Amazon changed the tablet market with its Kindle Fire. Around 5-6 million units were sold just during the 4th quarter of 2011, quickly propelling Amazon to the #2 spot in tablet sales, behind Apple’s iPad. According to recent rumors, Amazon plans to continue its success by adding at least two more devices to its line-up. One would be a 7-inch follow-up to the Fire, while the other one would have a 10-inch form-factor.
Despite the fact that Amazon CEO Jeff Bezos used to have a strong opinion about not needing a tablet, Amazon’s foray into tablets has been nothing short of extremely successful as Amazon sees demand drop for its e-ink products.
We have also been hearing of a possible 8.9″ device, though according to the sources this was replaced by the upcoming 10-inch version. Sales are doing great, and Amazon is expecting many users to follow the lead. But, will they?
The Kindle Fire’s success was mainly due to its revolutionary price, as the tablet itself doesn’t quite meet our expectations. A $200 tablet was simply outrageous in the time of its release. We are now hearing about a possible Asus Nexus tablet going for $200, and the ASUS MeMo 370T going for $250. Both mentioned tablets have a Tegra 3 processor, along with a full Android 4.0 OS instead of Kindle’s customary UI.
Unless the user genuinely prefers the Amazon UI, why would anyone pick a Kindle Fire over a Tegra 3 tablet at a similar price? Granted, we know nothing about the upcoming Amazon tablets and even less about their prices, but Amazon really needs to throw a curve ball in order to compete with upcoming affordable Tegra 3 products. Amazon is known for selling hardware at a loss in order to get software and media purchases down the road, but how much lower can they go?
With the Kindle Fire, Amazon has hooked people into both its hardware and its ecosystem. Mainstream consumers don’t really know their Kindle Fire runs Android, and will likely go with the same look and feel device when it comes time to upgrade. This is regardless of what similarly-priced alternatives are out there at the time.
Regardless, we will have to wait and see what happens over the course of the year. In the meantime, a little speculation couldn’t hurt. Do you guys plan on getting one of the upcoming Tegra 3 tablets, or would you rather get an upcoming Amazon tablet? Does price influence your decision? Sound off in the comments.