Nov 13 AT 3:17 PM Taylor Wimberly 42 Comments

Verizon begins pre-loading the Amazon App Suite, but could it replace Google Play?


Verizon recently announced they were closing their ecosystem store, and it appears they wasted no time in finding a new partner. Today Amazon is reporting that their new Amazon App Suit for Android will be pre-loaded on new Verizon devices, starting with the recently announced Droid DNA.

The new service will provide users with access to Amazon’s full selection of physical products and its ecosystem of over 22 million books and songs. It will also highlight other Android apps from Amazon’s App Store. Amazon videos are mysteriously missing, but they could be added at a later date.

Features of the Amazon App Suite include:

  • All the Content:  Customers get instant access to over 22 million books and songs.
  • “Buy Once, Enjoy Everywhere:” With apps available on the largest number of devices and platforms, Amazon makes it easy for customers to access their content anytime, anywhere, from virtually any device or platform they choose.  Customers can read and sync their Kindle books across iPad, iPhone, PC, Mac, Android phones and tablets, BlackBerry, Windows Phones and in their web browsers with Kindle Cloud Reader.  AmazonMP3s are available on iPhone, iPad, Android phones and tablets, Sonos and web browsers with Cloud Player.  No other company offers customers this level of flexibility with their content.
  • Seamless shopping: Instant access to Earth’s biggest selection with millions of physical products available to search or browse with the integrated mobile shopping experience, plus all of the benefits of shopping on Amazon, including personalized recommendations, customer reviews, one-click ordering, Prime free Two-Day shipping on over 15 million items, and more.
  • World Class Customer Service: When a customer shops on Amazon, they know they’re getting Amazon’s world-class customer service. Amazon’s customer service just scored 89 on the ForeSee customer satisfaction score–the highest ever attained by a retailer, the highest rating on the 2012 American Consumer Satisfaction Index, and the 2012 J.D. Power Customer Service Champion Award.  Customers have been shopping onAmazon for over 15 years, and they continue to do so because of the unparalleled end-to-end customer experience.

No one likes pre-loaded apps, but carriers make decent earnings when they preload crap on the home screen of new Android devices. Verizon couldn’t make it work with their own store, so they partnered with Amazon to make some extra cash. It appears that all of Verizon’s devices will still have access to Google Play, but this could be a sign that Verizon is exploring other options.

Amazon’s app selection can’t compete with Google’s, but Amazon does have a superior content offering. Both ecosystems are rapidly growing, so it will be interesting to see if any other companies rely on Amazon as their ecosystem partner and pass on Google.

Could you picture a world where Verizon stops including Google Play on new Android devices?

Taylor is the founder of Android and Me. He resides in Dallas and carries the Samsung Galaxy S 4 and HTC One as his daily devices. Ask him a question on Twitter or Google+ and he is likely to respond. | Ethics statement

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  • renyo

    Can Verizon do that?! Not including Google Play is like cutting off your arms n legs!

    • Taylor Wimberly

      Amazon has done quite well with no Google Play access on their mobile devices.

      • BigCiX

        If u want second best apps.

      • Good_Ole_Pinocchio

        If you want apps that Devs update weeks after the play store…sure.

      • pilot1

        yeah, because people just install cyangen..

  • Chris Brown

    If they did that I would just root my phone and sideload the Play store and not worry about it, but would not leave Verizon because they have they most widespread 4g lte network and will only improve with time

    • krazytrixxxsta

      You don’t need to root your phone to use the sideload feature.

    • Wesley

      I could care less about LTE, especially on a closed CDMA network. If I can’t get the phone and the software I want, then they would never get my business. In time, the GSM carriers will have big enough LTE networks too. I’m patient lol.

      • Richard Yarrell

        Verizon is overrated and overpriced. Devices with globs of disabling bloatware infested application. Pitiful Lte battery life and suspect signal/reception. Verizon is a farce.

        • squiddy20

          “Devices with globs of disabling bloatware infested application.” Which, as I’ve said repeatedly, can all be disabled on any Android device running 4.0 or above through the Applications menu, without root. How sad that you don’t understand/know this.
          “Verizon is a farce.” Do you know what a farce even is? I think the 110 million or so customers that use Verizon’s network every day would have to disagree. Idiot.

        • Steam

          Awwww, is the retard salty beause he can’t afford Verizon, even in his fantasy world?
          Retard, bloatware has been pretty much a non-issue since ICS, as Squiddy pointed out. Of course, you’re too stupid to know this because you know precisely nothing about Android, and just spend your time spam-fucking the blogosphere with your lies and fantasies.
          Now be a good retard and go roll in your scat while laughing and applauding your imaginary devices, which you can’t seem to help but doing.
          You talk about lonely people and dark basements. The rest of us don’t scream for attention like you do. The rest of us don’t project our issues onto one another like you do. Your father really screwed you up when he rammed you, donkey-punched you, and shit and pissed all over you while calling you a useless bum, didn’t he?
          I could go on and on, but I don’t want to bore the person who has to read this to you, because God knows, you’re too fuckiing stupid to read it yourself.

        • Tony

          That kind of delusional mindset is alright if you can ignore the fact that Verizons network is bigger, better, faster, and stronger than any other carrier in the U.S.

          A device is only as good as the network it is on, which is why I will stick with Verizon.

  • alexanderharri3

    Amazon can suck up background battery and still has application fails that need a re-install to fix due to background authentication of apps….and it doesn’t backup/restore well either….

    No Google Play = That will not be my next phone.

  • killrgummibear

    i doubt it will replace the play store. they sometimes forget to update apps. i’ve seen a couple apps i have bought with them that are out dated when i check google play to see the latest version.

    plus another thing…it might be a bit off subject though. they still don’t even do video streaming to android. google play already has it. i’d like it if amazon gave me access to my prime instant videos and movie rentals.

    i also gotta say they do music right though. they give you the option to download the song or access it from the cloud. although sometimes they’re not up to date on music either and the way they organize the music app is a mess.

  • cb2000a

    Having used both I would prefer Google Play. It’s usually cheaper and updates apps better. I left big red over a year ago and have never regretted it.

  • LowLevelNinja

    No GApps, no deal.

  • dtokar

    This would mean no Chrome, no GMail, no Google Talk and most importantly no Google Maps. I think this would be a really hard sell and a big mistake for the big red.

    • Javier f Rodriguez

      The no google maps kind of helps the case for Verizon excluding the google play store… They would like nothing more than for us to use their navigator app for a monthly fee

  • DroidSamurai

    >> Could you picture a world where Verizon stops including Google Play on new Android devices?

    Can I picture it? Give Verizon enough money, they would snap anything on your Android device, including your toilet seat. It’s a question of when, not if.

    • dtokar

      It’s not a question of adding something, but rather removing. Sure, they would ship your phone with extra apps for $$ from a sponsor, but removing Google Play from the device is a different story. It would means the Google services would be unavailable to that device — that is a lot less likely to happen.

    • DroidSamurai

      BTW, Google itself is not going to escape from the blame game here. If it really cares about its own OS, it can pay Verizon (and other carriers) to stay away from messing up the UX.

      On an unrelated note, Google likes to blame a lot of things to the carriers, but sometimes things just don’t add up. When it was questioned about why the Nexus 4 doesn’t have LTE, it blames on the current state of LTE infrastructure, which contributes to a whole lot of problems, particularly battery lives. So, one would think that the Nexus 4′s battery performance would be great. But then I read this from Anandtech today:

      Check out that web browsing battery life test result. After all the talk on how a dual radio set up would affect battery life, all Google could come up with is something that lasts even shorter than the S3 on Verizon’s LTE. Let’s don’t even compare it to the One X on AT&T’s LTE network, or the iPhone 5.

      • Wesley

        Why the heck would Google put LTE in the Nexus 4 just for AT&T’s small LTE network? Even if they had, you still couldn’t have used it on Verizon or Sprint so why do people on those CDMA networks even care if it has LTE or not? They would have still had to change carriers if they wanted to own and use the Nexus 4. How do people not get that?

  • jamal adam

    Verizon wants every last penny they can get. It’s getting ridiculous. I could see a world in which Verizon Android smartphones shipped with just the Amazon App Store. With the way they do things, it’s very plausible.

  • Mike S

    I’m pretty sure the Play store is somewhere on there, its just not a blatant obvious. I kind of like the Amazon app store on there especially if they will allow me to watch their tv shows and movies. I’m a PRIME member so I take advantage of this .

    • Mike S

      Never mind. I guess I should have watch the damn video before I put my 2cents in. No movies or video. My bad!

  • fugmulch

    Amazon app store has little to no business or enterprise applications, it’s fine if all you want to do is watch movies, read books and play games. Anything else and it’s content is horrendous.

  • Ardrid

    Very interesting play, particularly on Amazon’s part. Looks like they’re getting aggressive at pushing their fork in the Android ecosystem.

  • golfpedaler

    Seems a bit “appleish” to control content…what happened to being “open”


    Google play can’t be replaced… Especially on a feature phone.

    That being said, I hope this is a successful venture for Verizon and Amazon as hopefully it will lead to an Amazon Video streaming app that runs on all android devices.


      Sorry, I meant flagship phone, not feature phone.

  • dreamdoggy22

    All I see is more bloat!! More crap running in the background eating up precious resources. Please, use the Amazon store rather than Play…..really!! Fingers crossed the DNA gets root sooner rather than later!

  • John Walker

    This was done on the LG Intuition too

  • Jeremy

    Yur an idiot if you think verizon can replace google play.. No google play means no google services which means no support… Making it like the amazon kindle fire which never got googles blessings because of the same thing… Verizon isnt that stupid…

    • kazahani

      Thing is, the Kindle Fire did very well. I’m sure VZW and Amazon would both be happy with a repeat of that success.

  • Jeremy

    Yeah but then they wouldn’t be android devices.. Just a version of knock offs.. Thats like taking a nike sign off of a nike shoe and replacing it with a lesser brand because it pays… Its just not nike with the branding.. For that yu get amazong to give yu kindle phones if there is a such thing.. Trust me it wont happen

  • jerrbomb

    Oops forgot to log in

  • Tony

    This kind of alarmist thing is what keeps me away from places other than AC.

    I know it isn’t being presented as a ‘thing’. However when the public of the Android community gets a hold of this, rumors tend to rocket and flourish like fire.

    This isn’t fact, nor has it even been hinted at. Verizon is greedy but they won’t chop the legs off of their #1 selling product.

  • CaptainDoug

    Won’t happen.

  • mario_1603


  • kookeetree

    Why try to replace Google Play. I think the Google Play is just fine.

  • darkgreen

    that would be bad