Mar 07 AT 10:42 AM Anthony Domanico 21 Comments

Google to further streamline its Gaming platform in 2012

google-play-rubix

With the surprise unveiling and immediate release of Google Play yesterday, the folks at Google are clearly thinking along the lines of platform unification. The Play moniker is used on both the Android and web store experience, and was a means of showing that Google offers these services to more than just Android users. Anyone can rent movies or purchase music from the Play store and consume that content from any PC, Mac, or Android device.

Still largely missing from the Google Play rebranding is a truly unified gaming platform, and Google continues to have 3 separate gaming platforms in use. At the Game Developers Conference in San Francisco yesterday, Google Product Manager Punit Soni stated that Google will soon remedy this with a Google Games platform to be unveiled prior to the end of the year.

By next year, we will not be here talking about Google+ Games, Chrome Web Store games, Games for Native Client and Android games, we will be talking about Google games.Punit SoniGoogle

This move will make Google’s platform easier for developers to navigate, and will likely centerĀ aroundĀ the cross-platform HTML5 and Native Client technologies. Soni also indicated that they were planning on making Google Games truly social, offering Hangouts for video communication, mobile games, and better distribution and discoverability for games.

Regardless of how you feel about the new Google Play moniker, it’s certainly refreshing to see Google make such a strong push towards unification across platforms. This move will further increase Google’s ability to compete with the likes of Facebook and Apple.

We will bring you more news about Google’s unified gaming strategy as more information comes out of Mountain View. Who’s excited for Google Games?

Source: VentureBeat

Anthony loves all things technology, from hardware to apps and games. You can connect with him via Google+ or Twitter by clicking one of the fancy doo-dads above.

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