The Wall Street Journal reports that Amazon is work on two smartphones, one of which features a holographic display. Sources familiar with the matter say, “Using retina-tracking technology, images on the smartphone would seem to float above the screen like a hologram and appear three-dimensional at all angles.” The concept sounds pretty awesome, but don’t get too excited because the same report says the devices “could be shelved because of performance, financial or other concerns.”
This latest report is just another blip in the endless stream of rumors that Amazon is working on a smartphone. We first reported back in 2011 that Amazon had an entire family of Android devices in the works, and The Verge reported that Jeff Bezos would unveil their first smartphone at an event last September. All the leaks and rumors suggest that Amazon is working on several smartphone projects, but we have no idea when they will be announced.
I’m an Amazon Prime customer and I make most my online purchases through their store, but I’m not sold on the idea of an Amazon smartphone quite yet. We assume that Amazon’s first smartphone will be powered by a forked version of Android, but it will likely lack assess to Google’s mobile apps. If I were to switch to an Amazon smartphone, there would have to be some pretty compelling content and services that Google does not offer.
What features would Amazon need to include in their first smartphone in order to make you consider a switch?