Nov 30 AT 5:52 PM Edgar Cervantes 39 Comments

Next generation Kindle Fire to pack Nvidia processor?

Amazon tablets

Needless to say, the Amazon Kindle Fire has quickly become one of the most popular Android devices out there. For just $200, this tablet offers you the best bang for you buck, with rich media and apps available, as well as good quality/specs. There’s no doubt that if Amazon continues with its current practices, the company will grow much more in this field.

Now that the tablet is available and everyone is enjoying it, it’s time to start thinking about the future. What can we expect from the next generation Kindle Fire?

We don’t exactly know, but it should definitely pack a punch in the specs department. And it seemsĀ Nvidia might be working with Amazon to bring the next Kindle Fire. At least according to Canaccord Genuity analyst Bobby Burleson, who claims that the next Amazon tablet will be powered by an Nvidia processor, instead of a Texas Instruments CPU (Current Kindle Fire processor: 1 GHz dual-core TI OMAP 4430).

While this might be quite a jump, the odds are not that bad. We know Nvidia CEO Jen-Hsun Huang has already been eyeing Amazon as a customer[1]. Jen-Hsun Huang has mentioned his disappointment, and while they were not able to get a deal with Amazon for the current Kindle Fire, Tegra 2 processors should be fair game for lower-end tablets next year, when Tegra 3 will be ruling the tablet world. Here’s what Nvidia’s CEO has to say about the future of Tegra 2 and Tegra 3:

There are many segments of the marketplace that we serve now, all the way from very high design content tablets in 10-inch to now increasingly many 7-inch tablets that are coming out to the marketplace. There were a couple of design wins that I wish we had this year that we didn't have. I already mentioned Motorola. We were surprised by the Amazon Fire. But frankly, we're not going to be surprised again. And so we're obviously very excited about Amazon and want to do our best to be a partner of theirs someday.Jen-Hsun HuangNvidia CEO

What could this mean for the end-consumer? Well, while all processors have their advantages and disadvantages, Nvidia Tegra processors are known for being especially good at media and gaming. And the fact that the screen is also becoming a bit bigger may mean that Amazon will put a greater focus on entertainment. If Amazon does happen to snatch some Tegra processors from Nvidia, this would probably mean that Tegra Zone games will be available for it.

Burleson also mentions a rumor that we have been hearing for a while, which is that the next Kindle Fire will have an 8.9-inch display instead of a 7-inch display.

As always, we’ll take this information with a grain of salt. After all, this information comes from “conversations with sources in the tablet supply chain,” so the information isn’t as reliable as we would hope. We should wait until Amazon/Nvidia announces this before we get our hopes up (or at least until more proof shows up). What do you guys think? Would you like an Nvidia processor on your next Kindle Fire? Would Tegra games make the Kindle Fire more enticing?

References

  1. Via Seeking Alpha

Via: Forbes

Hello, I am Edgar Cervantes. I am an avid Android fan, and keeping myself updated on the topic is part of my daily life. I will always work hard to give the best of me to our community of Android enthusiasts, and I am very honored to be part of this ship. Hopefully we can all enjoy sharing our knowledge and opinions!

    Most Tweeted This Week

  • stenzor

    So essentially they are leaving their niche and entering the higher-end tablet market where there are already a lot of well-established competitors?

    • http://androidandme.com Taylor Wimberly

      I think Amazon’s niche is selling millions of devices. They were successful with a 7 inch device, so why not 8, 9, or 10 inch?

      • stenzor

        From the people I’ve talked to who wanted to buy a Kindle Fire, it seems the main selling points were that it’s cheap, simple, used for reading books and viewing media. So as long as they can keep those characteristics, they will be successful… It will be hard to keep the tablet cheap though if they want to beef up the specs… and if the price is on par with other mid-high range tablets out there, Amazon’s consumer base will start exploring other options. Just my 2 cents.

        • http://androidtidbits.com Androidtidbits.com

          I agree. Kindle Fire has been widely used for reading books. Also, one factor that gain its popularity to the public is with its affordable price. I don’t really need those extra fast processor if I’m only gonna use the device for reading. Why not focus on developing a sharper display or longer battery life.

          • sdunathan

            Anyone know how well these new Kindles work outdoors in direct sunlight? The older versions worked quite well, but now a cheaper tablet alternative that has color screen? Really has me wondering.

    • AndroidJunkie

      well they already conquered the 7 inch market. And they wouldn’t ditch their current niche (they still sell all their other kindles) They would just be venturing further with 8.9 and/or 10 tablets.

      And I wouldn’t consider the competitors that much well-established. Just last month they were reporting around million android tablets sold, and now amazon comes along and has already sold millions of their own in just weeks. This kindle isn’t ‘one of the most popular Android devices out there’ (quote from article) but it IS the most popular Android device.

  • Dev-CreativeReach

    If they keep the price down, they’ll be able to under cut a lot of higher end tablets.

    • stenzor

      If they do enter this market, I think it will also force a lot of the current higher-end tablet manufacturers to drop their prices in order to compete better with Amazon… so good news for those who like their high performance tablets!

    • WarDrake

      Doubt it… the Prime kida proved people will pay for better specs, Amazon has one of their kindles in their top 10 tablet sellers, granted it’s the first by a huge lead, but it also has all 4 versions of the Prime in the list… one of them being second…

    • thekaz

      they SHOULD keep the price down… all their money will be made selling apps, books, music, movies, etc. That’s where the $$ is to be made.

  • http://normanma.net/ darkhorse166

    This does mesh with the earlier BGR rumours of a larger Amazon device (~10 inch) with an NVIDIA processor. I, for one, am excited. If true, it’s a big win for NVIDIA.

    It’d also be interesting to see how the prices work out – after all, Jen Hsun-Huang was saying that Tegra 3 tablets would be down to the $299 range in a few months. This might be what he was hinting at.

  • WarDrake

    Well, Nvidia has always been good at selling their chips to people, and if the kindle family can boast the amazon name on it right next to the Nvidia one, i think they’ll be selling far more than they are right now…

    i know i would really consider a kindle if they stick an Nvidia processor in it.

  • Nathan

    Hey if this happens, the end result will be good for the customer either way

    • erikiksaz

      I think that the end result will be good for the customer that will run the kindle in stock config.

      For those that mod their phones/tablet, I’m a bit worried. NVIDIA has yet to release any code that has helped developers mod tegra-2 phones/tablets (ex: A2DP).

      I’m kinda secretly hoping that the tegra 3 will be overshadowed by the next generation of processors so that NVIDIA may feel slightly more pressured to support the modding community in order to compete.

  • oddball

    Amazon entering the bigger tablet field seems inevitable to me. Add the tegra chips to what is really seen as a media consumption device (to non power users) makes sense especially since they will are pushing Prime as a video alternative and amazon mp3 as a music alternative, If they can get a data connection built into the tablet that they pay for Amazon product use (like they offer as options with the basic kindles) they would probably be happy to take a big hardware hit to get you to focus on the Amazon ecosystem. The fire is doing well and if Amazon is good at one thing it’s taking a product that makes them money and turning it into a powerhouse.

  • charliethesuperturtle

    Yes and yes to both of them. But I want a tegra 3 or maybe 4 ;D

  • Jorge89

    The Kindle fire is a great tablet for people that want to get a taste of android but a high end table is my personal prefference, I’d like to see what they come up with, if the specs are nice and the price is low they can take my money.

  • Jorge89

    I’m interested to see what they come up with, if its got high specs and its cheaper than comparable tablets it’ll sell well.

    • http://androidtidbits.com Androidtidbits.com

      Well I doubt high-end tablets will be priced at a cheaper price, considering its powerful innards that fuels the device.

  • Jorge89

    If it has high specs and is cheaper than other high spec tables they can take my money.

  • davehuze

    I would love to see a tegra chip in the next amazon device but more important to me is a greater storage capacity. I would have definitely bought a Fire already if it had a micro sd card to expand the storage, only having 8 mb kills it for me. .

  • spintrex

    Seems like Amazon is attempting to get into multiple markets using the kindle fire. Not only is it competing with the high end tablet market but instant streaming companies, cloud storage, music, books, and more. The leverage is an economical tablet that provides each service at an economical rate.

  • aj

    I think that good and all but they need to improve their UI. The games seem awesome but to the general public it might not make that much of a difference.

  • pikahatonjon

    imagine:
    Kindle Blaze powered with Nvidia Graphics
    $200 price tag

    probably sell a 1million on first day

  • PapaLos

    I’m really hoping I can get my first tablet for xmas. But if I don’t, my eyes will be set on a Fire or Nook Tablet.

    I’m leaning more towards the Nook because of the card slot, but for some reason, the Fire is so appealing to me. I don’t think appeal would be enough for me to choose it over the Nook.

    But, if a Kindle Fire had an Nvidia processor, larger screen, and more memory and/or card slot, I’d be willing to pay $275ish for it. And If they could do that for $250, I think it would kill every other tablet out there.

  • olddirtygerm

    In it to Schwinn in!

  • roland

    I’m hopefully that I’ll be pick.

  • ccn_cristi

    What ever they choose, Tegra 2 or Exynos or TI OMAP 5, the next Kindle Fire will have very little to do with what kindle trademark is, an e-book.
    You don’t need dual core and a very powerful GPU for that.

    Can’t wait to see how it will compare with the other tablets :) If they manage to keep it at an acceptable price or the same price it will be a huge success.

  • tony

    as long as they keep future kindle fire’s under $499, amazon should do very well.

    • GUI_Center

      Yeah I agree, the biggest thing is the price point. As long as they can keep it down they will sell tons of units.

  • wombas

    Wow. Having broke my s2 I’m hoping to win

  • JayMonster

    I know that the thought of “quad core” has everybody beating the Nvidia drum again, but I am more cautious about it, because, lets be honest, the Tegra2 never lived up to be the awesome powerhouse we were all drooling over a year ago. Remember that? When we were talking about how phones and tablets were going to “fly” with the Tegra2?

    Has any Tegra2 device lived up to that? Yes the Tablets are serviceable, but none of them are as screaming fast as we expected, and the phones built on it have all been less than stellar in terms of performance.

    I think Motorola dumping Tegra mid-year was very telling, and would wait to see what those first devices look like before expecting too much from the Tegra3.

  • engineerga

    My Xoom seems to be about equal to my mother-in-law’s Kindle Fire for what we both use it for – web browsing, Angry Birds, Kid Match for my daughter, etc.

    I don’t know how well her Fire would do with something like Galaxy on Fire 2… my Xoom handles it fine – really smooth. So, yeah, I would be intrigued by a Tegra processor in a Kindle Fire, if they keep the price around $200. That would be awesome – portable and powerful.

  • SuperAndroid

    Would love it if they released the Kindle Fire in the UK.

  • thechad

    amazon is on fire

  • Jaz

    Amazon is doing great things. If Amazon instant video came to the ps3 I would get it since you also get 2 day free shipping. Netflix better watch out. I’m about to get the logitech revue and try out Amazon video and if it suits me bye bye netflix.

  • gherea

    i would really consider a kindle if they stick an Nvidia processor in it.

  • Wolvrik

    I don’t really care about the processor. I think the processor they already have is just fine. What I would really like to see is a camera and the ability to use Skype with video. Little cameras are cheap and it really wouldn’t add that much to the cost if anything at all. From what I understand you can already use Skype with a headset that includes a mic but no video capability. I would pay $250.00 for this.

  • Bren

    Movie junkie ! I would much rather download a movie or tv show from my cloud to watch during that 1 hour doctors office wait or 2 hour layover at the airport. I love my books – but sometimes I’d just rather watch. Agree that a small camera is needed for Skype use. Would like to see my grandchild when I talk to her.

  1. So essentially they are leaving their niche and entering the higher-end tablet market where there are already a lot of well-established competitors?

    • I think Amazon’s niche is selling millions of devices. They were successful with a 7 inch device, so why not 8, 9, or 10 inch?

      • From the people I’ve talked to who wanted to buy a Kindle Fire, it seems the main selling points were that it’s cheap, simple, used for reading books and viewing media. So as long as they can keep those characteristics, they will be successful… It will be hard to keep the tablet cheap though if they want to beef up the specs… and if the price is on par with other mid-high range tablets out there, Amazon’s consumer base will start exploring other options. Just my 2 cents.

        • I agree. Kindle Fire has been widely used for reading books. Also, one factor that gain its popularity to the public is with its affordable price. I don’t really need those extra fast processor if I’m only gonna use the device for reading. Why not focus on developing a sharper display or longer battery life.

          • Anyone know how well these new Kindles work outdoors in direct sunlight? The older versions worked quite well, but now a cheaper tablet alternative that has color screen? Really has me wondering.

    • well they already conquered the 7 inch market. And they wouldn’t ditch their current niche (they still sell all their other kindles) They would just be venturing further with 8.9 and/or 10 tablets.

      And I wouldn’t consider the competitors that much well-established. Just last month they were reporting around million android tablets sold, and now amazon comes along and has already sold millions of their own in just weeks. This kindle isn’t ‘one of the most popular Android devices out there’ (quote from article) but it IS the most popular Android device.

  2. If they keep the price down, they’ll be able to under cut a lot of higher end tablets.

    • If they do enter this market, I think it will also force a lot of the current higher-end tablet manufacturers to drop their prices in order to compete better with Amazon… so good news for those who like their high performance tablets!

    • Doubt it… the Prime kida proved people will pay for better specs, Amazon has one of their kindles in their top 10 tablet sellers, granted it’s the first by a huge lead, but it also has all 4 versions of the Prime in the list… one of them being second…

    • they SHOULD keep the price down… all their money will be made selling apps, books, music, movies, etc. That’s where the $$ is to be made.

  3. This does mesh with the earlier BGR rumours of a larger Amazon device (~10 inch) with an NVIDIA processor. I, for one, am excited. If true, it’s a big win for NVIDIA.

    It’d also be interesting to see how the prices work out – after all, Jen Hsun-Huang was saying that Tegra 3 tablets would be down to the $299 range in a few months. This might be what he was hinting at.

  4. Well, Nvidia has always been good at selling their chips to people, and if the kindle family can boast the amazon name on it right next to the Nvidia one, i think they’ll be selling far more than they are right now…

    i know i would really consider a kindle if they stick an Nvidia processor in it.

  5. Hey if this happens, the end result will be good for the customer either way

    • I think that the end result will be good for the customer that will run the kindle in stock config.

      For those that mod their phones/tablet, I’m a bit worried. NVIDIA has yet to release any code that has helped developers mod tegra-2 phones/tablets (ex: A2DP).

      I’m kinda secretly hoping that the tegra 3 will be overshadowed by the next generation of processors so that NVIDIA may feel slightly more pressured to support the modding community in order to compete.

  6. Amazon entering the bigger tablet field seems inevitable to me. Add the tegra chips to what is really seen as a media consumption device (to non power users) makes sense especially since they will are pushing Prime as a video alternative and amazon mp3 as a music alternative, If they can get a data connection built into the tablet that they pay for Amazon product use (like they offer as options with the basic kindles) they would probably be happy to take a big hardware hit to get you to focus on the Amazon ecosystem. The fire is doing well and if Amazon is good at one thing it’s taking a product that makes them money and turning it into a powerhouse.

  7. Yes and yes to both of them. But I want a tegra 3 or maybe 4 ;D

  8. The Kindle fire is a great tablet for people that want to get a taste of android but a high end table is my personal prefference, I’d like to see what they come up with, if the specs are nice and the price is low they can take my money.

  9. I’m interested to see what they come up with, if its got high specs and its cheaper than comparable tablets it’ll sell well.

  10. If it has high specs and is cheaper than other high spec tables they can take my money.

  11. I would love to see a tegra chip in the next amazon device but more important to me is a greater storage capacity. I would have definitely bought a Fire already if it had a micro sd card to expand the storage, only having 8 mb kills it for me. .

  12. Seems like Amazon is attempting to get into multiple markets using the kindle fire. Not only is it competing with the high end tablet market but instant streaming companies, cloud storage, music, books, and more. The leverage is an economical tablet that provides each service at an economical rate.

  13. I think that good and all but they need to improve their UI. The games seem awesome but to the general public it might not make that much of a difference.

  14. imagine:
    Kindle Blaze powered with Nvidia Graphics
    $200 price tag

    probably sell a 1million on first day

  15. I’m really hoping I can get my first tablet for xmas. But if I don’t, my eyes will be set on a Fire or Nook Tablet.

    I’m leaning more towards the Nook because of the card slot, but for some reason, the Fire is so appealing to me. I don’t think appeal would be enough for me to choose it over the Nook.

    But, if a Kindle Fire had an Nvidia processor, larger screen, and more memory and/or card slot, I’d be willing to pay $275ish for it. And If they could do that for $250, I think it would kill every other tablet out there.

  16. I’m hopefully that I’ll be pick.

  17. What ever they choose, Tegra 2 or Exynos or TI OMAP 5, the next Kindle Fire will have very little to do with what kindle trademark is, an e-book.
    You don’t need dual core and a very powerful GPU for that.

    Can’t wait to see how it will compare with the other tablets :) If they manage to keep it at an acceptable price or the same price it will be a huge success.

  18. tonyGuest 3 years ago

    as long as they keep future kindle fire’s under $499, amazon should do very well.

  19. Wow. Having broke my s2 I’m hoping to win

  20. JayMonsterGuest 3 years ago

    I know that the thought of “quad core” has everybody beating the Nvidia drum again, but I am more cautious about it, because, lets be honest, the Tegra2 never lived up to be the awesome powerhouse we were all drooling over a year ago. Remember that? When we were talking about how phones and tablets were going to “fly” with the Tegra2?

    Has any Tegra2 device lived up to that? Yes the Tablets are serviceable, but none of them are as screaming fast as we expected, and the phones built on it have all been less than stellar in terms of performance.

    I think Motorola dumping Tegra mid-year was very telling, and would wait to see what those first devices look like before expecting too much from the Tegra3.

  21. My Xoom seems to be about equal to my mother-in-law’s Kindle Fire for what we both use it for – web browsing, Angry Birds, Kid Match for my daughter, etc.

    I don’t know how well her Fire would do with something like Galaxy on Fire 2… my Xoom handles it fine – really smooth. So, yeah, I would be intrigued by a Tegra processor in a Kindle Fire, if they keep the price around $200. That would be awesome – portable and powerful.

  22. Would love it if they released the Kindle Fire in the UK.

  23. JazGuest 3 years ago

    Amazon is doing great things. If Amazon instant video came to the ps3 I would get it since you also get 2 day free shipping. Netflix better watch out. I’m about to get the logitech revue and try out Amazon video and if it suits me bye bye netflix.

  24. i would really consider a kindle if they stick an Nvidia processor in it.

  25. WolvrikGuest 3 years ago

    I don’t really care about the processor. I think the processor they already have is just fine. What I would really like to see is a camera and the ability to use Skype with video. Little cameras are cheap and it really wouldn’t add that much to the cost if anything at all. From what I understand you can already use Skype with a headset that includes a mic but no video capability. I would pay $250.00 for this.

  26. BrenGuest 3 years ago

    Movie junkie ! I would much rather download a movie or tv show from my cloud to watch during that 1 hour doctors office wait or 2 hour layover at the airport. I love my books – but sometimes I’d just rather watch. Agree that a small camera is needed for Skype use. Would like to see my grandchild when I talk to her.