Today T-Mobile announced several bold moves in an attempt to become America’s “Un-carrier.” As expected, they are ending contracts and device subsidies, offering simple unlimited plans, rolling out their new 4G LTE network, and offering the iPhone 5.
“These bold moves serve notice that T-Mobile is canceling its membership in the out-of-touch wireless club,” said John Legere, president and CEO of T-Mobile USA, Inc. “This is an industry filled with ridiculously confusing contracts, limits on how much data you can use or when you can upgrade, and monthly bills that make little sense. As America’s Un-carrier, we are changing all of that and bringing common sense to wireless.”
We are huge fans of pre-paid wireless plans and unlocked devices, and I have a lot more to say on this topic, but we wanted to bring you the highlights of today’s announcements first.
- Simple Choice: A break from wireless industry norms, the Simple Choice plan eliminates restrictive annual service contracts and seeks to take the pain and confusion out of the wireless experience, by moving to one simple rate plan with unlimited text, talk and web — allowing customers to upgrade their devices anytime they want.
- 4G LTE Network: T-Mobile launched its state-of-the art 4G LTE network in seven major metropolitan areas, including: Baltimore, Houston, Kansas City, Las Vegas, Phoenix, San Jose, and Washington, D.C. The 4G LTE network will be delivering breakneck speeds to 100 million Americans by mid-year and 200 million by the end of 2013.
- New Lineup of 4G LTE Devices: T-Mobile announced today that it will have several 4G LTE capable devices, including the upcoming availability of iPhone 5, as well as the Samsung Galaxy S 4, BlackBerry Z10, T-Mobile Sonic 2.0 Mobile HotSpot LTE, Samsung Galaxy Note II and HTC One.
- “T-Mobile un-leash” Ad Campaign: T-Mobile tomorrow will kick off a new nationwide advertising campaign that plays off the “Western” film genre.
Check out T-Mobile’s new ad below and let us know what you think. Do you like the attitude of America’s Un-carrier?