TV ads were scored on a scale of 0-950, which represents scoring on creative attributes such as relevance, persuasion, watchability, information, attention, and more. Samsung earned an Ace Score of 686, which topped two of the Super Bowl’s most popular ads from Doritos and M&M’s. It was also well ahead of Apple’s best ad, which scored a 618.
“Q1 is arguably the most important quarter for advertising, as the Super Bowl, Oscars, and awards season in general drives the advertising agenda,” said Peter Daboll, CEO of Ace Metrix. “It will be very interesting to watch how Samsung’s continually impressive ads affect the company’s marketshare vis-Ã -vis competitors like Apple, which, this quarter, did not come close to measuring up to Samsung’s advertising prowess. Samsung’s top-ranked ad was particularly brilliant because it conveyed innovation and information without a narrator.”
Samsung has already shipped 5 million units, with plans to hit 10 million by the end of the year, so this device is easily the best selling “phablet” to hit the market. The Galaxy Note is currently exclusive to AT&T in the United States, but rumors have suggested it could launch on Verizon and Sprint as the Galaxy Journal.
In case you haven’t been watching TV or paying attention ads, check out Samsung’s winning video below and let us know what you think. Do you like the style of the video and the attention given to the product, without a narrator?