Listen to last.fm on your Android phone but don’t want to fork over $3/month for a premium, ad-free subscription? I’ve got some bad news for you. In true Valentine’s Day spirit, Last.fm is breaking up with you. No, seriously.
If you don’t have a last.fm subscription by the morning of February 15th, you will no longer be able to enjoy mobile streaming via last.fm on your Android phone.
According to their blog post, Last.fm is attempting to justify this move by suggesting that it “brings them in line with other music services that already charge you to listen to music on mobile devices.” Though this is technically true, as applications such as Rhapsody and Spotify require a premium account to access content from your mobile device, it paves the way for still-free (though ad-supported) services such as Pandora and Slacker Radio to steal away potential customers.
I must admit that I’ve never personally used last.fm, as I’ve always been more than satisfied with other competing services. So I’m going to turn it over to you, our readers. What do y’all think about this move by last.fm? Will you be ponying up the $3/month for a premium subscription? Switching to another like-service? Is this the direction you see more online internet radio companies going in the future, or will the free ad-supported model win out in the end? Sound off in the comments below.