Aug 10 AT 11:25 PM Nick Gray 57 Comments

HTC is in tune with Dr. Dre’s Beats Electronics


It looks like the cat is out of the bag. HTC has announced a strategic partnership with Beats Electronics which is most likely going to be the main topic of Peter Chou’s announcement on Thursday morning. While the official press release doesn’t give many details about the partnership between the two companies, rumor has it that HTC has invested $500 million dollars to purchase a 51% controlling interest in Beats Electronics. Beats has risen to the top and become one of the leading names in high performance audio and has become a style symbol for those in the music world. Beats Electronics was created by Dr Dre but the company is also co-owned by Jimmy Iovine the chairman of Interscope Records and Universal Music Group.

HTC will let Beats Electronics continue business as usual. While this is great news for Beats fans, we’re wondering what this really means for HTC. HTC plans to include Beats audio in their upcoming phones. With the first Beats handsets set to launch this fall, this could mean the inclusion of some Beats headphones with your next HTC phone purchase.

We’re not sure how this will pan out for HTC in the long run, but it’s nice to see HTC spreading its wings and offering its users a more complete handset experience. Do you think HTC’s investment in Beats Electronics will give them a competitive advantage over other handset manufacturers?

Show Press Release

Strategic HTC investment to result in Beats-integrated HTC phones this fall

 TAOYUAN, Taiwan and SANTA MONICA, Calif., Aug. 10, 2011/PRNewswire/ — HTC Corp., a global designer of mobile devices, today announced a strategic partnership and investment with Beatsâ„¢ Electronics LLC., the company redefining the audio market with its iconic Beats by Dr. Dreâ„¢ audio experience. The two fast-growing brands will focus on bringing high performance sound to HTC phones.

“The HTC and Beats by Dr. Dre partnership is an opportunity for two world-class companies to redefine the smartphone industry and define the future,” said Jimmy Iovine, chairman of Beats by Dr. Dre and chairman and CEO of Interscope Geffen A&M Records, which is a division of Universal Music Group and a stakeholder in Beats. “For Beats by Dr. Dre, this represents a critical step in our continued mission to clean up the destruction of audio caused by the digital revolution and reengineer how sound is delivered, so the consumer feels the music the way that the artist intended.”

HTC and Beats have been working together to create superior mobile audio experiences for consumers, which will result in a line of HTC devices integrated with Beats sound innovations, available this fall.

“Beats has found a unique way to harness popular culture in a manner that is unlike any other brand today,” said Peter Chou, CEO of HTC Corp. “It’s an exciting brand that has been built around providing something very special, and we believe our strategic partnership will provide customers with unbeatable sound on HTC phones. We obsess over every detail of a consumer’s mobile experience, and audio is a critical part of that experience.”

HTC is known for unifying content, services and devices into unique mobile experiences. And Beats is known for its unique consumer brand appeal and ability to reproduce the full spectrum of sound captured in professional recording studios, allowing consumers to hear music the way the artist intended. Bringing these two great brands together will create superior mobile music and sound experiences while accelerating HTC’s entry into the youth and accessories markets globally.

Beats Electronics will continue to operate autonomously – with Iovine as chairman and Luke Wood as president and chief operating officer – with its current business partnerships, including Monster Cable Products Inc., HP and Chrysler Group LLC. Iovine also will continue serving as chairman of Interscope Geffen A&M Records.

“Our customers have clearly responded to Beats and HTC, and Best Buy is proud to feature their products in our stores,” saidBrian J. Dunn, CEO, Best Buy. “We are committed to offering innovative and entertaining technologies that help consumers enhance their lives. Our customers expect that from us. The unique HTC Sense experience and the great sound of Beats provide prime examples of that focus.”

About Beats Electronics LLC.

Established in 2006, Beats Electronics is the brainchild of legendary artist and producer Dr. Dre and chairman of Interscope Geffen A&M Records Jimmy Iovine, who set out to develop a new type of headphone with the capability to reproduce the full spectrum of sound that musical artists and producers hear in professional recording studios. For more information, please visit

About HTC

HTC Corp. (HTC) is one of the fastest-growing companies in the mobile phone industry. By putting people at the center of everything it does, HTC creates innovative devices that better serve the lives and needs of individuals. The company is listed on the Taiwan Stock Exchange under ticker 2498. For more information about HTC, please visit


Source: PR Newswire

Nick is a tech enthusiast who has a soft spot for HTC and its devices. He started (the first HTC blog) back in 2007 and later joined the Android and Me family in the summer of 2010.

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  • PixelSlave

    I guess I am totally behind the trend, but I really don’t get these “high performance” headset hype. The target audiences are those listening to MP3 that are at best encoded no better than kbit/s. Sorry, but to us old folks growing up with CD, they sound HORRIBLE. I would actually prefer listening them with bad headphone so that I couldn’t hear the compression artifacts.

    • Futureboy

      When you really think about it, high performance headphones can be appreciated by everyone.

      An audiophile will most likely have their collection ripped at CD quality, in which case, “high performance” headphones are a given. It is highly unlikely that this person would be listening to highly compressed MP3s in the first place.

      On the other hand, there are many people out there who have a highly compressed collection of MP3s. To these people, the lower bit rate sound is acceptable and may not even notice the compression artifacts. Even at a lower compression, I’m sure headphones that give better highs and deeper bass would be preferred, and sounds far better than a stock or even middle of the road pair of headphones.

    • Geah

      Yeah Beats are not “high performance”, they sound like complete crap, especially for the price. You’re waaaaaaaaaaaaay better off getting some Sennheisers.

      • Owain

        My HD650′s are far superior to any headphones Monster have on offer… I wish I could get people to actually listen to the difference as they pay upper-mid range price for upper-low end phones.

  • Presto117

    It’s a shame they couldn’t have made the deal before they manufactured the Sensation 4G, because the speakers on that are terrible. My friend’s 3-year old Nokia dumb phone has speakers that are much, much louder and sound that’s more clear.

    • Interpol91

      Though having it would have helped the speakers, Beats Audio starts to shine when you use headphones. That’s where the ultimate quality comes from.

      • Posh12

        Good point. I also have a HP laptop with Beats Audio and the quality of the audio when headphones are plugged in (any headphone) is amazing!!

    • BiGMERF

      i agree the speaker on my sensation is f`n terrible.

  • Interpol91

    I love Beats Electronics, especially having it be incorporated into my HP laptop, but I doubt it will give HTC much of an edge. HTC already makes great devices and though this may appeal to audiophiles, in the end most people will consider other features first before putting much weight into Beats.

  • beatleskid7

    If it gets a good handset into someone that didn’t think twice about HTC, all the power to them. I just hope they don’t over do it with crazy marketing.

  • E

    I agree 100 wif u cd quality will never compare to mp3 but in a way I c diz as a good thing for HTC Android phones if it plays out well this could have a way better music player in sound quality cuz I hate how low the standard player sounds and I the dam in ear beats tour and have to use the power amp app to boost sound that still kinda sound medioker and I hate and I really do hate to say this against my ipod

    • Tangent

      I read this 3 times and still don’t know what you’re saying…

      • E

        Lol srry ppl to sum that up well my point was this is a good thing sound quality will be much better


    To me it is obvious what htc is doing.. trying to branch into a whole new set of potential customers.. the hip hop nation. With the name comes a whole set of marketing ability.. I can see, Dre, eminem, 50 and the rest of the Dr Dre camp doing commercials for HTC now. They will now appeal to a whole new set of clients.

  • matthew

    Fucking amazing! I love beats by dre headphones, I own quite a few pairs of headphones and the beatbox, and I love HTC, I owned quite a few including the EVO 3D and HTC flyer. So excited for the new released beats phone, if it is up to par with the EVO, spec wise.

  • Raghav

    this is going to change phones forever

  • Ronan

    Has Beats improved a lot? I thought they were still just bassy, overrated and priced highly just because of the brand, since it’s by Monster Cable?

    • event

      You are correct, Beats still suck. People are just extremely ignorant.

  • http://Note Uncemister

    This is a complete win. Most of my music is uncompressed so beats is my first choice, this only makes it better :3

    • http://Note Uncemister

      I love feeding the trolls, it’s why I come here 83

  • vasra

    Beats electronics?

    High performance?

    Eerrr… No.

    If we were talking JHAudio, Phonak, Sennheiser, UE, Westone, etc then we would be talking high performance.

    Beats electronics is a US based marketing brand – cheap-arse electronics with packaging, design and marketing targeted at the teen audience.

    As far as performance and esp. performance/price go, they are far, far behind of high performance in the field.

    Read to find out why.

    • john

      100% spot on. Its fashion over quality.

      • erik

        I’ll take that any day. Android is amazing and HTC has some incredible devices, but the best branding to date was around the original Motorola DROID. HTC is trying to give users a unique offering with a Brand that’s recognized in the media and the younger crowd.

    • Nick Gray

      That may be true, but Beats technology is a lot better than what is currently offered on HTC phones. I’ve used an HP laptop with Beats audio and it was by far the best sound on a laptop I have ever heard.

    • Geah

      Read this comment a bit too late and already posted mine, but agree 100%. This is why we are sold crap, because consumers pay a premium for said crap and smile while doing it. Beats aren’t just overpriced, they literally suck. They have terrible sq for the money they’re offered at.

      My under $100 Sennheisers destroy any Beats on the market, they are ugly though.

      • Dirty_Azkals

        “they are ugly though”

        That’s what the extra $$$ goes when taking audio quality out of the equation. Bought Beats Solo HD out of curiosity. Loved the styling and comfort of the earcups but still sucked audio wise to my beginner Sennheiser HD 205. Besides when your dealing with Beats target audience they aren’t into quality yet, they are too ignorant.

    • mark

      Beats are overpriced hipster headphones. I see people with them on all over new york. Got to add AKG, Audio-Technica, and Grado to that list. The so-called Beats Studio can’t even outperform my A-T ATH-M50 I got for $100

  • Paul

    Will this mean the finaly HTC phone video sound recording will be much better than the tinny mic they currently use.!!!!????? Lets hope so.

    • Nick Gray

      Probably not since Beats has little or nothing to do with recording audio.

      • erik

        That may be the case, but HTC will need to do some work of their own on that end to bring their audio recording up to par with Beats audio output. This is a win win for consumers.

  • uknowme

    Cool I’m psyched! I was amazed at the sound quality on my Evo 3D when using headphones. I can’t imagine how much better it will sound next gen.

  • Kai99

    IF Google gets their music subscription plan on track THIS will make a lot more “Sense” & Cents! And may finally give that other platform known for white ear buds a true run for their money.

  • Robot Human

    Great news. Now my dream phone would be a HTC Nexus Dre Beats Quad Core phone. Lol.

  • Nathan

    I would like to see how a headset from HTC would look like with this technology inside of it and how it would sound.

    • erik

      I know HTC will do a great job with integrating Beats into their phones, but I hope they grab some of the Beats designers for a bit of input somewhere down the line. I’d really dig a Beats designed HTC phone that’s all white with red and black accents. Kinda like the white EVO 4G but without the cheap look to it.

  • keridel

    i would rather they but that £300 million into making the internal memory bigger on their phones tbh.

    love htc. but there s much better things they could spend that money on…

  • jbrandonf

    HTC will not be including beats headphones in with their phones unless you’re buying a bundle for significantly more money. These are not some cheap headphones that you throw in the box with a new phone.

  • Geah

    Wow, I’m truly amazed reading through the comments. Beats headphones are complete crap. They have terrible levels and excessive bass. You pay a crazy premium for their only redeeming quality, the styling…

    • Owain

      Spot on, any 24bit DAC in a phone will sound great compared to the standard, ‘Beats’ offer sub-par performance for conversion and audio playback is completely unbalanced… Making them almost useless for anything other than bass-heavy narrow dynamic audio.

  • pekosROB

    Interesting. Now if HTC would make a phone in a similar factor as the Droid, Droid 2/Global, and Droid 3, without getting sued by Motorola.


    everyone is missing the point.. This is just a move to gain sales.. They just branched into a whole new market “Hip hop world”. The true audio enthusiast is not impressed, but is that what they are looking at? I say , NO. They re looking at the 14-30 year old group that is attached to the coolness of an iPhone. Now they will have kids and young adults looking at there phones with a cool Dr Dre Beats logo on the back. With that alone I am sure they will gain some more customers.

  • jjsound

    Crap. Given that I refuse to give Monster any of my money and actively do my best to discourage others from doing the same, I guess I am going to have to skip HTC phones too. Even aside from the fact that Beats themselves are crap, and expensive crap at that, I just can’t condone giving money to a company full of a**holes like Monster.

    And HTC is my favorite phone company. All of my phones have been HTC. *sigh* Now what am I going to do? I mean screw Motorola and their hyper-locked boot-loaders? Samsung maybe?

    Anybody have any ideas how I could vote with my money here?

    • Nick Gray

      Just because HTC will be including Beats audio technology in their phones does not mean the consumer will have to pay more for it. The beats deal is mainly to increase HTC’s coolness factor for the younger crowd while offering a slightly better audio experience. I don’t by Monster products for the same reason you do, but if they were the same price as everyone else, I think I would.

    • masterpfa

      I don’t think over night these will become bad phones, at the very least BETTER than the standard HTC phones without enhanced sound chips, which in themselves still remain among the top phones out there.

      I personally wouldn’t jump ship because of this addition to HTC phones, but then again I am not you and we all have our own opinions and tastes.

  • Nate B.

    This is cool but over hyped as usual. They could of sent or leaked out an article or in the news.

  • Brocklesocks

    So… they’re partnering up so they can provide people with headphones? …that’s it? I’d rather have some nice audio production or MIDI software included with the phones or something that a musician might find useful.

  • luiek20

    how HTC find ways to make me love it even more! Imagine if HTC is chosen to make the next Nexus and includes the Beats! it would be like watching movies on a handheld hdtv with incredible sound!

  • Horoscope

    It looks like the cat is out of the bag. HTC has announced a strategic partnership with Beats Electronics which is most likely going to be the main topic of Peter Chou’s announcement on Thursday morning. While the official press release doesn’t give many details about the partnership between the two companies, rumor has it that HTC has invested $500 million dollars to purchase a 51% controlling interest in Beats Electronics. Beats has risen to the top and become one of the leading names in high performance audio and has become a style symbol for those in the music world. Beats Electronics was created by Dr Dre but the company is also co-owned by Jimmy Iovine the chairman of Interscope Records and Universal Music Group.

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  • hector

    There not talking about headphones, there talking about the audio chip. Yeah the headphones blow but the sound you get from the chip with some senns headphones is amazing

  • masterpfa

    It’s a step in the right direction, anyone who has owned a Desire HD and experienced the SRS setting will appreciate the difference a good sound output makes, although admittedly only via headphones.

    A good move which I personally appreciate, now for the purchase of a decent speaker manufacturer i.e. Bose or B&W lol oh and a Lens/photography company

  • MonsterSports

    I’m more wondering about if HTC will let HP still use the technology in their phones/laptops, although im sure their is some contract for a few mores years between Beats and HP.

  • Thomas Hunsaker

    I’m kinda meh about this. I don’t mind having better hardware inside my device, I just don’t want the back (or front) of my phone to look like a NASCAR. (ie. The T-Mobile HTC AwesomePhone with Google with Beats by Dre)

  • Ranj

    Hello…i just want to know what is (( beats audio)) technology..i have HTC Sensation but i dont know what is that new technology?? could anyone tell me about it?? thanks…

  • beats headphones

    wonderful article.. its took me a lot of time reading it.. but it was really worth it

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