Despite the constant bickering, lawsuits and slandering going on behind the scenes between Apple and Google, the two still maintain a healthy relationship when it comes to sharing software and pleasing consumers. Google constantly develops apps and services for iOS, and Apple has been pretty good about supporting them. Such is the case with Google Catalogs.
Available only in the iOS App Store for the time being, Google Catalogs is an interactive way to enjoy content from catalogs on your tablet device. With support from Anthropologie, Crate and Barrel, L.L. Bean, Lands’ End, Macy’s, Neiman Marcus, Nordstrom, Pottery Barn, Saks Fifth Avenue, Urban Outfitters and Williams-Sonoma just to name a few, Google aims to be the number one aggregator of catalog content. Features of Google Catalogs:
- Interact: Zoom in to see products up close, tap on tags to learn more about an item or, in some catalogs, view inspiring photo albums and videos.
- Find products in nearby stores: When an item catches your eye, instantly find it in a store near you or tap “Buy on Website” to visit the merchant online.
- Express your creativity: Create a collage of your favorite catalog pages and products. If you need inspiration, you can check out collages created by others.
- Share with friends: Email a product or collage to all your shopping buddies.
- Get instant access to new catalogs: Add catalogs to your Favorites and get notified each time a new issue arrives.
- Discover new products and brands: Search for products within or across multiple catalogs to find exactly what you’re looking for.
If you have an iPad feel free to download now and give it a shot. Kinnari Jhaveri, Strategic Partner Development Manager, Google Commerce Team, promises the Android version will be available soon.