Nov 13 AT 3:17 PM Taylor Wimberly 42 Comments

Verizon begins pre-loading the Amazon App Suite, but could it replace Google Play?


Verizon recently announced they were closing their ecosystem store, and it appears they wasted no time in finding a new partner. Today Amazon is reporting that their new Amazon App Suit for Android will be pre-loaded on new Verizon devices, starting with the recently announced Droid DNA.

The new service will provide users with access to Amazon’s full selection of physical products and its ecosystem of over 22 million books and songs. It will also highlight other Android apps from Amazon’s App Store. Amazon videos are mysteriously missing, but they could be added at a later date.

Features of the Amazon App Suite include:

  • All the Content:  Customers get instant access to over 22 million books and songs.
  • “Buy Once, Enjoy Everywhere:” With apps available on the largest number of devices and platforms, Amazon makes it easy for customers to access their content anytime, anywhere, from virtually any device or platform they choose.  Customers can read and sync their Kindle books across iPad, iPhone, PC, Mac, Android phones and tablets, BlackBerry, Windows Phones and in their web browsers with Kindle Cloud Reader.  AmazonMP3s are available on iPhone, iPad, Android phones and tablets, Sonos and web browsers with Cloud Player.  No other company offers customers this level of flexibility with their content.
  • Seamless shopping: Instant access to Earth’s biggest selection with millions of physical products available to search or browse with the integrated mobile shopping experience, plus all of the benefits of shopping on Amazon, including personalized recommendations, customer reviews, one-click ordering, Prime free Two-Day shipping on over 15 million items, and more.
  • World Class Customer Service: When a customer shops on Amazon, they know they’re getting Amazon’s world-class customer service. Amazon’s customer service just scored 89 on the ForeSee customer satisfaction score–the highest ever attained by a retailer, the highest rating on the 2012 American Consumer Satisfaction Index, and the 2012 J.D. Power Customer Service Champion Award.  Customers have been shopping onAmazon for over 15 years, and they continue to do so because of the unparalleled end-to-end customer experience.

No one likes pre-loaded apps, but carriers make decent earnings when they preload crap on the home screen of new Android devices. Verizon couldn’t make it work with their own store, so they partnered with Amazon to make some extra cash. It appears that all of Verizon’s devices will still have access to Google Play, but this could be a sign that Verizon is exploring other options.

Amazon’s app selection can’t compete with Google’s, but Amazon does have a superior content offering. Both ecosystems are rapidly growing, so it will be interesting to see if any other companies rely on Amazon as their ecosystem partner and pass on Google.

Could you picture a world where Verizon stops including Google Play on new Android devices?

Taylor is the founder of Android and Me. He resides in Dallas and carries the Samsung Galaxy S 4 and HTC One as his daily devices. Ask him a question on Twitter or Google+ and he is likely to respond. | Ethics statement

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