Dec 19 AT 4:39 PM Dustin Earley 121 Comments

HTC to focus less on quantity, more on quality in 2012

htc-generic-logo

Will 2012 finally be the year we see manufacturers take a deep breath and slow down for a minute? As far as HTC is concerned, it’s starting to look that way.

According to a report from BGR’s Jonathan Geller, HTC is in the process of making a shift in how they’ll release phones from now on. He says that, overall, we should expect to see less handsets released from HTC in 2012. And the ones that are released will have an emphasis on quality. HTC’s current strategy of releasing incremental hardware updates every couple months may finally be at an end.

Flooding the market with a wide range of handsets has worked well for HTC. They are currently the number one manufacturer in the US, but that could change before they know it. Both Samsung and Apple have seen huge leaps in success thanks to a one-device-a-year policy. The iPhone and Galaxy S series both see one major update every year. And both handsets set the standard for what their operating system represents.

Of course Samsung doesn’t just release one device a year. But they do release one flagship device every year. If anything, HTC should head in this direction. If the rumored specs on a device like the HTC Edge are correct, they wouldn’t need to produce another handset in 2012. Aluminum uni-body design, 4.7-inch 720p HD S-LCD 2 with optical lamination, 8MP backside-illuminated 1080p camera, 32GB of storage, NFC and a NVIDIA Tegra 3? I can’t imagine hardware will evolve enough in 2012 to trump that.

As HTC has traditionally used CES and MWC to showcase flagship handsets in the past, it won’t be long now until we can get a good idea of what HTC plans to do next year. What do you think HTC should do? Is their current model fine, or would you prefer to see them slow it down a bit and bang out some really killer devices?

Source: BGR

Dustin Earley: Tech enthusiast; avid gamer; all around jolly guy.

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  • stenzor

    Great! I hope other manufacturers slow down too and work on polishing their products before releasing them

    • damambt

      Right on! I guess HTC is being forced to make better devices especially since Apple just won the ban on HTC devices at the International Trade Commission.
      😢 😖

      • http://alxrock.deviantart.com alxrock

        apparently, the ITC decision doesn’t apply past Froyo, it only encompassed devices running Android 1.6-2.2. So it doesn’t really mean anything at this point.

        • damambt

          More bad news:
          Looks like apple wants to destroy our happiness!
          http://wp.me/pzwtX-jTM

          • faun

            That article doesn’t really present anything new. The ruling is very narrow, and easily worked around given the nice long time-frame provided.

          • mr 1338

            who had any doubt that apple wants to destroy our happiness? just remember the lines from steve´s biogoraphy…

    • http://goncalossilva.com goncalossilva

      I hope that too!

      Although I fear that most of that time might go into polishing their customs skins :|

      • stenzor

        Well, if they actually do polish their skins and they look good and are functional, then there’s nothing wrong with that! So far they clearly don’t assign the right amount/type of people to this task.. I’m all for vanilla android, but that doesn’t mean that custom interfaces can’t be good!

        • Jeremy Johns

          I agree with stenzor, Android allows for many different devices of the same OS to function or look slightly different. That is one of the best things about android vs iPhone as all iPhone people are locked in to the same experience.

    • http://genesischess.com/ MJM128

      I’m fine with different devices being released, but when you have devices like the htc amaze and htc sensation released so close to each other AND there is barely any difference. That’s where I draw the line.

      • thel0nerang3r

        You are right, HTC is the badge engineering champion. They have pretty much the same internals. Big differences are the material of of the battery covers.
        It has to do a lot with how people expect Android phones to be. Take a look at pretty much any thread. A phone that released 1 month ago is now old news. The new phone coming out next week is the most awesome better… even though it’s the same hardware with a different wrapper.

    • http://sean-the-electrofreak.blogspot.com/ Sean the Electrofreak

      Less products on the market also means quicker Android upgrades because they don’t have to manage updating a dozen different devices all at the same time. :D

      • http://www.desean.net desean

        Agree with this. Faster upgrades could be one good side effect that comes with less product launches.

    • cxandroid

      Indeed!
      This would be of great benefit to the community/consumers.

    • thel0nerang3r

      That didn’t work so well for the Galaxy Nexus. People complained left and right that it was being delayed.

    • mmmark111

      Makes so much sense you wonder why they haven’t been doing this the whole time….

    • http://mihai.discuta-liber.com/ tmihai20

      I have told them every time I had the opportunity that they should focus more on releasing a few quality devices than a dozen of moderately successful devices. Putting Apple aside, Samsung is releasing a flagship device a year and a few others with lower specs, all based on that top model. If I had to buy a phone now, I would most likely purchase a Galaxy S II or the Mi-One, if it became available in Europe. They also have to listen to us, we need phones with more internal memory (8 GB would suffice, not 1 GB or 2 GB like the top HTC phones today).

    • http://androidtidbits.com Androidtidbits.com

      I agree, other manufacturers are releasing phones with little changes from its previous model.

  • zyphbear

    I’m really glad to hear this, I think more companies can get behind this thought and Android can get to be even better than Apple! Focus on the Quality and the Experience!

    • Michael C.

      Agreed… and as a bonus, I hope they maintain the level of they’re aiming for for smartphones of all types, high-end or not! There’s no reason the cheaper market segment has to mean lower quality… why can’t it be cheaper purely due to lower specs?

  • Alexander drzfr3shboialex

    That Edge is drool worthy hopefully it’s headed to tmobile with 42mbps/84mbps support

  • redraider133

    Every manufacturer should do this and stop releasing incremental updated phones every few weeks. That would allow them to be able to keep their devices more up to date and not let bugs and security vulnerabilities on the phones for months without a fix.

    • ags29

      Exactly. I wonder what hit who on head to finally make them realize this.

  • myandroid99

    very happy to hear that

  • HoLfElDeR

    This is smart move for HTC, they have some quality, and they should focus on some killer devices

    • Evokill1

      x2!

  • myandroid99

    now they just have to get rid of sense and stick to plain android

  • cwjones4

    S-L-O-W down. There are so many devices out right now it’s impossible for an average consumer to keep up with. I would rather have less devices and better support for those devices (ie faster ICS rollout) than have a new device released 2 months later with the new operating system, leaving me wondering when/if I will ever be upgraded.

  • Thomas Biard

    I hope all device manufacturers go this way. This will slow fragmentation, it will give each device better support and it will allow each phone to have plenty of outside development once it hits the market. Right now I only want a device that will have great rooting/customizing available through XDA because their support is better than carrier support IMO

    • http://androidtidbits.com Androidtidbits.com

      this will also make sure that manufacturer produce phone that is not hastily made.

  • auronblue

    Put LTE on that and stock ICS and you would have a great next Nexus device.

    • Angela

      The next Nexus won’t have ICS, duh. It will have Jelly Bean or whatever they decide to call it.

  • Craig Mogi

    It’s great if they make a shift in this direction. I hope other manufactures will follow suit. It was really disappointing to get the Atrix 4G only to see an Atrix 2 out before the year was over. I’d love to see more quality, then it might actually be worth keeping a phone for two years, assuming of course they keep supporting them and there is an active dev community for the phone.

  • Kevin Amundson

    Fewer high quality phones are better than more low quality phones!

    • http://androidtidbits.com Androidtidbits.com

      I think the reason why more low or entry level phones are made because of consumers who wants to buy a cheaper device.

  • metafor

    While HTC does release more phones than Samsung, I think the perception that they release so many phones is mainly due to the fact that they don’t call it the same across carriers like Samsung does.

    The Galaxy S II, for instance, has a T-Mobile version, AT&T version (Skyrocket), Sprint version (Epic Touch 4G), and would’ve come out with a Verizon version were it not for the Galaxy Nexus.

    There’s also the international version and several LTE variants for other carriers.

    But they’re all the Galaxy S II despite the body’s, hardware specs and just about everything save the AMOLED screen being different.

    HTC, in contrast, calls each phone on each carrier a different name despite the fact that they have almost identical hardware specs — save Beat’s Audio.

    • Brian

      Not entirely true.
      Samsung called the first Galaxy S phone multiple named.

      Sprint : Epic
      Verizon: Fascinate
      T-Mobile: Vibrant
      ATT: Captivate

      • metafor

        But they were all recognized collectively as Galaxy S. For contrast, we have:

        Rezound – Verizon
        Sensation – T-Mobile
        Evo 3D – Sprint
        Vivid – AT&T

        Now, with the whole Beats audio thing, they rehashed a lot of these (Sensation XL, for instance) and came out with Amaze 4G on T-Mobile for the 48mbps radio, but that’s 2 more models compared to Samsung.

        Rezound, Sensation, Evo 3D and Vivid are basically all the same phones save for the radio variations per carrier.

      • http://androidtidbits.com Androidtidbits.com

        I think its not Samsung who made those names but the carriers itself.

  • Fabio R

    its the best option to compete against samsung

  • Rich

    I think this is a wise move by HTC. Flooding the market has worked well for them up until this point but recently the cracks have started to show and their flagship models have failed to live up to the competition. Hopefully with an emphasis in quality over quantity we will start to see HTC make some killer phones once more!

  • Kevinthebox

    An excuse to raise prices perhaps? Anyway, glad htc is focusing on higher quality as my nexus one and my mytouch 4g were both plagued with hardware (faulty power buttons) problems. I love htcs ‘feel’ of a device, so looking forward to what they have in stock for us in the future.

    • redraider133

      This should actually lower the price. Less devices means less development and testing costs. Plus less phones could allow for a higher quality control, lowering replacement costs.

  • aykutb

    Quality over quantity, my Desire’s digitizer is not wobbly like Sensation’s. Releasing few models is beneficial in almost every way, accessory compatibility and availability, less fuss for developers because there won’t be 34753745 devices to work on, so they will be able to give more time and take two steps further. There should be a line up of “one device per every user class” in my opinion.

    ps: HTC should focus more on the design like in the past imho.

  • triangle

    Motorola should take notes here. Droid 3 and 4 released in the same year? Droid Bionic and Droid RAZR released within months of each other? Talk of a Droid RAZR Maxx with an HD screen coming soon? I think if you bought a Motorola device on Verizon, you’re probably feeling like they somehow screwed you.

    There’s nothing wrong with launching new devices, but it’s probably wise to make them count instead trying a launch a new one every few months to make your existing buyers feel like you cheated them.

    • http://www.jeffkibuule.com Jeff

      It gets even worse than that. Think about having to support all of those products with bug fixes and updates. It’s a nightmare scenario. Plus, those are just the devices on Verizon. What about AT&T, Sprint, and T-Mobile?

  • http://www.jeffkibuule.com Jeff

    Fewer, better products. Isn’t that Business 101?

    • http://www.infotainmentempire.com pekosROB

      absolutely!

  • http://www.infotainmentempire.com pekosROB

    HTC (or really anybody’s) keys to success:

    1. give the option of stock/plain/vanilla Android (make Sense a launcher for free on marketplace)
    2. unlocked bootloader/easily rooted (quit acting like y’all care cuz HTC, y’all know someone at XDA is going to do it anyway)
    3. make 2 high end phones per year – one with a keyboard and one without – maybe make the keyboard more business/professional related and the touchscreen only a media machine
    4. make a few lower end phones to cover those users
    5. update your OS faster than anyone else (again, stock vanilla Android would help this)

    • McLovin

      Agreed!

    • Steve

      Amen. That would be the perfect Android phone. HTC is already half way there. I picked up the Samsung Galaxy SII and the HTC Amaze 4G at T-Mobile when they were released on the same day and there was no comparison, the HTC felt like a much more solid phone compared to the SII. Don’t get me wrong, I wish my HTC had that beautiful Super AMOLED + screen, but I have been very happy with the higher resolution screen on the HTC.

    • http://keridel.blogspot.com keridel

      they wont get rid of Sense. Too many people like it and think it is what HTC is. most normal users dont think android. they think iphone droid and HTC

      sense is too intergral to their company vision to lose it.

      • metafor

        While that’s true, I wish they’d make Sense less resource heavy. I know they wanna show off the latest and greatest processing power but some of us enjoy a clean, simple, minimalist interface.

        Also, there’s the misconception that these are just skins. That’s actually fairly far from the truth. Everything from the rendering framework to the browser is customized in these “skins”.

        Samsung, for instance, utilized back-caching to make pinch-and-zoom and a bunch of other 2D effects really smooth. HTC does a lot of heavy NEON optimization to speed up UI rendering.

        These are all welcome changes but again, speed of release (for updates) and simplicity are desired as well.

      • http://www.infotainmentempire.com pekosROB

        This is true. Like I said to tmihai20, if only HTC would have it installed but give the user the ability to remove it (and reinstall if necessary for later). That would be the bees knees.

    • http://mihai.discuta-liber.com/ tmihai20

      1. HTC will never release Vanilla Android phones, not after they invested so much in their Sense interface. They couldn’t release a Sense Launcher specifically for the HTC phones for free on the Market, because Sense is much more than a launcher, all the stock apps are modified, it is not just a skin you apply. If it were available on the Market, it would surface on other phones and HTC wouldn’t like this. If you have seen what’s inside a Sense and a CyanogenMod/AOSP Rom (like I have for my HD2 :) ), then you would realize that a Sense Launcher is out of the question.
      2. I see that manufacturers are starting to realize that unlocking bootloaders is giving them an advantage. Theoretically developer devices (like the Nexus phones) are easily unlocked. Unlocking the bootloader is a two way sword.
      3. I couldn’t agree more with you on this one.
      4. This is exactly what Samsung is doing :)
      5. Having fewer phones to worry about could give HTC the opportunity to release updates a lot faster.

      • http://www.infotainmentempire.com pekosROB

        See, in a perfect world, Sense could be packed into an .apk for those who want it to use it. lol

        Or if you could at least REMOVE Sense from your phone. Maybe not have users install it but give them the option to REMOVE parts of it or all of it. Parts being the resource heavy coding. Yes, other third party launchers are better (I use LauncherPro myself) but at least give users the choice without having to root.

        It’s good to see we’re all on the same page here though in what we want from a phone. If only companies would do that thing called marketing research they might ACTUALLY build the “perfect phone” for sooo many people and not just Android enthusiasts.

        I also forgot to mention a ridiculous camera sensor. It is time to eliminate the point and shoot market and only have cell phones and DSLRs for crying out loud! No more crappy point and shoots!

  • amgala

    While I don’t expect to have buyer’s remorse about my G-Nex, I love HTC products! My Droid Incredible is an awesome phone that my wife is now enjoying. I’m glad they are pushing Android and tech forward!

  • ndub21

    Well I’m impressed. I already considered HTC to have the best quality handsets, so if they’re going to improve on that I’ll be even more impressed!

  • rashad360

    I like this plan. I can’t wait to see what kind of phones HTC can make when they give themselves months of planning rather than weeks like they currently do. Maybe those phones will also be supported more on the software side than the many they have out now.

  • Shawn Clark

    I think this is a great idea…especially if they do all their flagship devices in that manner. HTC has been a great been for quite some time now and having that “quality over quantity” procedure should make things a bit more interesting.

  • Martjn2

    Time for htc to make a real high-end phone

  • jamal adam

    I hope all other Manufacturers take notice.

  • Torrance Barber

    I sort of agree with this. I’m dealing with personal phone envy issues every month it seems…….

  • cheeto

    Hope this is true. I really like the build quality and design of htc. I have the gs2 epic touch buy still have the evo 3d. I hated the performance of the 3d compared to my gs2(not saying its slow) and hated the washed out colors. They should take the time and look at their own devices and see how their devices fair against others. They would be perfect if hey get amoled screens and get rid of qualcom processors.

  • http://keridel.blogspot.com keridel

    HTC are my favorite phone makers. i cant lie.

    i’m really looking forward to see what they come up with in 2012.

    i think they are gonna be real special.

  • Dirge

    How would their loss against Apple ect their wqesales in the US?

  • https://plus.google.com/109600738460265587799/posts Lewis McGeary

    I think fewer handsets would really help. At the moment most tech savvy users would recommend getting a Nexus device so it will keep up with software updates and remain relevant, there’s a gap for a manufacturer to build a reputation comparable to this by updating close behind.

    If HTC can focus on a few handsets and bring updates quickly it would be good news for users and for the company.

  • ramenchef

    More manufacturers need to do this. All the devices being released only confuse the average customer on what to buy.

  • http://youtube.com/user/jawckamoe Marcus

    I love what HTC is doing. If only other manufacturers would follow their example. Some manufacturers *cough* LG *cough* need better quality devices IMO

    • Billy

      Yeah … its like LG almost wants to try. They have some promising things out there but it doesn’t seem like they are dedicated to android, support, or quality.

  • Billy

    I really like this. There are many things I love about HTC but there are places where quality could make them go even further … especially in the battery department. I look forward to see their latest and greatest!

  • msgnyc

    You mean I’ll finally get to see hTC make some quality devices again rather the the 2 steps forward 1 step back bs they been releasing ever like 3 months?
    About damn time they went back to doing what got them where they are today..
    Sure took long enough tho. Start with the hTC 1 concept. ;)

  • beatrixasdfghjk.

    I would love that, the onslaught of insufficiently advanced flagship devices from HTC is really quite annoying.
    I’ve loved HTC since the Nexus One.

  • Jorge Eslava

    About time they stopped releasing new devices every other month with tiny adjustments, quality < quantity, human kind has known this for ages.

  • http://www.jimtravis.com jimtravis

    Always liked HTC phones since owning several WM devices, and Nexus One. The pace of device releases has been feverish, and a reduction is probably a good thing. Just hope they don’t go too far in the other direction.

  • https://plus.google.com/109600738460265587799/posts Lewis McGeary

    Did someone just go through here downvoting every comment? weird….

    • cxandroid

      looks that way, very nice of them.

  • Oscar Ortega

    This is smart move for HTC, they have some quality, and they should focus on some Awesome devices.

  • tonis79

    This would be great for everyone, especially the consumer…This way we won’t feel like we are behind the curve two months after purchasing a new phone. A year I can deal with but it’s impossible to keep up right now.

  • uknowme

    I for one think this is great. I love HTC build quality already. I have only had one issue, speaker on my Evo went out after a year. I’m also wondering if they are doing this so they can focus on getting the next Nexus?

  • WlfHart

    It would be nice to see manufacturers produce “superphones” as flagship models each year with the best of every component all in one package. It is a bit frustrating having to choose between three or four phone models because each one has the best of one aspect yet lacks in another.

  • mclarensr

    Maybe make one flagship phone per year and whatever else does not matter. Again, got for competition and customers.

  • Richard Yarrell

    I will be watching closely to see what HTC will have in 2012. I am pretty sure in August 2012 sprint will have the monster evo which has been in the works since the announced EVO 3D in March 2011. Since CES isn’t till May 2012 it will take till August to see the next evolution of EVO. I know this will be special and will have LTE I’m sure..

    • Orion78

      Ummm CES is next month. Don’t you mean CTIA? Anyway, I’m looking forward to see what the next EVO will be like. The 3D didn’t impress me. Hopefully it will be a monster phone. As it stands now, GS3 is first on my list.

  • Hall Lo

    Good to know!! HTC this year released so many phones, and its good to see them slow down and focus on quality more ;D

  • honourbound68

    Good call. Less is more. Make a few great phones and build a reputation for impeccable quality. If you build it, they will come.

  • techvudu

    reading this line “4.7-inch 720p HD S-LCD 2 with optical lamination” made me tear up a little. Im not sure what all that is, but I want it. It’s all about the display people, how hard is that to understand.

  • Six8Six

    Im all for quantity… Just as long as the quality is still there.

  • the5thdimension

    It’s about time cause they’ve been dropping the ball quite a bit. That EVO 3D was a disaster. It released with bugs and they haven’t been able to get rid of them.

  • mmmark111

    What they should do is have a singular line of phones in varying sizes. Mid year they would release the HTC Phone 3.2″, HTC Phone 4″, HTC Phone 4″ Slider, and HTC Phone 4.7″. All phones would have the same hardware, save for the size, so updates could roll out easily. The varying screen sizes would allow the brand to reach all audiences. The following year, come out with HTC Phone 2 and do it all over again.

    • benben

      Wait, that sounds familiar – except for the varying sizes.

  • Eduardo Bayon Perales

    This sounds me the same that acer told some weeks ago…

  • donger

    lets hope this is true, maybe they’ll make a nexus 4.

  • Adryan maldonado

    ZOMG!!!!!! SHOCKER!!!! Finally. It really took them that long to do this?Glad HTC is FINALLY changing their battle strategy cause it only worked for so long

  • Luke Haviland

    HTC makes awesome phones
    this will be sad
    but when a new phone comes up it will actually feel like an upgrade
    instead of the same phone but slightly larger

  • Tipika

    That’s good. Less devices and more support, i hate to be left in the wild after a few months

  • gherea

    Great! I hope other manufacturers do the same!

  • benben

    Hopefully this means that HTC’s designers can then focus on bringing out a little bit more diversity. Also, I hope there will be room for a yearly qwerty keyboard model – I love my Desire Z!
    HTC is by far my favorite handset maker while I still think that a lot of their recent phones look very similar.

  • Robert Whittaker

    I’ll be glad if HTC can polish the sense UI, Having lived with it for over a year, there’s lots of stuff I just don’t use/want.

    Equally they’re phones have been innovative, but there’s a good time to consolodate.

    I do like that HTC has a range of phones. The UI is basically the same, but they vary in size and h/w specs, so there’s something for every pocket and budget.

  • Diaeko

    just hopin the htc edge will came out

  • Alex Pena

    The Edge sounds like a really amazing phone. Rumor to Reality.

  • w9jds

    I’m glad. Personally HTC phones are the best made phones. I may not care for sense but the hardware is amazing. Them focusing on quality should help them improve that, along with helping all their releases be less buggy.

  • protozeloz

    I hope Motorola SEES this and focus on releasing too many phones

    I think companies should develop a lesser number of devices, I mean Look at asus with the transformers, well supported, fast updated and lots of happy faces

    • w9jds

      Except for when they are first released. That is well people are ready to kill each other just to get their hand on them :P (Me included I really want mine bad!)

  • nctrns

    Here’s hoping we’ll get longer support period and more updates.
    One can wish.

  • nwilliam3

    This is good to hear. It would be great if OEMs all got to the point where they make 3-4 good models (High-end, mid-range, low-end) then work at improving those lines each year. Moto is doing this with their original Droid line, and Samsung is sort of doing it with the Galaxy line, but it’d be great for consumers if more OEMs did this.

    I get so tired of hearing about 50 different phones with 60 different names and then 3 months later there are 50 new phones 60 new names. Consumers can’t keep up and it is hard to develop brand loyalty that way.

  • GeauxLSU

    I would like to see manufacturers stop releasing mid-low end devices and focus on 2 high end devices per year. Then they should keep supporting that device for 3 years so that in year 2 it will be a mid-level phone and in year 3 it would be a low-level phone. The phones should be the same across all carriers.

    The reason for 2 devices would be to appeal to what form factor people prefer. Not everyone wants a 5″ phone. Some people like the slide out keyboard.

  • Lee Swanson

    That’s a good strategy! So of the older, better models can get bumped down to the value/free with contract zone.

  • aceofhearts24

    Its about time that a manufacturer focuses on quality instead of quantity! It was getting a little ridiculous when so many devices were being released having almost identical specs. This is what we need. Good quality products that are not released on a weekly basis. This way when I get a phone that I’m happy with, there won’t be another “New” phone to replace it a week later. I’m curious to see if other manufacturers will follow suit as I think they should. Focus on making a great product not on making a lot of similar products just to release something new

  • nivekkev

    Well I will be glad I can buy a top fone and not be worried that I should have waited one more week because a slighty better fone was released just after I bought mine, plus it is always nice to know my new fone won’t be obsolete 2 months after I get it since I usually have to wait 2 years before I can get another one, plus hopefully with better quality, it will also last the full two years or longer with no problems…

  • HogFan77

    That’s exactly why I won’t buy another Motorola phone. My wife and I went through prolly 15 Droid 1′s and 2′s combined, before Verizon gave us 2 DINC 1′s. I love me some HTC phones!

  • securifirm

    Hopefully this will mean that they will support the phone with updates for a longer period.

  • humidity

    I’m glad that there’s going to be fewer phones during the year. I always felt like I needed to wait for that one special phone that shines from the rest.

  • Samar

    Shouldn’t they have thought about it the moment GO !! Isn’t that the logical business decisions to keep your customers HappY.

  • vid500

    Realy a good idea, the other companies shuld do the same. Bringing quality rather then quantitiy.

  • christiaangombert

    Seems to me htc already makes quality devices. This is just an excuse to cover up the bad selling numbers of last months (comapered to i.e. Samsung).

  • crocobaurul

    I don’t know why they don’t release anymore more devices under 4″. Some of us have smaller hands and I’m pretty used to handle the device with one hand. The htc desire is just perfect (almost). The only thing that is annoying is the amount of application storage. Otherwise a high quality device (especially the amoled screen which is just beautiful).

  • _Diego

    Quality is the way to go!
    I’d still like to see a small version of the flagship device though… A flagship of the mini-fleet as it may :-) This is because I find phones over 4″ too big… (this is not related to the size of my hand)

  • honourbound68

    i just bought the htc evo view and am extremely happy with its quality. im done with sammy and my next phone will def be an htc

  • AdamOutler

    I don’t know if anyone realizes this.. Galaxy S2 is 5 devices in total.. Mostly Exynos processor, 2 Qualcomm processors, various screen sizes, various storage, various features… Sure.. Samsung calls them “Galaxy S2″… but they’re totally separate devices.

  • Zachy94

    I think HTC should focus more on quality and less phones, probrably no more than 2 phones for each carrier. The HTC Edge sounds so epic and killer, and perfect as well, though from some research iv done, it seems like its going to be coming out on T-Mobile, not sprint, i hope this isnt true, this phone would put sprint above everyone else (although they already are) and put HTC in the spotlight (the phone, not sprint, o rmaybe both). I have the EVO 4G still, and have been waiting for something as epic as it, and the Edge would be it. This phone sounds so perfect, but what flaws would people have? HTC has been known for it incredible designs and quality, but theyre quality has been slipping a lil bit in the market (what really counts in producing phones), and that of course isnt good. HTC should focus more on their quality and less phones.

  1. Great! I hope other manufacturers slow down too and work on polishing their products before releasing them

    • Right on! I guess HTC is being forced to make better devices especially since Apple just won the ban on HTC devices at the International Trade Commission.
      😢 😖

      • apparently, the ITC decision doesn’t apply past Froyo, it only encompassed devices running Android 1.6-2.2. So it doesn’t really mean anything at this point.

        • More bad news:
          Looks like apple wants to destroy our happiness!
          http://wp.me/pzwtX-jTM

          • That article doesn’t really present anything new. The ruling is very narrow, and easily worked around given the nice long time-frame provided.

          • who had any doubt that apple wants to destroy our happiness? just remember the lines from steve´s biogoraphy…

    • I hope that too!

      Although I fear that most of that time might go into polishing their customs skins :|

      • Well, if they actually do polish their skins and they look good and are functional, then there’s nothing wrong with that! So far they clearly don’t assign the right amount/type of people to this task.. I’m all for vanilla android, but that doesn’t mean that custom interfaces can’t be good!

        • I agree with stenzor, Android allows for many different devices of the same OS to function or look slightly different. That is one of the best things about android vs iPhone as all iPhone people are locked in to the same experience.

    • I’m fine with different devices being released, but when you have devices like the htc amaze and htc sensation released so close to each other AND there is barely any difference. That’s where I draw the line.

      • You are right, HTC is the badge engineering champion. They have pretty much the same internals. Big differences are the material of of the battery covers.
        It has to do a lot with how people expect Android phones to be. Take a look at pretty much any thread. A phone that released 1 month ago is now old news. The new phone coming out next week is the most awesome better… even though it’s the same hardware with a different wrapper.

    • Less products on the market also means quicker Android upgrades because they don’t have to manage updating a dozen different devices all at the same time. :D

      • Agree with this. Faster upgrades could be one good side effect that comes with less product launches.

    • Indeed!
      This would be of great benefit to the community/consumers.

    • That didn’t work so well for the Galaxy Nexus. People complained left and right that it was being delayed.

    • Makes so much sense you wonder why they haven’t been doing this the whole time….

    • I have told them every time I had the opportunity that they should focus more on releasing a few quality devices than a dozen of moderately successful devices. Putting Apple aside, Samsung is releasing a flagship device a year and a few others with lower specs, all based on that top model. If I had to buy a phone now, I would most likely purchase a Galaxy S II or the Mi-One, if it became available in Europe. They also have to listen to us, we need phones with more internal memory (8 GB would suffice, not 1 GB or 2 GB like the top HTC phones today).

    • I agree, other manufacturers are releasing phones with little changes from its previous model.

  2. I’m really glad to hear this, I think more companies can get behind this thought and Android can get to be even better than Apple! Focus on the Quality and the Experience!

    • Agreed… and as a bonus, I hope they maintain the level of they’re aiming for for smartphones of all types, high-end or not! There’s no reason the cheaper market segment has to mean lower quality… why can’t it be cheaper purely due to lower specs?

  3. That Edge is drool worthy hopefully it’s headed to tmobile with 42mbps/84mbps support

  4. Every manufacturer should do this and stop releasing incremental updated phones every few weeks. That would allow them to be able to keep their devices more up to date and not let bugs and security vulnerabilities on the phones for months without a fix.

    • Exactly. I wonder what hit who on head to finally make them realize this.

  5. very happy to hear that

  6. This is smart move for HTC, they have some quality, and they should focus on some killer devices

  7. now they just have to get rid of sense and stick to plain android

  8. S-L-O-W down. There are so many devices out right now it’s impossible for an average consumer to keep up with. I would rather have less devices and better support for those devices (ie faster ICS rollout) than have a new device released 2 months later with the new operating system, leaving me wondering when/if I will ever be upgraded.

  9. I hope all device manufacturers go this way. This will slow fragmentation, it will give each device better support and it will allow each phone to have plenty of outside development once it hits the market. Right now I only want a device that will have great rooting/customizing available through XDA because their support is better than carrier support IMO

  10. Put LTE on that and stock ICS and you would have a great next Nexus device.

    • AngelaGuest 3 years ago

      The next Nexus won’t have ICS, duh. It will have Jelly Bean or whatever they decide to call it.

  11. It’s great if they make a shift in this direction. I hope other manufactures will follow suit. It was really disappointing to get the Atrix 4G only to see an Atrix 2 out before the year was over. I’d love to see more quality, then it might actually be worth keeping a phone for two years, assuming of course they keep supporting them and there is an active dev community for the phone.

  12. Fewer high quality phones are better than more low quality phones!

  13. metaforGuest 3 years ago

    While HTC does release more phones than Samsung, I think the perception that they release so many phones is mainly due to the fact that they don’t call it the same across carriers like Samsung does.

    The Galaxy S II, for instance, has a T-Mobile version, AT&T version (Skyrocket), Sprint version (Epic Touch 4G), and would’ve come out with a Verizon version were it not for the Galaxy Nexus.

    There’s also the international version and several LTE variants for other carriers.

    But they’re all the Galaxy S II despite the body’s, hardware specs and just about everything save the AMOLED screen being different.

    HTC, in contrast, calls each phone on each carrier a different name despite the fact that they have almost identical hardware specs — save Beat’s Audio.

    • BrianGuest 3 years ago

      Not entirely true.
      Samsung called the first Galaxy S phone multiple named.

      Sprint : Epic
      Verizon: Fascinate
      T-Mobile: Vibrant
      ATT: Captivate

      • metaforGuest 3 years ago

        But they were all recognized collectively as Galaxy S. For contrast, we have:

        Rezound – Verizon
        Sensation – T-Mobile
        Evo 3D – Sprint
        Vivid – AT&T

        Now, with the whole Beats audio thing, they rehashed a lot of these (Sensation XL, for instance) and came out with Amaze 4G on T-Mobile for the 48mbps radio, but that’s 2 more models compared to Samsung.

        Rezound, Sensation, Evo 3D and Vivid are basically all the same phones save for the radio variations per carrier.

      • I think its not Samsung who made those names but the carriers itself.

  14. its the best option to compete against samsung

  15. RichGuest 3 years ago

    I think this is a wise move by HTC. Flooding the market has worked well for them up until this point but recently the cracks have started to show and their flagship models have failed to live up to the competition. Hopefully with an emphasis in quality over quantity we will start to see HTC make some killer phones once more!

  16. An excuse to raise prices perhaps? Anyway, glad htc is focusing on higher quality as my nexus one and my mytouch 4g were both plagued with hardware (faulty power buttons) problems. I love htcs ‘feel’ of a device, so looking forward to what they have in stock for us in the future.

    • This should actually lower the price. Less devices means less development and testing costs. Plus less phones could allow for a higher quality control, lowering replacement costs.

  17. Quality over quantity, my Desire’s digitizer is not wobbly like Sensation’s. Releasing few models is beneficial in almost every way, accessory compatibility and availability, less fuss for developers because there won’t be 34753745 devices to work on, so they will be able to give more time and take two steps further. There should be a line up of “one device per every user class” in my opinion.

    ps: HTC should focus more on the design like in the past imho.

  18. Motorola should take notes here. Droid 3 and 4 released in the same year? Droid Bionic and Droid RAZR released within months of each other? Talk of a Droid RAZR Maxx with an HD screen coming soon? I think if you bought a Motorola device on Verizon, you’re probably feeling like they somehow screwed you.

    There’s nothing wrong with launching new devices, but it’s probably wise to make them count instead trying a launch a new one every few months to make your existing buyers feel like you cheated them.

    • It gets even worse than that. Think about having to support all of those products with bug fixes and updates. It’s a nightmare scenario. Plus, those are just the devices on Verizon. What about AT&T, Sprint, and T-Mobile?

  19. Fewer, better products. Isn’t that Business 101?

  20. HTC (or really anybody’s) keys to success:

    1. give the option of stock/plain/vanilla Android (make Sense a launcher for free on marketplace)
    2. unlocked bootloader/easily rooted (quit acting like y’all care cuz HTC, y’all know someone at XDA is going to do it anyway)
    3. make 2 high end phones per year – one with a keyboard and one without – maybe make the keyboard more business/professional related and the touchscreen only a media machine
    4. make a few lower end phones to cover those users
    5. update your OS faster than anyone else (again, stock vanilla Android would help this)

    • SteveGuest 3 years ago

      Amen. That would be the perfect Android phone. HTC is already half way there. I picked up the Samsung Galaxy SII and the HTC Amaze 4G at T-Mobile when they were released on the same day and there was no comparison, the HTC felt like a much more solid phone compared to the SII. Don’t get me wrong, I wish my HTC had that beautiful Super AMOLED + screen, but I have been very happy with the higher resolution screen on the HTC.

    • they wont get rid of Sense. Too many people like it and think it is what HTC is. most normal users dont think android. they think iphone droid and HTC

      sense is too intergral to their company vision to lose it.

      • metaforGuest 3 years ago

        While that’s true, I wish they’d make Sense less resource heavy. I know they wanna show off the latest and greatest processing power but some of us enjoy a clean, simple, minimalist interface.

        Also, there’s the misconception that these are just skins. That’s actually fairly far from the truth. Everything from the rendering framework to the browser is customized in these “skins”.

        Samsung, for instance, utilized back-caching to make pinch-and-zoom and a bunch of other 2D effects really smooth. HTC does a lot of heavy NEON optimization to speed up UI rendering.

        These are all welcome changes but again, speed of release (for updates) and simplicity are desired as well.

      • This is true. Like I said to tmihai20, if only HTC would have it installed but give the user the ability to remove it (and reinstall if necessary for later). That would be the bees knees.

    • 1. HTC will never release Vanilla Android phones, not after they invested so much in their Sense interface. They couldn’t release a Sense Launcher specifically for the HTC phones for free on the Market, because Sense is much more than a launcher, all the stock apps are modified, it is not just a skin you apply. If it were available on the Market, it would surface on other phones and HTC wouldn’t like this. If you have seen what’s inside a Sense and a CyanogenMod/AOSP Rom (like I have for my HD2 :) ), then you would realize that a Sense Launcher is out of the question.
      2. I see that manufacturers are starting to realize that unlocking bootloaders is giving them an advantage. Theoretically developer devices (like the Nexus phones) are easily unlocked. Unlocking the bootloader is a two way sword.
      3. I couldn’t agree more with you on this one.
      4. This is exactly what Samsung is doing :)
      5. Having fewer phones to worry about could give HTC the opportunity to release updates a lot faster.

      • See, in a perfect world, Sense could be packed into an .apk for those who want it to use it. lol

        Or if you could at least REMOVE Sense from your phone. Maybe not have users install it but give them the option to REMOVE parts of it or all of it. Parts being the resource heavy coding. Yes, other third party launchers are better (I use LauncherPro myself) but at least give users the choice without having to root.

        It’s good to see we’re all on the same page here though in what we want from a phone. If only companies would do that thing called marketing research they might ACTUALLY build the “perfect phone” for sooo many people and not just Android enthusiasts.

        I also forgot to mention a ridiculous camera sensor. It is time to eliminate the point and shoot market and only have cell phones and DSLRs for crying out loud! No more crappy point and shoots!

  21. While I don’t expect to have buyer’s remorse about my G-Nex, I love HTC products! My Droid Incredible is an awesome phone that my wife is now enjoying. I’m glad they are pushing Android and tech forward!

  22. Well I’m impressed. I already considered HTC to have the best quality handsets, so if they’re going to improve on that I’ll be even more impressed!

  23. I like this plan. I can’t wait to see what kind of phones HTC can make when they give themselves months of planning rather than weeks like they currently do. Maybe those phones will also be supported more on the software side than the many they have out now.

  24. I think this is a great idea…especially if they do all their flagship devices in that manner. HTC has been a great been for quite some time now and having that “quality over quantity” procedure should make things a bit more interesting.

  25. Time for htc to make a real high-end phone

  26. I hope all other Manufacturers take notice.

  27. I sort of agree with this. I’m dealing with personal phone envy issues every month it seems…….

  28. cheetoGuest 3 years ago

    Hope this is true. I really like the build quality and design of htc. I have the gs2 epic touch buy still have the evo 3d. I hated the performance of the 3d compared to my gs2(not saying its slow) and hated the washed out colors. They should take the time and look at their own devices and see how their devices fair against others. They would be perfect if hey get amoled screens and get rid of qualcom processors.

  29. HTC are my favorite phone makers. i cant lie.

    i’m really looking forward to see what they come up with in 2012.

    i think they are gonna be real special.

  30. How would their loss against Apple ect their wqesales in the US?

  31. I think fewer handsets would really help. At the moment most tech savvy users would recommend getting a Nexus device so it will keep up with software updates and remain relevant, there’s a gap for a manufacturer to build a reputation comparable to this by updating close behind.

    If HTC can focus on a few handsets and bring updates quickly it would be good news for users and for the company.

  32. More manufacturers need to do this. All the devices being released only confuse the average customer on what to buy.

  33. I love what HTC is doing. If only other manufacturers would follow their example. Some manufacturers *cough* LG *cough* need better quality devices IMO

    • Yeah … its like LG almost wants to try. They have some promising things out there but it doesn’t seem like they are dedicated to android, support, or quality.

  34. I really like this. There are many things I love about HTC but there are places where quality could make them go even further … especially in the battery department. I look forward to see their latest and greatest!

  35. You mean I’ll finally get to see hTC make some quality devices again rather the the 2 steps forward 1 step back bs they been releasing ever like 3 months?
    About damn time they went back to doing what got them where they are today..
    Sure took long enough tho. Start with the hTC 1 concept. ;)

  36. I would love that, the onslaught of insufficiently advanced flagship devices from HTC is really quite annoying.
    I’ve loved HTC since the Nexus One.

  37. About time they stopped releasing new devices every other month with tiny adjustments, quality < quantity, human kind has known this for ages.

  38. Always liked HTC phones since owning several WM devices, and Nexus One. The pace of device releases has been feverish, and a reduction is probably a good thing. Just hope they don’t go too far in the other direction.

  39. Did someone just go through here downvoting every comment? weird….

  40. This is smart move for HTC, they have some quality, and they should focus on some Awesome devices.

  41. This would be great for everyone, especially the consumer…This way we won’t feel like we are behind the curve two months after purchasing a new phone. A year I can deal with but it’s impossible to keep up right now.

  42. I for one think this is great. I love HTC build quality already. I have only had one issue, speaker on my Evo went out after a year. I’m also wondering if they are doing this so they can focus on getting the next Nexus?

  43. It would be nice to see manufacturers produce “superphones” as flagship models each year with the best of every component all in one package. It is a bit frustrating having to choose between three or four phone models because each one has the best of one aspect yet lacks in another.

  44. Maybe make one flagship phone per year and whatever else does not matter. Again, got for competition and customers.

  45. I will be watching closely to see what HTC will have in 2012. I am pretty sure in August 2012 sprint will have the monster evo which has been in the works since the announced EVO 3D in March 2011. Since CES isn’t till May 2012 it will take till August to see the next evolution of EVO. I know this will be special and will have LTE I’m sure..

    • Ummm CES is next month. Don’t you mean CTIA? Anyway, I’m looking forward to see what the next EVO will be like. The 3D didn’t impress me. Hopefully it will be a monster phone. As it stands now, GS3 is first on my list.

  46. Good to know!! HTC this year released so many phones, and its good to see them slow down and focus on quality more ;D

  47. Good call. Less is more. Make a few great phones and build a reputation for impeccable quality. If you build it, they will come.

  48. reading this line “4.7-inch 720p HD S-LCD 2 with optical lamination” made me tear up a little. Im not sure what all that is, but I want it. It’s all about the display people, how hard is that to understand.

  49. Im all for quantity… Just as long as the quality is still there.

  50. It’s about time cause they’ve been dropping the ball quite a bit. That EVO 3D was a disaster. It released with bugs and they haven’t been able to get rid of them.

  51. What they should do is have a singular line of phones in varying sizes. Mid year they would release the HTC Phone 3.2″, HTC Phone 4″, HTC Phone 4″ Slider, and HTC Phone 4.7″. All phones would have the same hardware, save for the size, so updates could roll out easily. The varying screen sizes would allow the brand to reach all audiences. The following year, come out with HTC Phone 2 and do it all over again.

  52. This sounds me the same that acer told some weeks ago…

  53. lets hope this is true, maybe they’ll make a nexus 4.

  54. ZOMG!!!!!! SHOCKER!!!! Finally. It really took them that long to do this?Glad HTC is FINALLY changing their battle strategy cause it only worked for so long

  55. HTC makes awesome phones
    this will be sad
    but when a new phone comes up it will actually feel like an upgrade
    instead of the same phone but slightly larger

  56. That’s good. Less devices and more support, i hate to be left in the wild after a few months

  57. Great! I hope other manufacturers do the same!

  58. Hopefully this means that HTC’s designers can then focus on bringing out a little bit more diversity. Also, I hope there will be room for a yearly qwerty keyboard model – I love my Desire Z!
    HTC is by far my favorite handset maker while I still think that a lot of their recent phones look very similar.

  59. I’ll be glad if HTC can polish the sense UI, Having lived with it for over a year, there’s lots of stuff I just don’t use/want.

    Equally they’re phones have been innovative, but there’s a good time to consolodate.

    I do like that HTC has a range of phones. The UI is basically the same, but they vary in size and h/w specs, so there’s something for every pocket and budget.

  60. just hopin the htc edge will came out

  61. The Edge sounds like a really amazing phone. Rumor to Reality.

  62. I’m glad. Personally HTC phones are the best made phones. I may not care for sense but the hardware is amazing. Them focusing on quality should help them improve that, along with helping all their releases be less buggy.

  63. I hope Motorola SEES this and focus on releasing too many phones

    I think companies should develop a lesser number of devices, I mean Look at asus with the transformers, well supported, fast updated and lots of happy faces

    • Except for when they are first released. That is well people are ready to kill each other just to get their hand on them :P (Me included I really want mine bad!)

  64. Here’s hoping we’ll get longer support period and more updates.
    One can wish.

  65. This is good to hear. It would be great if OEMs all got to the point where they make 3-4 good models (High-end, mid-range, low-end) then work at improving those lines each year. Moto is doing this with their original Droid line, and Samsung is sort of doing it with the Galaxy line, but it’d be great for consumers if more OEMs did this.

    I get so tired of hearing about 50 different phones with 60 different names and then 3 months later there are 50 new phones 60 new names. Consumers can’t keep up and it is hard to develop brand loyalty that way.

  66. I would like to see manufacturers stop releasing mid-low end devices and focus on 2 high end devices per year. Then they should keep supporting that device for 3 years so that in year 2 it will be a mid-level phone and in year 3 it would be a low-level phone. The phones should be the same across all carriers.

    The reason for 2 devices would be to appeal to what form factor people prefer. Not everyone wants a 5″ phone. Some people like the slide out keyboard.

  67. That’s a good strategy! So of the older, better models can get bumped down to the value/free with contract zone.

  68. Its about time that a manufacturer focuses on quality instead of quantity! It was getting a little ridiculous when so many devices were being released having almost identical specs. This is what we need. Good quality products that are not released on a weekly basis. This way when I get a phone that I’m happy with, there won’t be another “New” phone to replace it a week later. I’m curious to see if other manufacturers will follow suit as I think they should. Focus on making a great product not on making a lot of similar products just to release something new

  69. Well I will be glad I can buy a top fone and not be worried that I should have waited one more week because a slighty better fone was released just after I bought mine, plus it is always nice to know my new fone won’t be obsolete 2 months after I get it since I usually have to wait 2 years before I can get another one, plus hopefully with better quality, it will also last the full two years or longer with no problems…

  70. That’s exactly why I won’t buy another Motorola phone. My wife and I went through prolly 15 Droid 1′s and 2′s combined, before Verizon gave us 2 DINC 1′s. I love me some HTC phones!

  71. Hopefully this will mean that they will support the phone with updates for a longer period.

  72. I’m glad that there’s going to be fewer phones during the year. I always felt like I needed to wait for that one special phone that shines from the rest.

  73. Shouldn’t they have thought about it the moment GO !! Isn’t that the logical business decisions to keep your customers HappY.

  74. Realy a good idea, the other companies shuld do the same. Bringing quality rather then quantitiy.

  75. Seems to me htc already makes quality devices. This is just an excuse to cover up the bad selling numbers of last months (comapered to i.e. Samsung).

  76. I don’t know why they don’t release anymore more devices under 4″. Some of us have smaller hands and I’m pretty used to handle the device with one hand. The htc desire is just perfect (almost). The only thing that is annoying is the amount of application storage. Otherwise a high quality device (especially the amoled screen which is just beautiful).

  77. Quality is the way to go!
    I’d still like to see a small version of the flagship device though… A flagship of the mini-fleet as it may :-) This is because I find phones over 4″ too big… (this is not related to the size of my hand)

  78. i just bought the htc evo view and am extremely happy with its quality. im done with sammy and my next phone will def be an htc

  79. AdamOutlerGuest 3 years ago

    I don’t know if anyone realizes this.. Galaxy S2 is 5 devices in total.. Mostly Exynos processor, 2 Qualcomm processors, various screen sizes, various storage, various features… Sure.. Samsung calls them “Galaxy S2″… but they’re totally separate devices.

  80. Zachy94Guest 3 years ago

    I think HTC should focus more on quality and less phones, probrably no more than 2 phones for each carrier. The HTC Edge sounds so epic and killer, and perfect as well, though from some research iv done, it seems like its going to be coming out on T-Mobile, not sprint, i hope this isnt true, this phone would put sprint above everyone else (although they already are) and put HTC in the spotlight (the phone, not sprint, o rmaybe both). I have the EVO 4G still, and have been waiting for something as epic as it, and the Edge would be it. This phone sounds so perfect, but what flaws would people have? HTC has been known for it incredible designs and quality, but theyre quality has been slipping a lil bit in the market (what really counts in producing phones), and that of course isnt good. HTC should focus more on their quality and less phones.