Mar 27 AT 8:43 AM Taylor Wimberly 44 Comments

Warning: Google IO 2012 about to sell out [Update: Sold out]

google-io-2012

Registration for Google’s annual developer conference opens today, and we expect it to sell out within the hour. The 2009 event sold out in 90 days. The 2010 event sold out in 10 days. Last year’s event sold out in 59 minutes.

At approximately 7:00 AM PT, users can attempt to register for Google IO 2012 using their Google+ account. Payments will be accepted through Google Wallet, so make sure your account is already setup to save time.

This year the conference was extended one day and moved to June 27-29th. We expect Google to share the first details about the next version of Android, codenamed Jelly Bean, and learn more about the next version of Google TV.

Google raised the general attendee fee from $450 to $900, so make sure you really want to go if you plan to sign up. Pretty much all of the keynotes and sessions will be available on YouTube, so you won’t be missing out on much of the information that gets released. Google is also hosting free viewing parties around the globe.

The main benefits to actually being there in person are the networking with your peers and the free devices that Google gives away every year. Last year they gave away a Galaxy Tab 10.1, Sony Xperia Play, and a Chromebook. This year we think they will give away the rumored Nexus tablet.

If you plan to attend, please let us know. I’ll be heading back to the Moscone Center for my fourth year in a row and I’d love to meet up with whoever will be in San Francisco.

Bonus video: Check out the screams of 5,000 nerds when Google gave away the Galaxy Tab 10.1 at last year’s show.

Update: It appears tickets are gone in record time – under 30 minutes. Academic tickets are now sold out and General Attendee tickets are unavailable.

Consider yourself lucky if you got a ticket.

Update 2: Google’s terms and conditions state, “Tickets may only be used by original purchaser. Tickets may not be resold. The resale of a ticket will render the ticket null and void without any responsibility to Google.” That hasn’t stopped people from placing them on eBay, where one has already been sold for $2,000.

Source: Google IO

Taylor is the founder of Android and Me. He resides in Dallas and carries the Samsung Galaxy S 4 and HTC One as his daily devices. Ask him a question on Twitter or Google+ and he is likely to respond. | Ethics statement

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  • Good_Ole_Pinocchio

    from 450 to 900 . . . meaning if you’re not a DEV or a Tech Blog…. we don’t really want you there.

    • Nate B.

      Yea, its a crazy price. $450 was much better.

    • Jack Thakar

      But Google I/O is a developer conference, so, therefore, Google doesn’t really want you there if you’re not a developer. Plus, it’s still much cheaper than WWDC, which is $1600.

      • http://www.focuszonedevelopment.com Homncruse

        I *am* a developer and $900 is still steep, especially once you include travel and accommodations. I did the napkin math last week, and it’d be approximately $1700 for me to go — and I live in Washington State, so airfare is relatively cheap to California.

        I’d REALLY love to go, but I just can’t justify a $1700 weekend.

    • Baller

      Some of that at least you’ll get back in swag. Last year you got a galaxy tab and a chromebook I think.

  • Nate B.

    I’m no tech blogger but love staying updated & reading about this stuff when it comes to the mobile world. I want to go for the visual ex. Its not just for developers & mobile tech bloggers is it? I’m willing to pay.

  • droidMan

    ticket sold out in less than 1 min. I have 3 different browsers hitting the page from 6:58 – 7:01am.. and it said no ticket available..

    Come on.. in less than a min..

    • bruce080

      Yeah I’m trying too and I’m getting the same thing

    • hydrangea

      Yep. Same here. :(

      • Xiao G. Wu

        Same thing here. Sold out in less than a minute is truly unbelievable and unfair.

        • droidMan

          just keep refreshing and refreshing.. finally, I got a ticket. Yahoo!!!

    • Jack Thakar

      I think they were either metering them, or they hadn’t yet made the tickets available. I got that error a couple of times, but on the third of fourth try I got in.

  • Eric K

    No dice.. was on RIGHT at 7PDT to register, no tickets. Maybe they should stop giving away gadgets so that people that want to go for actual conference can get in.

    • Joel

      Wow, jeez sold out already? You make a good point though; at this point they no longer have to give out devices to attract people to the event, it brings alot of unappreciative seat fillers.

  • Howard H.

    See you at I/O 2012!

  • disappointed

    Ditto, several devs here were also all ready to go at 10:00 EST (7:00 PDT) but never got anything other than the rotating icon and a note saying no tickets were available. Starting to think we would have had a better chance if Google to have opened up registration on a randon date with a message on Twitter.

    Oh well, lets’s seee how long it takes for tickets to become available on e-bay.

    • http://androidandme.com Taylor Wimberly

      From the official T&Cs: “Tickets may only be used by original purchaser. Tickets may not be resold. The resale of a ticket will render the ticket null and void without any responsibility to Google.”

  • MoSDeeb

    Another Google I/O that I will be watching at work when possible to sneak a peek.

    I have wanted to attend the prior events, but was never quick enough to buy the tickets :(

  • bobby digital

    keep trying! it took me 18 minutes and two browsers but i finally got a ticket!

  • DonLokiMan

    I kept trying, I finally got my ticket at 15 minutes after the hour.

  • spazby

    they need to make this for a bigger attendance…

    • Joel

      They will. This is the 2nd year in a row they sold out in under 1 hour, even with a DOUBLED PRICE. They’ll increase capacity if theyre smart….which they are.

      • delinear

        Depends what their aim is. It’s probably not a money making exercise, and it’s not about information sharing (a real world convention is less efficient for information sharing than their various web channels). That leaves PR exercise, in which case a smaller venue works great because the news is always full of “Tickets sell out in minutes!” stories – the same way some manufacturers ship smaller quantities of their product at launch because the “OMG IT SOLD OUT ALREADY!!” buzz creates massive excitement and drives even bigger sales for the follow up batch.

        Having said that, they could probably double the venue size and still sell out in minutes, but it’s a balancing act, you don’t want it to take hours or days to sell out and you definitely don’t want to be left with spare tickets.

        • Joel

          Excellent points. I agree that the point of Google I/O may not have been about money making in the past, but with results like these I cant see them not capitalizing in some way.

          What I mean to say is, after this year, id be highly surprised if the ticket prices drop back to $450.

  • amosque57

    After A whole lot of searching i was finally able to get a ticket
    but maybe its because i was trying to get a academic one but either way im excited ive waited a whole year for this and im glad im getting the opportunity to go

  • droidMan

    I got mine too after 10 mins.. I have kept trying on 2 different machines.. See you @google IO..

  • Robert Schmid

    They should just hold a lottery. This is wasting time and money for no good reason.

    • droidMan

      to be honest, I did feel like a lottery this time.. Last year was very different.. once you got a token, you were all set.

      Just hope that they would give out more toys this year to pay for my ticket, air + hotel. (over 2K) Last year, I made my $$ back by selling the galaxy tab, 4g hotspot, chromebook, etc..

  • bruce080

    Officially sold out :(

  • disappointed
    • disappointed

      And it sold in a couple of minutes for $2000

      • droidMan

        this year, Google does not allow you to resell the ticket.. I thought that Google needs to approve any ticket exchange…

  • Sean

    They should of at least let the I/O Last Call winners register before the landrush.

  • Dylan

    “first come, first served” ……sure, whatever you say google.

  • pikahatonjon

    actually the tickets are actually “resellable” the tickets are unrefundable, however if you sell it to someone else, you can just email their support and you can ask them to transfer the ticket to someone else “to go in your place” it says that in their FAQ

  • Nathan D.

    why the price is so high it was fine at $450, what made them raise it so high?

  • http://facebook.com/jestertx2001 Jesse Moreno

    Hey Taylor I won’t be attending the event but I will be in San Francisco if you want to grab a bite and just be all around tech geeky. Bn)

  • http://www.jimtravis.com jimtravis

    I hit the registration link at exactly 7am as well, and kept trying again when I received the no ticket message until the link was deactivated when all general tickets were sold out app 28 minutes later. After about 5 minutes, starting trying from an Android tablet in addition to my laptop. I was disappointed since I was all signed in, and started the process as soon as the link became live. I did not care how long I had to wait while the system searched since I thought I would get a ticket since the process was advertised as first-come, first-serve, not a random luck situation. I wanted to purchase the ticket as a birthday gift to myself for a milestone birthday, but at least many of the sessions will be streamed.

    Since Google has many top notch computer engineers, I trust they could implement a better, fairer system in future years that would ensure first come, first serve actually was first come, first serve vs. a random luck / server overload situation. As a previous poster mentioned, maybe a lottery from advanced email submissions would be an alternative that would at least avoid wasting a half hour, and planning your day around a link becoming active.

  • http://www.focuszonedevelopment.com Homncruse

    I believe the Sicilian said it best: INCONCEIVABLE!

  • Dylan Andersen

    They need to stop with the giveaways and just move this to Moscone North and South and out of Moscone West, where the event is obviously too big for its own housing. Last year’s disgusting wait to get into the keynotes, along with mad rushes to every talk and session, including lines out the door and overall lack of seating is really disappointing.

    If they move the event to Moscone South and North, and stop giving away devices – they could hold a lot more people and not attract so many newcomers.

    But, they seem to say they know what they’re doing. I just think that Moscone West is the worst possible place for the event. North & South is a way better idea. Oh well.

  • lxgeorge

    The title of this with the update made me laugh haha

  • Anjie

    That was the most retarded sale in the world, had 3 computers running with over 20 tabs, none got through D:<

  • Jeremiah Akin

    I’m going. Anyone else from Austin get a ticket?

  1. from 450 to 900 . . . meaning if you’re not a DEV or a Tech Blog…. we don’t really want you there.

    • Yea, its a crazy price. $450 was much better.

    • But Google I/O is a developer conference, so, therefore, Google doesn’t really want you there if you’re not a developer. Plus, it’s still much cheaper than WWDC, which is $1600.

      • I *am* a developer and $900 is still steep, especially once you include travel and accommodations. I did the napkin math last week, and it’d be approximately $1700 for me to go — and I live in Washington State, so airfare is relatively cheap to California.

        I’d REALLY love to go, but I just can’t justify a $1700 weekend.

    • Some of that at least you’ll get back in swag. Last year you got a galaxy tab and a chromebook I think.

  2. I’m no tech blogger but love staying updated & reading about this stuff when it comes to the mobile world. I want to go for the visual ex. Its not just for developers & mobile tech bloggers is it? I’m willing to pay.

  3. droidManGuest 3 years ago

    ticket sold out in less than 1 min. I have 3 different browsers hitting the page from 6:58 – 7:01am.. and it said no ticket available..

    Come on.. in less than a min..

  4. Eric KGuest 3 years ago

    No dice.. was on RIGHT at 7PDT to register, no tickets. Maybe they should stop giving away gadgets so that people that want to go for actual conference can get in.

    • Wow, jeez sold out already? You make a good point though; at this point they no longer have to give out devices to attract people to the event, it brings alot of unappreciative seat fillers.

  5. Howard H.Guest 3 years ago

    See you at I/O 2012!

  6. disappointedGuest 3 years ago

    Ditto, several devs here were also all ready to go at 10:00 EST (7:00 PDT) but never got anything other than the rotating icon and a note saying no tickets were available. Starting to think we would have had a better chance if Google to have opened up registration on a randon date with a message on Twitter.

    Oh well, lets’s seee how long it takes for tickets to become available on e-bay.

    • From the official T&Cs: “Tickets may only be used by original purchaser. Tickets may not be resold. The resale of a ticket will render the ticket null and void without any responsibility to Google.”

  7. Another Google I/O that I will be watching at work when possible to sneak a peek.

    I have wanted to attend the prior events, but was never quick enough to buy the tickets :(

  8. bobby digitalGuest 3 years ago

    keep trying! it took me 18 minutes and two browsers but i finally got a ticket!

  9. DonLokiManGuest 3 years ago

    I kept trying, I finally got my ticket at 15 minutes after the hour.

  10. they need to make this for a bigger attendance…

    • They will. This is the 2nd year in a row they sold out in under 1 hour, even with a DOUBLED PRICE. They’ll increase capacity if theyre smart….which they are.

      • Depends what their aim is. It’s probably not a money making exercise, and it’s not about information sharing (a real world convention is less efficient for information sharing than their various web channels). That leaves PR exercise, in which case a smaller venue works great because the news is always full of “Tickets sell out in minutes!” stories – the same way some manufacturers ship smaller quantities of their product at launch because the “OMG IT SOLD OUT ALREADY!!” buzz creates massive excitement and drives even bigger sales for the follow up batch.

        Having said that, they could probably double the venue size and still sell out in minutes, but it’s a balancing act, you don’t want it to take hours or days to sell out and you definitely don’t want to be left with spare tickets.

        • Excellent points. I agree that the point of Google I/O may not have been about money making in the past, but with results like these I cant see them not capitalizing in some way.

          What I mean to say is, after this year, id be highly surprised if the ticket prices drop back to $450.

  11. After A whole lot of searching i was finally able to get a ticket
    but maybe its because i was trying to get a academic one but either way im excited ive waited a whole year for this and im glad im getting the opportunity to go

  12. droidManGuest 3 years ago

    I got mine too after 10 mins.. I have kept trying on 2 different machines.. See you @google IO..

  13. Robert SchmidGuest 3 years ago

    They should just hold a lottery. This is wasting time and money for no good reason.

    • droidManGuest 3 years ago

      to be honest, I did feel like a lottery this time.. Last year was very different.. once you got a token, you were all set.

      Just hope that they would give out more toys this year to pay for my ticket, air + hotel. (over 2K) Last year, I made my $$ back by selling the galaxy tab, 4g hotspot, chromebook, etc..

  14. Officially sold out :(

  15. SeanGuest 3 years ago

    They should of at least let the I/O Last Call winners register before the landrush.

  16. “first come, first served” ……sure, whatever you say google.

  17. actually the tickets are actually “resellable” the tickets are unrefundable, however if you sell it to someone else, you can just email their support and you can ask them to transfer the ticket to someone else “to go in your place” it says that in their FAQ

  18. why the price is so high it was fine at $450, what made them raise it so high?

  19. Hey Taylor I won’t be attending the event but I will be in San Francisco if you want to grab a bite and just be all around tech geeky. Bn)

  20. I hit the registration link at exactly 7am as well, and kept trying again when I received the no ticket message until the link was deactivated when all general tickets were sold out app 28 minutes later. After about 5 minutes, starting trying from an Android tablet in addition to my laptop. I was disappointed since I was all signed in, and started the process as soon as the link became live. I did not care how long I had to wait while the system searched since I thought I would get a ticket since the process was advertised as first-come, first-serve, not a random luck situation. I wanted to purchase the ticket as a birthday gift to myself for a milestone birthday, but at least many of the sessions will be streamed.

    Since Google has many top notch computer engineers, I trust they could implement a better, fairer system in future years that would ensure first come, first serve actually was first come, first serve vs. a random luck / server overload situation. As a previous poster mentioned, maybe a lottery from advanced email submissions would be an alternative that would at least avoid wasting a half hour, and planning your day around a link becoming active.

  21. I believe the Sicilian said it best: INCONCEIVABLE!

  22. Dylan AndersenGuest 3 years ago

    They need to stop with the giveaways and just move this to Moscone North and South and out of Moscone West, where the event is obviously too big for its own housing. Last year’s disgusting wait to get into the keynotes, along with mad rushes to every talk and session, including lines out the door and overall lack of seating is really disappointing.

    If they move the event to Moscone South and North, and stop giving away devices – they could hold a lot more people and not attract so many newcomers.

    But, they seem to say they know what they’re doing. I just think that Moscone West is the worst possible place for the event. North & South is a way better idea. Oh well.

  23. The title of this with the update made me laugh haha

  24. AnjieGuest 3 years ago

    That was the most retarded sale in the world, had 3 computers running with over 20 tabs, none got through D:<

  25. I’m going. Anyone else from Austin get a ticket?