Apple may have won their court case, but Samsung is as determined as ever to win in the court of public opinion.
Their latest ad which started appearing in newspapers today literally pits the iPhone 5 and the Galaxy S III head to head with a specs list illustrating the S IIIs dominance. Now Samsung stacks the deck in their favor with a bevy of software features tacked on at the end, but even if you scrap those additions the S III can claim a pretty decisive hardware victory.
Screen size (4.8″ vs. 4″), battery life (11.4 hours v. 8 hours talk time), and RAM (2GB v. 1GB) are probably the biggest differentiators. NFC and a removable battery are features that would be shaken off by ardent Apple fans, but when is having fewer features really something to crow about? Oh and well played to Samsung on “totally different plug,” that made me chuckle.
There’s no doubt that the iPhone 5 will sell like crazy through the holidays, but the Galaxy S III has stamped out it’s place in the market already by unseating the 4S as the top device in the U.S. and will surely continue to sell well and the Galaxy Note II will arrive in the coming months to bolster Samsung’s lineup.
I’m going to assume that most if not all here would agree with Samsung’s side of things, but do you think their decision to continue advertising directly at the iPhone is the right move?