Right now, most AT&T customers are opting for the Samsung Galaxy S III over the HTC One X, but that could soon change. According to reports from AT&T sales reps and an image from an internal AT&T email, the price of the HTC One X will be reduced by $100 on July 29th. The new $99.99 price point will put the HTC One X in direct price competition with the Motorola Atrix HD, Sony XPERIA Ion, Samsung Galaxy S II, and even the iPhone 4, which launched more than two years ago.
HTC and AT&T have not disclosed why the price of the HTC one X is being cut in half only a few months after its retail debut, but we do know that Samsung’s Galaxy S III has had unprecedented success and we’re sure HTC is feeling the pressure. The Samsung Galaxy S III is technically a better device than the HTC One X, but would you purchase HTC’s flagship Android phone if AT&T does drop the price to $99.99?
Update: AT&T has reduced the price of the HTC One X to $99.99 a few days early. Enjoy!