Jul 05 AT 11:52 AM Edgar Cervantes 19 Comments

Netflix HD app to stream at 1080p, but only for Texas Instruments OMAP 4 processors

NVIDIA and Qualcomm seem to get all the love when it comes to processors for Android devices. While these are powerful processors, we can’t forget about our good old friends from Texas Instruments (TI), whose processors are very capable of running all your content. To prove this, Texas Instruments has just announced they are the first to partner with Netflix to run the Netflix HD app coming to OMAP 4 Android devices.

Netflix HD will be able to stream your favorite movies and TV shows at 1080p at about 30 frames per second. The OMAP 4 Netflix certification will support Android 2.3 Gingerbread. But according to TI, support for other Android versions is coming this year (probably Android 2.3+).

While it’s great to see Netflix bringing some 1080p HD streaming to Android devices (props to you, TI), it is certainly painful that only some devices are compatible. Most Android users can’t even access the regular Netflix app (officially), and odds are even less will be able to get Netflix HD. This app will be directed more towards upcoming tablets, since phones don’t come with a 1080p resolution screen and probably won’t anytime soon. What do you guys say? Do you support fragmentation? It certainly does have its benefits, as it ensures that apps work efficiently. But it is one of the few downsides of Google’s openness with the Android platform. Don’t we all wish we could get some Netflix/Netflix HD on our devices, though?! Those purchasing certified devices are in for a treat!

Show Press Release
TI achieves first Netflix HD certification, brings new streaming capabilities to Android devices

Complete with M-Shieldâ„¢ security technology, OMAP 4 platform enables first secure full HD streaming experience for Netflix on mobile devices to large screens

DALLAS, Texas, July 5, 2011/PRNewswire/ — Texas Instruments Incorporated (TI) (NYSE: TXN) today became the first partner to achieve the Netflix Silicon Reference Implementation (SRI) certification for the Netflix HD application on Android. TI’s OMAPâ„¢ 4 platform, complete with M-Shieldâ„¢ security technology and TI’s quad-radio WiLinkâ„¢ 7.0 connectivity combo solution, met the Netflix requirements for mobile content streaming, including the ability to run up to full high-definition (HD) 1080p video within strict security measures. This milestone reflects the strength of TI’s M-Shield technology on the OMAP 4 platform and marks the first time Netflix has certified its 1080p streaming application with end-to-end protection on a mobile device.
With its dual ARM® Cortexâ„¢-A9 MPCore foundation featuring TrustZone®, TI’s OMAP 4 platform sets the bar for multimedia-rich Netflix experiences on today’s mobile devices. It employs parallel processing for higher performance and better power efficiency, and includes engines that drive consumer-demanded capabilities such as full HD 1080p 30fps multi-standard video and more. Part of the OMAP 4 platform, TI’s M-Shield security technology protects premium content and mobile devices from attacks while streaming with the Netflix application. The M-Shield solution implements a hardware-protected, trusted execution environment (TEE), which runs on the OMAP processor, yet does not require a dedicated chip or extra CPU cycles. This allows M-Shield and OMAP architecture to provide optimal playback time, while maintaining low CPU loading so it is free to run other applications.
Additional streaming security was achieved through the use of Wi-Fi-based WEP, WPA and WPA2 protocols, part of TI’s WiLink 7.0 solution–the industry’s only single chip to include Wi-Fi, Bluetooth®, GPS and FM technologies.
Smartphones and tablets running the Netflix application on the OMAP 4 platform can also connect to larger, HDMI-supported televisions as the OMAP platform’s security includes HDCP encryption over the HDMI connection itself.
“Netflix already has a rich heritage of streaming to PCs, Macs, game consoles, Internet-connected TVs, iPhone and iPad, and many set-top-boxes, so we sought a semiconductor partner that could bring our service to the broader mobile environment smoothly and securely,” said Bill Holmes, Vice President Business Development, Netflix. “TI’s OMAP architecture and M-Shield security will set the stage for a high-performance, low-power, secure platform that will help Netflix members instantly watch unlimited TV shows and movies on Android devices.”
“TI is proud to be the first to achieve this coveted certification and to provide the solution that ensures a strong balance of performance, security and power efficiency as Netflix experiences migrate to the mobile world,” said Fred Cohen, director of the OMAP User Experience team, TI. “Our OMAP processors deliver rich, life-like experiences on mobile devices, while our M-Shield technology stands as the guard dog, protecting customer, content provider and consumer assets. It’s the best of both worlds, driving new growth opportunities for Netflix in the Android marketplace.”
TI worked with Trusted Logic to develop the secure middleware component (SMC), which is the OMAP version of Trusted Logic Trusted Foundationsâ„¢. The SMC executes Trusted Logic TrustedShowâ„¢ and an OMAP-optimized implementation of the Netflix-required Microsoft PlayReadyâ„¢ DRM scheme.
“This Netflix certification represents another milestone in our successful work with the TI team,” said Olivier Leger, VP and General Manager, Trusted Logic. “We are thrilled to bring the most advanced features — including premium content distribution and streaming — to various consumer products in a safe, secure manner. Netflix users and stakeholders will benefit from our proven technology, now optimized for TI’s M-Shield, and the best possible experiences on their mobile devices.”

Support and availability
The OMAP 4 platform’s Netflix certification supports Android 2.3 (“Gingerbread”) today, with support for additional Android versions planned for this year. Devices with the OMAP 4 processor-driven Netflix application pre-installed will be launched in the near future.

Hello, I am Edgar Cervantes. I am an avid Android fan, and keeping myself updated on the topic is part of my daily life. I will always work hard to give the best of me to our community of Android enthusiasts, and I am very honored to be part of this ship. Hopefully we can all enjoy sharing our knowledge and opinions!

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  • http://Website Mike

    Sweet since I’m getting a Bionic!

    • http://Website Durango Jim

      You’re excited to watch 1080p video on a pseudo 540p pentile display with an actual resolution around 360?

  • http://Website Benjy

    So this seems to be where the progression is going in terms of fragmentation.

    Instead of android getting blasted for the OS version differences, apps will only be compatible with certain processors.

    Its unfortunate but I can’t argue with the results if streamed stuff really looks and works great, especially over HDMI.

    One step closer to traveling with one multi-capable device and using it differently depending on your needs.

    • http://Website TWiT Commander

      There are technical reasons for this. Boxee box switched from Tegra 2 to Atom (GPU = PowerVR IIRC) at the last moment because Tegra 2 can’t do smooth 1080p @ 30fps, while the Atom chip with a PowerVR GPU can.

  • BiGMERF

    Seriously needing Netflix on my Xoom

  • http://Website alex

    Make sense that google would choose this for next Nexus

  • http://www.bingarticles.com/ Mubashir
  • http://Website Mark

    Soon, you will only be able to stream video services like Netflix and Hulu based on the type of screen you have. Sounds crazy but in the world of Android, anything is possible.

  • http://Website Paul Atreides

    I’m quite fine with the current format on my EVO 3D. Just give me a category for 3D content and a better sci-fi and horror selection and I’m pretty content with Netflix.

  • http://Website str8upx

    We already have HD netflix streaming thanks to xda. Looks and works amazingly on EVO 3D.

    XDA killing fragmentation daily.

  • http://maxtechnewz.blogspot.com/ Max

    why cant there be a universial app i know it works on rooted phones why cant they do it

  • http://Website Confused.

    You REALLY need 1080p on a 4 inch screen?!?!?!? REEEEEAAAAALLLLLY?!?!??????

  • http://Website Richard Yarrell

    It is what it is people will say it’s fragmentation I look at it another way. People have already made their choices some never buy LG or Motorola or Samsung or Htc people feel as they feel. I support HTC/QUALCOMM/SPRINT that will never change so in the process of making these choices people will have have to make an even more stronger choice as to exactly the kind of content they may want on there device ie, netflix, hulu, as well as games that will end up being supported by NVIDI/QUALCOMM/ and others. I know what camp I reside in people better start asking themselves exactly that question

  • http://Website Raptor

    Tell that from day one when i for fist time seen the 4-4.3″ phones (HTC HD2, EVO, Samsung, LG, others): Not the real dimensions are important but the angular ones !

    1280×800 is absolute minimum for cellphones. Ideally manufacturers have to make 1920×1280 screens. Last ones with 4.5-5″ screens are exactly the ideal screen, just keep it at around 7-8″ from your eyes instead of 10-12″, and wear 2-2.5+ reading glasses if you feel strain — and you have like 42″ TV or 17″ PC monitor in your pocket !

    By the same reason ideal tablet has to have 2560×1600 or larger resolution. You even do not have to use reading glasses, just keep it at optimal for reading distance 10-12″. I use 1-2+ glasses anyway and potentially can keep it closer too. In this case it becomes the equivalent to 70-120″ TV from 10′ or 40″ computer monitor from 3′. This is why we need such high resolutions and why current ones with only 1024 to 1280 horizontal pixels of visibly gargantuan size are absolutely unacceptable !

  • http://Website Mike

    It’s not running 1080p on the phone that people are excited about, its running it through the phone to a big screen in full HD :) I have a 155″ projector in my basement, i am super excited to use my bionic to play hd netflix on it! Thank god for being grandfathered into unlimited data :p

  • theetrueyoshi

    Sideloaded! woot!

  • dexter

    please my teclast android 2.3 1080 has a default password that i don’t know seriously need help