Nike has revealed today that, despite its status as the most popular operating system in the world, they have no plans to develop an Android app compatible with the fitness tracking gadget Fuelband. Apparently, there’s no room to develop for Android when you’re stuck in Apple’s pocket.
According to the statement released by Nike today in response to a tweet from the company Twitter, Nike wants to focus on the web and iOS:
To deliver the best experience for all Nike+ FuelBand users, we are focusing on the FuelBand experience across iOS and nikeplus.com, where you can sync your activity, set new goals, and connect with friends. At this time, we are not working on an Android version of the mobile app.Nike PRNike
Focusing on a select few platforms in order to create the best product possible is understandable. But Nike is not just abandoning a huge part of the market; they’re blowing it wide open for competitors. There’s a good chance this poor decision is going to haunt them later on.
To those of you who have been using a Fuelband and waiting for an Android app (since Nike did promise one at launch), it looks like it may be time to move on.