This has been one of the smoothest acquisitions we have seen in the life of Android. In less than 4 months since its announcement, Sony has completed the full acquisition of the Ericsson mobile devision. This costed the Japanese manufacturer €1.05 billion, but good ol’ Sony is now in full charge of its mobile division.
Even before this transaction was finalized, though, things had already started to change. We have seen the latest Xperia devices being unveiled without the Ericsson branding (like the Sony Xperia Ion and the Xperia S). But we feel like Sony’s plans are not fully portrayed by these devices.
Sony can turn the tables around, and make things much better for its future. And we would assume that Sony has a plan – they did not spend €1.05 billion on a hunch. Sony Ericsson hasn’t been making the best profits, but we should start seeing some strategy changes soon.
Seamless Connectivity with Sony Products
According to Sony, this is the main reason for said acquisition. The company wants smartphones to be part of the connected home that they have been creating for years. As of now, they have done a great job with their other products: computers, televisions, Blu-ray players, game consoles and other devices have the ability to communicate with one another, taking us closer to the “smart home.”
This is something we can see the smartphone being integrated into – better communications with other Sony products and services. Many Sony TVs can now be turned on automatically when a Playstation 3 or Blu-ray player is in use, and the console can be controlled via a keyboard and mouse.
It would be great if a portable device could be added into the equation. Imagine if there was an option that allowed you to do the same with your smartphone. Simply select the DLNA (or any form of wireless communication) option when walking into the living roon, and boom – the TV turns on and starts playing the movie.
Maybe being able to access your Playstation 3 while on the go will also be featured in the future, much like the PSP devices have been able to do for a long time. The possibilities are endless, but such features are what we should start seeing in Sony smartphones. The connected home is the future, after all.
Sony is one of the most successful competitors in the video game industry. Its consoles have created a great consumer loyalty since the release of the Playstation 1. It continues to hang with the best of them with consoles like the Playstation 3 and the PS Vita.
There have been recent rumors of Sony moving to Vita OS in the future, but this is not expected to happen for a long time. And we hope it never happens, because it has great potential to be successful in the Android world.
Gaming is something very important in the mobile ecosystem, and Sony can apply some of its talent to coming smartphones. We have already seen a gaming device being released, the Sony Ericsson Xperia Play (image to the right). This phone is great, and the controller pad definitely makes for a better experience. The games and specs left much to be desired, though.
With Sony in charge, we should be seeing many improvements in the Xperia gaming strategy. Better gaming smartphones and tablets, an improved Playstation Certified experience and console quality games could really turn things around in the Android ecosystem.
Will we see super phones with access to games with PS Vita quality and resolution? We will have to wait and see. It is highly likely Sony will make some strong moves within mobile gaming, though.
Design and Performance
Sony Ericsson devices have not been the best, but they improved greatly last year. Sony Mobile Communications could take great advantage of the company’s resources and talent. As already mentioned, Sony is no small kid on the playground. Many of its products are highly desired by the population, and their name has a great reputation for solid manufacturing.
Sony Ericsson’s design already fits in with Sony’s style, and we probably won’t see that changing too much. We may see Xperia devices with much better specs, though. If the new smartphones are going to be powerful gaming devices, the specs will have to be much more impressive.
Quad-core processors and gadgets with 2 GB of RAM are just around the corner. We might, or might not be seeing Sony taking a leap in this movement. Sony might have some hiccups with the transition, but we could expect them to stay on top of the game from then on.
Sony has great potential and talent. We have seen it in their other products, and hope to see better smartphones being added to its line – but this is only the beginning. There is much more that could be done. The Japanese manufacturer could make use of its talent to add great cameras, better sound, better displays and all of the above mentioned improvements.
But Android enthusiasts care about even more – for some, a super phone is immediately discarded after learning that it has a locked bootloader (Sony Ericsson has been great about open bootloaders). It is also a big “no no” if a manufacturer is known for not keeping its devices updated in a timely fashion.
There are many things that Sony could do to make its customers very happy – some being relatively simple to accomplish. So let’s see how Big Sony plays things out. We hope that it goes well. Competition is a great factor for the mobile evolution, and we hate to see manufacturers fail.
But let us know what you think. Do you think Sony will do well with the acquisition? If so, what do you see coming in the near future?