Well, what have we here? It seems that popular mega-retailer Target has quietly released an Android application into the market. Though the 1.0.1 release is still fairly basic, it still manages to sport all the basics people might need from an Android app, and will hopefully only get better with time.
The main screen has three ways to view Target content; users can view the weekly ad for their region, view clearance items, or college essentials. I assume the college essentials will be a seasonal topic that will change from time to time, but without an official press release (that I can find anyway), it’s a bit too soon to tell.
After perusing a bit through some items, it doesn’t appear that you can purchase anything directly through the Target application, but you can view the item’s availability at nearby stores (right down to the aisle you can find the product on), and get directions and store hours for your store of choice. This feature could come in pretty handy, though it would be very nice to see them add the ability to purchase items from directly within the application.
One additional feature the Target app integrates that is a bit surprising is a barcode scanner. I don’t know what use the barcode scanner is going to have other than looking up a price for something that might not have a price displayed, but the inclusion of the scanner is enough to pique my curiosity. I don’t believe Target would go the route of allowing customers to price compare like a ShopSavvy or a Barcode Scanner would, so time will tell whether or not the barcode scanner will actually come in handy for anything.
The Target app is currently available in the Android Market for the low, low price of free. Head on over to the market and download it today! Make sure to let us know what you think about the Target application in the comments.
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