Two of the biggest complaints about Android advertisements is that they lack any personal appeal and fail to show what a device is really capable of. Take Motorola’s new Droid RAZR campaign for example. The TV commercials play like action movies that don’t really detail the phone. The style has become a signature for Motorola’s Droid series of devices, but they aren’t the only ones doing it. The same can’t be said about device manufacturer Acer, though, who has taken a totally different approach to how they want to advertise the ICONIA TAB A200.
Acer has released a two-minute video for the A200 that shows a loving family and how they use the A200 to complete their lives. While the approach is headed in the right direction, the commercial ends up playing out like a bad Lifetime movie rip-off. There’s several scenes that feature the family hugging and smiling while they gather ’round the A200 making family memories that will last forever. And there’s plenty of campfire crackling, birds chirping, lens flare, emotional piano music and soothing narration to go around.
Don’t get me wrong, I think Acer is targeting a certain audience and playing to them the best they can, but the whole video ends up being a little too much. What do you think? Did Acer’s A200 video bring a tear to your eye, or will you never be able to look at the device the same way again? Let us know in the comments below.