Starting this summer Verizon plans to eliminate the $30 unlimited data plan that it still offers to subscribers who were grandfathered into it, when tiered data plans were rolled out last year. The news comes from Verizon Communications CFO Fran Shammo who said that as these 3G unlimited data plan customers migrate to 4G LTE devices, they will be forced to adopt the company’s new data-share plan that is expected by mid-summer.
“LTE is our anchor point for data share, so as you come through an upgrade cycle and you upgrade in the future, you will have to go onto the data share plan, moving away from the unlimited world,” Shammo said. “A lot of our 3G base is on unlimited. When they migrate off 3G they will have to go to data share. That is beneficial to us.”
Verizon goes on to say the new data-share plan will allow subscribers to connect more devices. Shammo said, “If I can add as many devices as I want, that is more efficient from a family perspective and a small business perspective.”
Some say that you should be scared of Verizon’s shared data plans, but I’m not so sure that I share that opinion yet. I might be alone in this thinking, but I don’t mind tiers and paying for the data that I consume. Of course I wish that there were cheaper tiers and data overages cost less, but I don’t have a problem with the basic concept of shared data buckets for multiple devices.
If you are a Verizon customers, I’m curious to know what you think. Will the end of unlimited data plans encourage you to switch to a carrier like Sprint that offers truly unlimited data?