Yesterday we learned that T-Mobile was ready to makeover their image with a new $200 million campaign that would “set the record straight” on who has the fastest 4G phones. We saw a teaser video of Carly putting on a leather suit, and today the full TV spot was posted online.
Peter DeLuca, T-Mobile SVP, brand, advertising and communications, authored a blog post to explain the new “Alter Ego” series of ads. Peter said, “The ad is a metaphor for what T-Mobile is all about — challenging the status quo and taking bold steps in the marketplace as a challenger brand. The makeover from the girl-next-door to an edgier, more tech-savvy and spirited Carly is synonymous with the evolution of the T-Mobile brand as we continue to push the envelope with device and service innovation to deliver amazing 4G experiences at an affordable price.”
Both the new video and blog post invite the audience to visit t-mobile.com/testdrive to check out their competitive 4G experience first-hand.
Unfortunately, the site is not live yet and just loads a blank page. We reached out to find when the page would be up and a T-Mobile representative responded, “The test drive site will go live later today in line with the ad, which airs tonight on national television.”
Check out the full ad below and be on the lookout for the Test Drive site to go live soon.