Feb 07 AT 11:03 AM Nick Gray 25 Comments

HTC Studio unveiled, tasked to help the company regain its edge

htc-studio-630

In order to combat the company’s recent financial downturn, HTC has announced a new group within the company that will report directly to CEO Peter Chou and will be tasked with developing “key products” for the company. Dubbed “Studio,” the new team will be made up of HTC’s most talented engineers and designers in order to get HTC back in front of the competition and “regain the edge in products.”

It’s unclear if HTC Studio is already operational, but this news does confirm all the recent stories we’ve reported about HTC focusing more on hero phones in 2012.

HTC will also be introducing new products that feature a variety of components sourced from multiple companies in order to give HTC as much flexibility as possible to compete. In the past, HTC has only used chips from Qualcomm to power its Android phones, a strategy which hurt HTC last year as competitors turned to NVIDIA’s Tegra 2 chip to power their high-end devices.

We want to make sure that we do have multiple sources for a single component. So we have, I think, a very good range of suppliers to choose from on CPU, for example.Winston YungHTC

The HTC phones expected to make their debut at Mobile World Congress in just a few weeks will certainly be better than last year’s models, but we’re looking forward to see what HTC’s Studio can dream up later this year. Do you think HTC Studio will be able to turn things around for HTC?

Source: The Unwired View

Nick is a tech enthusiast who has a soft spot for HTC and its devices. He started HTCsource.com (the first HTC blog) back in 2007 and later joined the Android and Me family in the summer of 2010.

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  • greig

    htc is still the best. I will buy nothing else. the quality is outstanding, now letss do some quadcore phones

    • Jeff Pan

      If they get the battery life sorted out and develop a watered down version of Sense for ICS, they have a pretty good chance !

      • THE STIG

        You can not move forward without understanding your mistakes of the past. HTC has not been shy of admitting they didn’t make the best choices, as a consumer I appreciate this. If they’re not honest with themselves, they won’t be honest with us. They’re already making two nights changes that will help. 1. Using different manufacturers for their cpus. 2. Making less devices and more hero ones. They need one more change. 3. Make a vanilla android phone for each carrier.
        If they add that last one. I am confident HTC will regain it’s top spot.

  • greeny42

    When HTC turns it on, they can be a dangerously good company. I’m excited to see what they come up with.

    • http://mihai.discuta-liber.com/ tmihai20

      This is a bold move, it appears they have understood what it takes to be on top again. Let’s just hope they don’t come out with ideas that are too radical and that the consumers would reject. Quad-core smartphones are not a must, yet. They need to squeeze every bit of power from dual-core. I have a good vibe about this :)

  • spazby

    Good luck htc…

  • Jake Gall

    HTC needs to overhaul sense and make it look like a unique UI, not the same old s$#@ as always, samething with thier designs.

    • chris

      Samesung phones look the same. As with every iPhone to date….

  • McLovin

    I’m a big fan of HTC. I’ve had 2 phones (G1,G2) and 1 tablet (HTC Evo View 4G) from them. They have the best tech support of anyone I’ve ever had to deal with, much better than Dell or Acer and even Apple.

  • E

    they are good been with HTC since the wing on Tmo and HTC+android just took it to an even higher level, out of all the custom UI’s sense is still my favorite to date don’t get me wrong moto sammy and LG anit far behind.. but is time we see more innovation thats y i dont let go of my EVO just yet other wise ill switch to sammy

  • Clyde Price

    For the longest time I’ve been a iphone user. I woke up and got out of that mix and AT&T altogether. Went to verizon, bought about 5 different phones before I stuck to the HTC. Now for me it seems like HTC or Bust. I even wanted their Flyer tablet, they stopped selling it at most places. I love my rezound. HTC could break a couple of their mold like thick devices, but other than that I think they make GREAT devices.

  • yankeesusa

    I have only owned an htc phone since the htc touch that ran windows mobile. I love htc and htc sense. I’m glad they are continuing to improve. Looking forward to see what they do, especially since the current htc sense doesn’t mix well with ics.

  • cola

    Owned the HTC Droid Incredible for 18 months, and had a really hard time giving it up after such a long time. I was tempted to get the Rezound but I ultimately decided on the Motorola Droid Razr. My next upgrade, I’ll definitely go back to HTC.

    • Jake Gall

      I went from an incredible to the rezound, so far damn good investment, its like a pimped out incredible.

  • Wilson Wong

    It is one thing about getting the edge over the competition, chief of which is the customer service centre repairing brand new phones. Besides buying the phone with good features, getting the phone to work well in the first place and recover the reputation if the phone do break down is paramount.

    I personally have no problems with HTC but I am starting to hear a lot of negative vibes about HTC phone quality from friends. One got a Samsung Note even after I talked to her about HTC and the other got very angry with customer service; his phone did not work even after sending it in for repair.

    HTC must understand the phone has become an essential part of a lot of people’s lives (fortunately I can live without connections) and so any breakdown is tantamount to a big negative for the next purchase.

    This is where HTC is lacking in Singapore. The customer recovery needs work and a lot of it!

    • masterpfa

      Customer service is King, something we fail to realise until we need it. I have had to return my phone for repair before and spent weeks at a time without a replacement phone. (I have since purchased other phones so that is no longer a problem, they are also no longer HTC phones)

      Dare I say it here, but I envy the customer service my GF gets with her iPhone, on several occasions over the last 4 years all she had had to do was to ensure her phone had been backed up before taking it along to her local Apple store to have the whole unit replaced, no questions asked.

  • jamal adam

    I am all for HTC doing well.

  • Paul Atreides

    Love the build quality but I’m ready to divorce Sense. Ready for a completely new Sense and not this nuisance…

    • masterpfa

      Sense for years has been the premier manufacturers UI, time to regain that mantle, but will need a complete redesign IMO (don’t mask ICS enhance it with new flavours (the UK spelling))

  • Snowman

    So……the Supreme is still not this year’s flagship?

  • Daevos

    Don’t call it a comeback! Don’t call it a comeback!!

  • WlfHart

    Bring out the big guns!

  • masterpfa

    Not quite clear what The Studio is to me. A development arm or something?

    Separately from my reply @Daevos PMSL

  • Hall Lo

    That’s something we can look forward to!

  • Shawn Clark

    HTC!!! HTC!!! HTC!!!