In order to combat the company’s recent financial downturn, HTC has announced a new group within the company that will report directly to CEO Peter Chou and will be tasked with developing “key products” for the company. Dubbed “Studio,” the new team will be made up of HTC’s most talented engineers and designers in order to get HTC back in front of the competition and “regain the edge in products.”
It’s unclear if HTC Studio is already operational, but this news does confirm all the recent stories we’ve reported about HTC focusing more on hero phones in 2012.
HTC will also be introducing new products that feature a variety of components sourced from multiple companies in order to give HTC as much flexibility as possible to compete. In the past, HTC has only used chips from Qualcomm to power its Android phones, a strategy which hurt HTC last year as competitors turned to NVIDIA’s Tegra 2 chip to power their high-end devices.
We want to make sure that we do have multiple sources for a single component. So we have, I think, a very good range of suppliers to choose from on CPU, for example.Winston YungHTC
The HTC phones expected to make their debut at Mobile World Congress in just a few weeks will certainly be better than last year’s models, but we’re looking forward to see what HTC’s Studio can dream up later this year. Do you think HTC Studio will be able to turn things around for HTC?