Nov 27 AT 2:19 PM Taylor Wimberly 38 Comments

7 million Angry Birds fans will get a Christmas stocking stuffer

There is no denying that Angry Birds is the most popular apps on the Android Market. The free game just went live in October and it has already passed 7 million downloads. That number is expected to continue growing since Rovio announced a light version was also in the works for low-performance Android phones.

In order to celebrate the success of Angry Birds on Android, Rovio will be releasing a special Christmas edition sometime in the next few weeks. Details are limited but the iOS exclusive Halloween edition added 45 new levels.

No release date was provided, but December 11th is the first official Angry Birds Day, which marks the one year anniversary of the game’s release on iOS.

One thing that Angry Birds has proved is that the freemium model works quite well on Android when you have the volume to support it. I have no idea how much money these guys are making, but the numbers are mind boggling when you think about it.

If we assume they are earning a revenue per thousand impressions (RPM) of around $2 and generating 1 million ad impressions per day, that equals around $2k per day or $60k per month. We don’t know the actual number of impressions they get (and Adsense prevents them from sharing that info), but I assume my estimates are on the low end.

Many users have requested a paid version of the game that would remove the ads, but I don’t see Rovio giving up that ad revenue just yet. If you are one of the people asking for an ad-free version of Angry Birds, how much would you be willing to pay for it?

angry-birds-christmas-logo AngryBirdsXmas_YleX2 AngryBirdsXmas_YleX1

Via: @RovioMobile

Source: YLEX

Taylor is the founder of Android and Me. He resides in Dallas and carries the Samsung Galaxy S 4 and HTC One as his daily devices. Ask him a question on Twitter or Google+ and he is likely to respond. | Ethics statement

    Most Tweeted This Week

  • http://www.nashvilletn-real-estate.com Dean Williams

    I love Angry Birds and am a fan of free games. I don’t play a lot, so free is perfect. The ads don’t bother me at all. Same with Alchemy and Twidroyd. I think people just want to complain to complain.

    Now, if an ad would restrict playability, that would be something to discuss. But, so far, I haven’t had an ad pop over my bird slingshot yet.

    • http://Website bemymonkey

      Actually, the ads cause quite a bit of lag on older devices. Blocking them via Adfree can actually make a difference that amounts to playable vs. unplayable…

      But those issues should be addressed by the upcoming lite version, hopefully. :)

  • http://Website Conkers

    This is iPad news. It’s an iPad game. For iPad owners. Where does Rovio mention Android?

    • http://Website tande04

      Huh?

      The Christmas version that they’re talking about is a Android exculsive release. Are you thinking about the Halloween one?

  • http://Website bhan87

    I would be willing to pay the same price as iOS users to get an ad-free version. The ads in the current version don’t obstruct the gameplay much, but it would certainly be nice to choose.

    By the way, there are a few grammatical errors in the article.

    “most popular apps”

    “has proved”

  • http://droidandroidgames.com/ AndroidGames

    I guess this is how they are going to make more money with the game, releasing the special edition versions, nice idea since they don’t want to make a sequel. Doodle Jump just updates the game for special editions, not trying to get extra 99 cents from the loyal customer base.

    • http://Website Glenn

      And how will that make more money for them since it’s a free game already…

    • http://Website Chris Cook

      It has already been reported that they will be releasing a sequel.

  • IHTCEvo

    No, I wouldn’t pay over 2 dollars but I think they should leave it free.

  • http://Website Jeliz187

    I have a Nexus One and maybe its the smaller screen but some of the more elaborate levels are unplayable on this screen. I have to actually wait for the ad to disappear before I can proceed. I would probably pay five bucks for an ad free version. Maybe more but I think five bucks sounds fair.

    • http://icecreamstache.tumblr.com AndyE

      pinch to zoom bud.

  • http://Website Alex

    I wouldn’t mind paying 4 or 5 bucks for the game already, the developers deserve it and it’s better than any other game on the android market right now.

    • SGB101

      the developers are not doing bad out of it, so dont worry yourself :)

      AB, shows if your content is good enough, you can give it away and still make a packet.

  • http://Website Ryan Kim

    I have a tiny Aria, and the small screen size has never been an issue. I guess it would be nice to have a paid version just to have options, as long as it doesn’t have any features the free version doesn’t.

  • http://Website cj

    $1

  • http://Website Kent

    The ads are OK on Angry, but st least they could put them back on the bottom of the page where they are out of the way.

  • ALX

    YAY!!!! That’s what I’m talkin about! I can’t wait to see the level designs and surprises to come!

    I’d say $1 – $2 is fair pricing for Angry Birds. But I don’t mind the ads since I don’t play games on my phone very often… I can’t wait for an Android tablet to play the game on a larger screen. I have an iPad and had lots of fun playing Angry Birds HD and Angry Birds Halloween HD, but will be getting rid of it once a good Android tablet comes out.

  • mmitchum

    Does anyone else think that the pop-up Radio shack ad at the bottom of the screen is the most annoying thing since the “Head On” commercial?

    • http://Website Bianca

      So, instead of Radio Shack – I get ads for Diamonds (Blue Nile) …are the ads based on something that would specialize it?

  • http://Website John

    Whats adds? Add free rooted nexus 1

  • Mr.Evo4g

    I don’t mind the commercials but if they had a pay version of the game I’d buy it just to show the dev’s
    Support for doing a grate job on android

  • http://Website Tim

    I haven’t installed the latest Angry Birds update yet, after reading many of the comments about the new ad placement. I would prefer a paid version with no ads and I’d even pay up to $10 for it.

    • http://Website A little too much

      Okay $10 is a little too ridiculous. Not even AMAZING games on the iOS are $10. I think the MAX amount of money I would pay for this game is $4-$5 and that’s because it has a shitload of levels :)

  • http://Website Julia

    I’d pay $5 for it, happily, to get rid of the ads. I think they should keep an ad-supported version for those who are fine with it, but I’d love to ditch them. I love the game, and think it’s worth a premium price (which I think $5 is for a game).

  • FrightenedByPenguins

    This article can’t be right.

    Everyone seems to be forgetting that the reason Android will never be as good as iPhone is that developers can’t make money on Android! ?! It therefore will never attract the premium developers and will be stuck with sub par apps available in the market.

    Or am I missing something?

    - posted from android
    - sarcasm lock engaged

  • http://Website Frag_Effect

    I just played mine and I do not see any ads at all. So I’m good. :-)

    Sent from my Epic 4G

  • http://Website Don

    So I guess I am the only person here who has figured out the trick. I have an EVO and I know this will not work on some phones. Just shut the internet off and you have no more ads. My friend uses the Mytouch 3G and he just puts it in airplane mode and his disappear.

    • SGB101

      airplane mode works on both my HTC Desire and Desire HD.

      tbh untill this *advert* i never even noticed the adds, or i may of but they never distracted me

  • http://Website Josh

    I’m having serious Angry Birds problems. The most recent update wouldn’t install properly on my Nexus One. I then deleted the app (I know, I’m a moron) and tried to start fresh. The reason I did this is because the install problem has been happening to me with multiple apps, and has been previously “fixed” by a simple delete-reinstall. Angry Birds is the only game I enjoy on Android now, and it’s extremely frustrating not being able to install it. Downloads fine, just no installation. Anybody have an idea?

    • http://Website SKB

      I had the same issue. I bet your AB is on your sd card right? If so, move the app back to phone, then update, then move it back to the SD. IF that doesn’t work, try un-mounting the sd card then install the update.

      • http://Website Josh

        Unfortunately, it gets a bit more complicated than that lol. I actually just received a new device from HTC (my screen was cracked) and it’s not showing any apps on my sd card, so its nowhere on my device (since I deleted the game before I did the swap, my google account didn’t sync AB when I synced my data). I just unmounted the sd card and put it back in, tried to redownload but it’s giving me the same error message. :/ I don’t know what to do, I send an email to Rovio but I’m sure they’re really busy with all the other fragmentation issues they’re trying to deal with now anyway.

  • http://Website Ben

    I would pay two or three quid for an ad free version.

    I actually installed adfree on my phone because of the ads. I’ve nothing against ads in principle, but they caused a huge amount of lag in Angry Birds on my HTC Desire, which is a reasonably specced phone. And the ads’ geolocation could do with tweaking, as I was frequently being told about things in Houston although I’m 5000 miles away in London.

  • http://Website Emil Ghoting

    Seems like Rovio knows what it’s doing– creating a lite version and exploiting the popularity into paid special editions

  • http://Website John Perkins

    On my Droid Incredible the ads definitely distract from the gameplay. Often the ad will pop up over the score, obscuring it so that it makes it impossible for me to see how many points I have. Not a big deal when just trying to beat a level, but very distracting when trying to get three stars. On many levels, it will also obscure the birds during flight. This is only an issue when I’m using a bird with a secondary function. I’ve had a few levels where I had to tap the screen while the bird is obscured by the ad to hit the right location.

    After the update changed the ad location, I tried to put up with it for a while, but eventually had to uninstall. I’d be willing to pay $2 for an ad-free version. Though I might try turning my phone on airplane mode while I’m playing to see if that works. Great idea.

  • monlosez

    I don’t mind ads at all. It’s about supporting Android developers so they can bring more games or more developers to Android, even though I can remove easily.

  • Leeloo76

    Are they gonna make a christmas version for the Android too? Really wished they had made a halloween version for andriod instead of just ios! :(

    • http://Website SJ

      The Android Christmas version has all the iphone Halloween levels too!

  • http://Website jj

    “around $2k per day or $60k per month. We don’t know the actual number of impressions they get (and Adsense prevents them from sharing that info), but I assume my estimates are on the low end.”

    Apparently they can share the dollar amount, your assumption was correction about being on the low end: http://techcrunch.com/2010/12/03/angry-birds-android-1-million-advertising/
    Turns out they predict to make $1,000,000 a month from ads.

  1. Dean WilliamsGuest 5 years ago

    I love Angry Birds and am a fan of free games. I don’t play a lot, so free is perfect. The ads don’t bother me at all. Same with Alchemy and Twidroyd. I think people just want to complain to complain.

    Now, if an ad would restrict playability, that would be something to discuss. But, so far, I haven’t had an ad pop over my bird slingshot yet.

    • bemymonkeyGuest 5 years ago

      Actually, the ads cause quite a bit of lag on older devices. Blocking them via Adfree can actually make a difference that amounts to playable vs. unplayable…

      But those issues should be addressed by the upcoming lite version, hopefully. :)

  2. ConkersGuest 5 years ago

    This is iPad news. It’s an iPad game. For iPad owners. Where does Rovio mention Android?

    • tande04Guest 5 years ago

      Huh?

      The Christmas version that they’re talking about is a Android exculsive release. Are you thinking about the Halloween one?

  3. bhan87Guest 5 years ago

    I would be willing to pay the same price as iOS users to get an ad-free version. The ads in the current version don’t obstruct the gameplay much, but it would certainly be nice to choose.

    By the way, there are a few grammatical errors in the article.

    “most popular apps”

    “has proved”

  4. I guess this is how they are going to make more money with the game, releasing the special edition versions, nice idea since they don’t want to make a sequel. Doodle Jump just updates the game for special editions, not trying to get extra 99 cents from the loyal customer base.

    • GlennGuest 4 years ago

      And how will that make more money for them since it’s a free game already…

    • Chris CookGuest 4 years ago

      It has already been reported that they will be releasing a sequel.

  5. No, I wouldn’t pay over 2 dollars but I think they should leave it free.

  6. Jeliz187Guest 5 years ago

    I have a Nexus One and maybe its the smaller screen but some of the more elaborate levels are unplayable on this screen. I have to actually wait for the ad to disappear before I can proceed. I would probably pay five bucks for an ad free version. Maybe more but I think five bucks sounds fair.

  7. AlexGuest 5 years ago

    I wouldn’t mind paying 4 or 5 bucks for the game already, the developers deserve it and it’s better than any other game on the android market right now.

    • the developers are not doing bad out of it, so dont worry yourself :)

      AB, shows if your content is good enough, you can give it away and still make a packet.

  8. Ryan KimGuest 5 years ago

    I have a tiny Aria, and the small screen size has never been an issue. I guess it would be nice to have a paid version just to have options, as long as it doesn’t have any features the free version doesn’t.

  9. cjGuest 5 years ago

    $1

  10. KentGuest 5 years ago

    The ads are OK on Angry, but st least they could put them back on the bottom of the page where they are out of the way.

  11. YAY!!!! That’s what I’m talkin about! I can’t wait to see the level designs and surprises to come!

    I’d say $1 – $2 is fair pricing for Angry Birds. But I don’t mind the ads since I don’t play games on my phone very often… I can’t wait for an Android tablet to play the game on a larger screen. I have an iPad and had lots of fun playing Angry Birds HD and Angry Birds Halloween HD, but will be getting rid of it once a good Android tablet comes out.

  12. Does anyone else think that the pop-up Radio shack ad at the bottom of the screen is the most annoying thing since the “Head On” commercial?

    • BiancaGuest 4 years ago

      So, instead of Radio Shack – I get ads for Diamonds (Blue Nile) …are the ads based on something that would specialize it?

  13. JohnGuest 5 years ago

    Whats adds? Add free rooted nexus 1

  14. I don’t mind the commercials but if they had a pay version of the game I’d buy it just to show the dev’s
    Support for doing a grate job on android

  15. TimGuest 5 years ago

    I haven’t installed the latest Angry Birds update yet, after reading many of the comments about the new ad placement. I would prefer a paid version with no ads and I’d even pay up to $10 for it.

    • A little too muchGuest 5 years ago

      Okay $10 is a little too ridiculous. Not even AMAZING games on the iOS are $10. I think the MAX amount of money I would pay for this game is $4-$5 and that’s because it has a shitload of levels :)

  16. JuliaGuest 4 years ago

    I’d pay $5 for it, happily, to get rid of the ads. I think they should keep an ad-supported version for those who are fine with it, but I’d love to ditch them. I love the game, and think it’s worth a premium price (which I think $5 is for a game).

  17. This article can’t be right.

    Everyone seems to be forgetting that the reason Android will never be as good as iPhone is that developers can’t make money on Android! ?! It therefore will never attract the premium developers and will be stuck with sub par apps available in the market.

    Or am I missing something?

    - posted from android
    - sarcasm lock engaged

  18. Frag_EffectGuest 4 years ago

    I just played mine and I do not see any ads at all. So I’m good. :-)

    Sent from my Epic 4G

  19. DonGuest 4 years ago

    So I guess I am the only person here who has figured out the trick. I have an EVO and I know this will not work on some phones. Just shut the internet off and you have no more ads. My friend uses the Mytouch 3G and he just puts it in airplane mode and his disappear.

    • airplane mode works on both my HTC Desire and Desire HD.

      tbh untill this *advert* i never even noticed the adds, or i may of but they never distracted me

  20. JoshGuest 4 years ago

    I’m having serious Angry Birds problems. The most recent update wouldn’t install properly on my Nexus One. I then deleted the app (I know, I’m a moron) and tried to start fresh. The reason I did this is because the install problem has been happening to me with multiple apps, and has been previously “fixed” by a simple delete-reinstall. Angry Birds is the only game I enjoy on Android now, and it’s extremely frustrating not being able to install it. Downloads fine, just no installation. Anybody have an idea?

    • SKBGuest 4 years ago

      I had the same issue. I bet your AB is on your sd card right? If so, move the app back to phone, then update, then move it back to the SD. IF that doesn’t work, try un-mounting the sd card then install the update.

      • JoshGuest 4 years ago

        Unfortunately, it gets a bit more complicated than that lol. I actually just received a new device from HTC (my screen was cracked) and it’s not showing any apps on my sd card, so its nowhere on my device (since I deleted the game before I did the swap, my google account didn’t sync AB when I synced my data). I just unmounted the sd card and put it back in, tried to redownload but it’s giving me the same error message. :/ I don’t know what to do, I send an email to Rovio but I’m sure they’re really busy with all the other fragmentation issues they’re trying to deal with now anyway.

  21. BenGuest 4 years ago

    I would pay two or three quid for an ad free version.

    I actually installed adfree on my phone because of the ads. I’ve nothing against ads in principle, but they caused a huge amount of lag in Angry Birds on my HTC Desire, which is a reasonably specced phone. And the ads’ geolocation could do with tweaking, as I was frequently being told about things in Houston although I’m 5000 miles away in London.

  22. Emil GhotingGuest 4 years ago

    Seems like Rovio knows what it’s doing– creating a lite version and exploiting the popularity into paid special editions

  23. John PerkinsGuest 4 years ago

    On my Droid Incredible the ads definitely distract from the gameplay. Often the ad will pop up over the score, obscuring it so that it makes it impossible for me to see how many points I have. Not a big deal when just trying to beat a level, but very distracting when trying to get three stars. On many levels, it will also obscure the birds during flight. This is only an issue when I’m using a bird with a secondary function. I’ve had a few levels where I had to tap the screen while the bird is obscured by the ad to hit the right location.

    After the update changed the ad location, I tried to put up with it for a while, but eventually had to uninstall. I’d be willing to pay $2 for an ad-free version. Though I might try turning my phone on airplane mode while I’m playing to see if that works. Great idea.

  24. I don’t mind ads at all. It’s about supporting Android developers so they can bring more games or more developers to Android, even though I can remove easily.

  25. Are they gonna make a christmas version for the Android too? Really wished they had made a halloween version for andriod instead of just ios! :(

    • SJGuest 4 years ago

      The Android Christmas version has all the iphone Halloween levels too!

  26. jjGuest 4 years ago

    “around $2k per day or $60k per month. We don’t know the actual number of impressions they get (and Adsense prevents them from sharing that info), but I assume my estimates are on the low end.”

    Apparently they can share the dollar amount, your assumption was correction about being on the low end: http://techcrunch.com/2010/12/03/angry-birds-android-1-million-advertising/
    Turns out they predict to make $1,000,000 a month from ads.