it either
    1.androidbungalow
    2.androidbase
    3.androiddepot
    4.androidoutlet
    5.androidexchange
    6.androidBodeguita

    • http://Website Chad

      All of those names are worse than “android market” and i like the name android market. The problem I have with it isn’t the name, it’s the design of it and its features. It needs to allow us to download apps onto our computer and them transfer them to or phone, like itunes, and allow there to be longer app descriptions with more photos instead of just two.

      • http://Website Robin

        Why in earth would I want to download it to my PC first?

      • http://Website Robin

        - What´s needed is GLOBAL availability to (paid) apps. A lot of users are not able to use the market because it´s not available in their country.
        - Non credit card payment, many (young) people, while they are a significant share of smartphone users, don´t have credit cards and are unable to paid for the apps.
        - A better market app that
        — has more categories
        — anti app spam measures (you know be able to filter those 100´s of stupid clock apps for one developer)
        — better search ( currently multiple word searches returns results that contain any of the words entered, so a search on “nexus torch” will return all apps with the words “nexus” and all apps with the word “torch”)
        — better what´s new / top ….. personalized suggestions… advertised apps (nice way for Google to get some extra $ and a nice way for commercial app makers to promote their apps)
        — user selectable on which market ( us, es, nl…..) they want to be
        — and of course more space for info, descriptions, screenshots, videos

      • http://Website Manly Man

        Didnt say the name was the problem chad, just threw so random names out there! and why would you want to download apps to my PC? I rather not have to use my PC with my phone ever!

  • http://Website thebearingedge

    “We’re pretty confident that Android will be staying at the top of NPD’s charts for quite some time.”

    Quite some time?… or FOREVER? Yeah, that’s what I thought