Jun 30 AT 3:55 PM Alberto Vildosola 41 Comments

Nielsen: Android, iOS keep growing; everybody else still on life support

Both Android and iOS market shares grew between the months of March and May, according to Nielsen. The research firm released its smartphone report today, based on a national survey of mobile consumers. The results are not surprising and confirm what we’ve been seeing for the last year or so:  Android and iOS have taken the mobile world by storm.

According to Nielsen, Android now owns 38% of the U.S. smartphone market, up two points from the previous report. Apple’s iOS also grew from March to May by 1%, sitting now at 27%. On the other hand, RIM’s Blackberry keeps bleeding market share, dropping from 23% to 21%. As we told you before, the Canadian company is in danger of joining the likes of Web OS and Symbian in the sub-5% section of the market.

Neither winning nor losing, Windows Mobile/Phone, Web OS, Palm OS and Symbian all stayed flat during this period. Windows Mobile still has 9%, while Windows Phone has failed to get off the ground with just 1% of the market. Symbian and Web OS both have 2%, with Palm OS still holding onto its 1% slice.

Nielsen’s report also shows this is the first time U.S. consumers have bought more smartphones than feature phones during any 3-month period. Between March and May, 55% of phone buyers bought a smartphone, versus 45% who bought a feature phone.

Android was the biggest winner here as well, with 27% of all phone buyers choosing Android. Apple’s iOS was second with 17%–a 7% increase from the previous report. This expected spike in iPhone purchases is most likely due to the release of the Verizon iPhone. This did manage to slow Android’s growth, but did not stop it or even start to reverse it. According to some analysts, iPhone’s sales should now go back to normal as most Verizon customers interested in the iPhone have already bought one.

Someone who really didn’t like the release of the Verizon iPhone was RIM, who saw its sales drop from 11% to 6%. Another victim of the Android+iOS avalanche is Windows Phone. Despite claims that users really love Windows Phone 7, the platform wasn’t able to ship more than 1% of all phones sold. It’ll soon be a year since Microsoft released Windows Phone, but consumers don’t seem to be running (or walking for that matter) towards the platform as Microsoft would like them to.

Keep an eye out for Nielsen’s next report in about three months. We’ll likely see more of the same. Android and iOS will keep growing, while everybody else keeps shrinking.

Source: Nielsen

Alberto is a college student living somewhere between Miami, Sarasota and the World Wide Web. Although a former iPhone owner, Alberto is now a proud Android enthusiast. You can follow Alberto on Twitter and Google+ for his thoughts unworthy of an article.

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    I love the fact that android is simply BUSTING THAT RUMP all over the place. IPHONE IS DEAD IN THE REAL WORLD…

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      Wait, what? Was that even a complete thought?

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    Nielsen? never heard of this guy, i bet hes from scandinavia

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    The most telling thing in this report (as I see it), is that a year (almost) after release, WP7 can’t even catch Windows Mobile.

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      That’s because metro UI is dog ugly. White icons just don’t sell. People like these things called COLORS

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    These two charts don’t match. If you notice the first pie chart states that “Feature Phones” hold 62% of the mobile phone market, and the “Smartphone” holds 38% of the market…

    ..Now, moving down to the other chart, the “Smartphone” has a higher percentage than the “Feature phones.”

    Maybe I’m wrong, correct me if I am, but I don’t think this research is valid.

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    I thought that too hacknet but the second chart is showing who is buying those phones now and the first is total usage. I have to say after only having my EVO for a couple days, that I love Android!

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  1. 4ndGuest 4 years ago

    thirst!

  2. Richard YarrellGuest 4 years ago

    I love the fact that android is simply BUSTING THAT RUMP all over the place. IPHONE IS DEAD IN THE REAL WORLD…

    • Wait, what? Was that even a complete thought?

    • µGuest 4 years ago

      Michael Jackson is dead in the real world too

      • @neidlingerGuest 4 years ago

        And Children everywhere are thankful for that.

  3. Alexandra ClarksonGuest 4 years ago

    Nielsen? never heard of this guy, i bet hes from scandinavia

  4. EGuest 4 years ago

    well steve time for u to shove an iphone up ur ass and crap out some thing more magical

  5. 2CGuest 4 years ago

    Damn…how fucked is WP7. Still want to jump on that sinking ship Nokia?

    • themanwithsauceGuest 4 years ago

      Drowning men will grasp at straws to save them.

  6. Lucian ArmasuGuest 4 years ago

    WP7 only 1% now? It was 2% for a while.

  7. JayMonsterGuest 4 years ago

    The most telling thing in this report (as I see it), is that a year (almost) after release, WP7 can’t even catch Windows Mobile.

    • ari-freeGuest 4 years ago

      That’s because metro UI is dog ugly. White icons just don’t sell. People like these things called COLORS

  8. These two charts don’t match. If you notice the first pie chart states that “Feature Phones” hold 62% of the mobile phone market, and the “Smartphone” holds 38% of the market…

    ..Now, moving down to the other chart, the “Smartphone” has a higher percentage than the “Feature phones.”

    Maybe I’m wrong, correct me if I am, but I don’t think this research is valid.

  9. ckGuest 4 years ago

    I thought that too hacknet but the second chart is showing who is buying those phones now and the first is total usage. I have to say after only having my EVO for a couple days, that I love Android!

  10. If anyone dont have any idea about Android OS, then what can I say?

    I’ve bought a mobile named “HTC wildfire” – Android OS version3, you cant imagine about it’s features. It marvellous – I’ve no words about it. It superb.
    Cary real estate

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