Feb 22 AT 10:47 AM Taylor Wimberly 26 Comments

HTC leads all brands in pre Mobile World Congress buzz


Mobile World Congress is just days away in Barcelona, and Android fans are already going crazy thinking about which devices might get unveiled. There are always surprises, but thanks to leaks and rumors, we have a pretty good idea of what will be announced. And when we surveyed the field early this month, HTC appeared to have the strongest lineup.

I predicted that the HTC One X (aka Edge aka Endeavor) would be named the device of the show. Recent reports show that the greater web agrees. Social media number cruncher Anltyk has been tracking the MWC buzz on Twitter and found that HTC was the most talked about brand last week, overtaking the larger Samsung.

In the last week we learned about HTC’s new naming structure, which includes the One X, One S, One V and One XL. We don’t know what the letters stand for yet, but we have speculated that X is xtreme performance, S is slim, V is value, and XL is the xtra-large display for a tablet.

We also discovered the full HTC One X specs, got another glimpse at Sense UI 4.0, and heard rumors of a streaming Beats music service and possible PlayStation certification.

HTC recently experienced some slowdown last quarter, but they announced a new group within the company called HTC Studio that reports directly to CEO Peter Chou. This team will be tasked with developing “key products” that will help HTC regain their edge.

Overall, it looks like HTC is back on the right path to growth. I think the idea of fewer models will help HTC regain their focus and make sure that each product gets their best effort. HTC still has a strong following among the hardcore nerds (see our Android Bowl results), and I think many customers that left for Samsung would return if HTC produces a compelling device.

HTC’s press event takes place this Sunday, and we will be on hand to see if they can deliver. Do you think HTC will live up to the hype we all created?

Via: GigaOm

Source: Anly.tk

Taylor is the founder of Android and Me. He resides in Dallas and carries the Samsung Galaxy S 4 and HTC One as his daily devices. Ask him a question on Twitter or Google+ and he is likely to respond. | Ethics statement

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