Both Android and iOS market shares grew between the months of March and May, according to Nielsen. The research firm released its smartphone report today, based on a national survey of mobile consumers. The results are not surprising and confirm what we’ve been seeing for the last year or so: Android and iOS have taken the mobile world by storm.
According to Nielsen, Android now owns 38% of the U.S. smartphone market, up two points from the previous report. Apple’s iOS also grew from March to May by 1%, sitting now at 27%. On the other hand, RIM’s Blackberry keeps bleeding market share, dropping from 23% to 21%. As we told you before, the Canadian company is in danger of joining the likes of Web OS and Symbian in the sub-5% section of the market.
Neither winning nor losing, Windows Mobile/Phone, Web OS, Palm OS and Symbian all stayed flat during this period. Windows Mobile still has 9%, while Windows Phone has failed to get off the ground with just 1% of the market. Symbian and Web OS both have 2%, with Palm OS still holding onto its 1% slice.
Nielsen’s report also shows this is the first time U.S. consumers have bought more smartphones than feature phones during any 3-month period. Between March and May, 55% of phone buyers bought a smartphone, versus 45% who bought a feature phone.
Android was the biggest winner here as well, with 27% of all phone buyers choosing Android. Apple’s iOS was second with 17%–a 7% increase from the previous report. This expected spike in iPhone purchases is most likely due to the release of the Verizon iPhone. This did manage to slow Android’s growth, but did not stop it or even start to reverse it. According to some analysts, iPhone’s sales should now go back to normal as most Verizon customers interested in the iPhone have already bought one.
Someone who really didn’t like the release of the Verizon iPhone was RIM, who saw its sales drop from 11% to 6%. Another victim of the Android+iOS avalanche is Windows Phone. Despite claims that users really love Windows Phone 7, the platform wasn’t able to ship more than 1% of all phones sold. It’ll soon be a year since Microsoft released Windows Phone, but consumers don’t seem to be running (or walking for that matter) towards the platform as Microsoft would like them to.
Keep an eye out for Nielsen’s next report in about three months. We’ll likely see more of the same. Android and iOS will keep growing, while everybody else keeps shrinking.