In an attempt to keep Google+’s photography features robust and up to par with the competition, Google has announced that they have acquired the photo-centric company behind the 2011 iPad app of the year, Snapseed: Nik Software.
The partnership between Facebook and Instagram is deadly to the competition. A one-two punch that, for right now, can’t be blocked. Facebook is the biggest social network in the world, and Instagram is the best at what they do: serving up filtered snapshots wherever users want them, including their own independently operated network. How could a company like Google, with Google+, begin to compete with the titans of industry?
Step one is to offer compelling features over the competition, which they’ve already done. High-resolution uploads, first-party photo editing and easy to apply filters already exist on Google+. Step two is to present those features in a beautiful, elegant, intuitive way. That’s where the acquisition of Nik Software comes in.
Nik Software is home to all sorts of photo editing programs. But they’re best known for Snapseed. Snapseed is a multitouch based photo editing suite for the iPad, iPhone, Mac and Windows with a gorgeous interface users have fallen in love with. In its first year in business, Snapseed was able to add 9 million users at $4.99 each. No official app exists, but Snapseed was first demoed for Android back at CES of this year during Nvidia’s press event. It seems the ASUS MeMo 370T wasn’t the only thing Google had their eye on during the conference. The Snapseed Android app was never released, and now we might have the reason why.
According to The Verge, the developers at Nik Software who were working on Snapseed will be relocated to Google’s headquarters in Mountain View where they’ll be working directly on integrating Snapseed-like features into Google+. Where Facebook has pledged to leave Instagram as a separate company, it looks like Google will be taking the unified approach. This would definitely level the playing field for Google+’s photo editing capabilities features wise, now they just need the users.
We’ll be looking forward to how Nik Software helps shape Google and Google+ for the better in the coming months.