Nov 29 AT 4:02 PM Taylor Wimberly 36 Comments

Nielsen: Android still dominates US smartphones, HTC leading the way

nielsen-q3-2011

This week Nielsen detailed their third quarter survey of mobile users in the US, and the results are pretty much what we expected. Android is still the dominant smartphone platform with 43 percent market share. HTC is still number one when it comes to Android devices in the US.

HTC’s Android devices account for 15 percent of all smartphones in the US, while Samsung and Motorola’s Android devices are nearly tied at 10 percent.

According to the latest data, 44 percent of all US mobile subscribers now own a smartphone, and that number continues to grow. In the most recent quarter, 56 percent chose smartphones. Mobile adults aged 25-34 led the way with 62 percent smartphone penetration, and those aged 55-64 saw the biggest increase in adoption during the third quarter, jumping from 25 percent to 30.

Finally, Windows Phone is pulling up the rear once again.

Source: Nielsen

Taylor is the founder of Android and Me. He resides in Dallas and carries the Samsung Galaxy S 4 and HTC One as his daily devices. Ask him a question on Twitter or Google+ and he is likely to respond. | Ethics statement

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  • WarDrake

    It’s only a matter of time until android gets over 50% of the market
    from there on however it’ll be a full blown all out war with Apple…

    • http://www.anthonydomanico.com Anthony Domanico

      Why will 50% be a magic number when Apple only has 28%?

    • 666

      I wonder how the % of high end phone users is split. Apple’s 28% is probably mostly all high end, what about Android’s?

      • David

        Define highend.

        Is that definition even relevant for smartphones market penetration? Which common daily smartphone functions my Nexus S can do that my father’s Galaxy 5/corby can’t? Not how, but IF.

        If even relevant, relevant for what?

    • stenzor

      I think it will be more of a full blown all out war when a single manufacturer manages to surpass Apple’s market share. Then it will be really interesting.

    • Myra

      Apple dominates manufacturers and profits. I think the android gays should surrender.

      • erikiksaz

        You forgot one thing. Apple also dominates their end users.

        The ability to modify my phone as I see fit from the get go? +1 Android, -1 iOS

        iOS users will eventually start to wonder why their innovative company keeps churning out the same piece of software installed in a prettier shell.

        Seriously, doesn’t the app drawer home screen look boring by now? And without the stolen notification pull down, you guys really had very little to look forward to besides for the overly-touted-yet-rarely-ever-used Siri.

  • spintrex

    Hey Siri who dominates the smartphone world?

    • charliethesuperturtle

      “I cannot answer that”
      Or can you, siri?

    • Transient

      “Siri, what are the top three most dominate smartphones in the world?”

      Siri: The iPhone 4s, iPhone 4 and iPhone 3GS of course.

      • AppleFUD

        But apple only sells one phone!!!! Oh, we aren’t using the isheep argument today?

        btw. . . Samsung’s line of smartphones now outsells apple’s line of smartphones and as you have kindly pointed out apple DOES NOT make JUST ONE phone. . .

        reality. .
        3GS
        4
        4S 16GB
        4S 32GB
        4S 64GB
        times 2 (white or black)
        =
        10 phones. . .

        good day. . .

      • E

        sorry buddy those 3 lost the battle a very long time ago with the intro of every other android since the OG droid enjoy the downfall

        • 666

          Lost what? Apple sells the best selling smartphones on the market. Any Android OEM would drop down to their knees to be in Apple’s position.

      • Dirty_Azkals

        Wow with that logic, color, Android phone models now number into the millions!!

  • thechad

    I’m glad android has apple as its opposition. Every hero needs a villain or dragon to slay at the end of the movie. You can’t be the winner if there aren’t any losers.

    • spintrex

      If only Apple came out with new devices as quickly as Android, the competition would be fierce…then again both companies wouldn’t really be what they are today.

  • Wilson Lara

    I wonder when the smartphones will have a bigger percentage than feature phones…
    I thought that was the purpose of low-end android phones; to get those feature phone owners to switch over.

  • aj

    I almost feel bad for black berry. RIP RIM. Maybe another google buy out? ANDROID FTW!!!!!!

  • E

    Ouch for WP. BB is on life support and soon to join that road ios…and ICS is not even out yet wonder how Android will cripple them next year lol

  • Dev-CreativeReach

    Apple is surviving on it old name.

  • http://youtube.com/user/jawckamoe Marcus Nolasco

    Wow. Android is dominating the smartphone market! I am proud to be an Android owner :-)

  • Dee

    i think the real telling data here is that ppl still use the old windows OS for phones…those still work???

  • BiGMERF

    No surprise here folks

  • Justin Underscore

    Not surprised either. :-)

    It’s true that Apple’s market share is (as far as I know) all high-end phones, but in my opinion the difference there is one of Android’s strengths: the fact that there are low-end phones for people on a budget is a good thing.

  • Dirty_Azkals

    I would imagine RIM to shrink more if they didn’t count BB given as part of a persons Job. It can’t be the qwerty cuz there are a lot of Androids that has that feature.

  • http://k-selezneva.blogspot.com/ KatSelezneva

    I think it is hardly possible that Microsoft and RIM will raise and beat their rivals. I think the future belongs to Android because of its constant updates and open source code.
    How can mobile app developers help your business? http://k-selezneva.blogspot.com/2011/11/how-can-mobile-app-developers-help-your.html

  • http://androidtidbits.com Androidtidbits.com

    There are a lot of reasons why most people would prefer an Android device over the iPhone.

    first is the affordability. Most Android devices has a wide variety of choices, from entry-level into high-class mobile phones. If your’re on a tight budget, you can choose from wide variety of phones which is cheaper than the iPhone.

    Second is Freedom. Most Android devices come with unlocked bootloader which is a turn-on for Mooders and custom ROM fanatics.

    Third is the style. Different Android devices offers unique user interface and software which suits the style of consumers.

    If you want your friends and relatives to be a part of that 43%, read this link below to guide you how to persuade them to go Android.
    http://androidtidbits.com/top-5-tips-for-persuading-people-to-go-android

  • http://androidtidbits.com Androidtidbits.com

    There are a lot of reasons why most people would prefer an Android device over the iPhone.

    first is the affordability. Most Android devices has a wide variety of choices, from entry-level into high-class mobile phones. If your’re on a tight budget, you can choose from wide variety of phones which is cheaper than the iPhone.

    Second is Freedom. Most Android devices come with unlocked bootloader which is a turn-on for Mooders and custom ROM fanatics.

    Third is the style. Different Android devices offers unique user interface and software which suits the style of consumers.

    If you want your friends and relatives to be a part of that 43%,Visit our site to read on the 5 tips on how to persuade them to go android.

  • roamdeus

    I admit I wanted the iPhone when it first came out but then I played with the g1 when that had just been released and I have been a fan ever since …….its gona take alot from another company to take me away from android so good luck trying apple and msoft

  • TaoRenCe

    All hail the mighty Android Empire!

  • GUI_Center

    42.8% just sounds awesome! Gotta love it.

  • mimogear

    Whoa! I’ve seen people with blackberries before but I didn’t know the market for them was this big~ Anyway GO ANDROID WOOOO!!!!!

  • ericwilborn

    In a way I miss my HTC devices.. maybe I’ll go back.

  • http://androidandme.com Taylor Wimberly

    I’ve actually heard from some Verizon reps that they were holding regional “smartphones-for-newbs” type classes in some local movie theaters. They said the response was very good so far and more were planned. Sounds like it could be a good idea to target that 55-64 age group.