Almost a week ago now, on October 13, the New York Times reported that Google was finishing up talks with record labels in final preparation for the launch of their music store. Today, at Asia D, Google’s Andy Rubin confirmed this.
Although no specific date for when the launch would take place was given, Rubin said, “I think we’re close.” And it’s about time. Google’s music store has been in the works since I/O 2010. Of course since that time, we’ve been able to use Google Music as an online storage locker for music purchased through other services or given away by Google, but a full fledged iTunes competitor has yet to come forward. When it finally does, though, it won’t just be your average run-of-the-mill music store. There’s going to be a twist. Rubin wouldn’t go into details, but he did say Google Music “will have a little twist; it will have a little Google in it. It won’t just be selling 99-cent tracks.”
Now that record labels have moved past looking at Google as a simple search company, it’s only a short matter of time before content starts flowing in. As far as the twist goes, that’s anyone’s guess. Streaming plans, music rental, all you can download subscription service? What do you think Google’s twist will be?