Jun 18 AT 2:56 PM Dima Aryeh 25 Comments

Reps rank HTC One no. 3 in sales

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Talking to in-store reps can reveal a lot about what customers want. It may not be the most scientific approach when computing device sales, but it clearly illustrates what the consumers are buying and asking about. R.W. Baird’s William Power talked to reps of each of the four major US carriers to find out what phones were selling the best, and the results aren’t too surprising.

The two top selling phones for all four carriers were the Apple iPhone and the Samsung Galaxy S 4. We didn’t expect anything different, and we’re sure you didn’t either. However, the device that came in third place was a pleasant surprise. At AT&T, T-Mobile and Sprint, it was often mentioned that the HTC One is their third best selling device.

With a recent history of diminished profits and failed products, it’s great to see HTC succeeding. Their newest device is a game changer with the UltraPixel camera and BoomSound front-facing speakers. But making an amazing product doesn’t always help; there’s more to the equation. Their advertising, though still spotty, is getting better. Their ad campaigns are pushy, borderline insulting and have people talking.

Since the HTC One is not available on Verizon, it seems that the RAZR models have been the alternatives to the Galaxy S 4 and iPhone. Fortunately, the HTC One will be coming to Verizon sometime this summer, so HTC might win third place on Verizon, too.

This doesn’t say much about actual sales, because many sales are online. It also doesn’t account for business sales. But in the end, it’s a good way of seeing what the customers want and have been purchasing. What do you think of these results?

Dima Aryeh is a Russian obsessed with all things tech. He does photography, is an avid phone modder (who uses an AT&T Galaxy Note II), a heavy gamer (both PC and 360), and an aspiring home mechanic. He is also an avid fan of music, especially power metal.

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  • http://www.technogasms.com Sean Riley

    And the chants of “We’re #3! We’re #3!” can be heard echoing up and down the hallways of HTC.

    • CTown

      True, but HTC if the One is third that means that lots of people can see that HTC makes great devices. Perhaps if they work on a better supply chain and improve on the few places the GS4 beats the One than HTC can aim for first place next time around!

      • R.S

        Just because it’s third doesn’t mean it’s a close third. After all, what other top phones are there?

        Now obviously they don’t have the advertising budget Samsung has (they didn’t get to where they are just by luck) but other than the original HTC One commercial talking about BlinkFeed, I don’t think I’ve seen any other commercials for it.

        I have however seen several S4 commercials showcasing the S4′s features.

        • Lauren

          I thought that too, & when I bought my HTC ONE last Friday, I was told by the AT&T sales team members that the only reason they think that the Samsung Galaxy S4 is doing better in sales (slightly), was because of just that reason! Samsung has been advertising the S4 constantly & people were eagerly waiting for its release in April. HTC on the other hand did not advertise so there wasn’t nearly as much hype about this phone. Now, since I bought mine, I do see a lot more commercials for this HTC ONE & it’s definitely gaining some of the hype that it deserves & should’ve been getting from the jump, just as the S4 did. I had the S2 Skyrocket prior this & I enjoyed that phone, & prior to that I had the HTC Inspire, & before that, the 1st Galaxy….so I do love both companies & their products. I think a lot has to be said for getting 3rd place with barely any advertising & now that they are investing in a larger advertising budget, who knows where this phone will go….or just HTC in general from now on!

    • uzunoff

      I think it would be more like: one is three! One is three!

    • Hom0ncruse

      final nail in the coffin for HTC

      • Pete

        Idiot.

    • Jon Garrett

      I got mine today and I must say that I’m not that impressed. its only been a few hours but so far the only thing it has going for it over my wife’s S4 is the better low light photo quality. other than that the S4 is way ahead of this phone.

      I don’t give a crap about “build quality” which is often over used and misrepresented.

      I would trade it right now for a 32gb S4.

      • Joel

        Careful, people like you and I who actually say the s4 is alot more fun and interesting will get shunned in a heartbeat for talk like that. Listen what u need to do is turn the phone off and spend all your time looking at and caressing the metal…only then will u see the superiority that everyone talks about.

        • clocinnorcal

          LOL. Well said. There is definitely an underdog thing going on with HTC and the ever-so-holy aluminum chassis. While I think the speakers on front are kinda cool as well, I never listen to music from my phone’s speaker so it seems like another meh kind of feature. The S4 does have some interesting software that comes with it, but it’s the extra sensors I find most appealing! I have been hoping that Android phones in general would start packing more sensors in the hardware.

      • Rich p

        Yeah right, this a similar line that the samsung shills and paid students use to try and promote gs4 over the htc one. You are a lying troll

      • JD

        The S4 looks almost exactly like the S3, and still has the same crappy plastic body. Build quality may not be important to everyone, but when you’re buying such an expensive device, a premium feel is nice. The design and quality of the One is incredible – more impressive than any other phone I’ve seen. The S4 is a good phone of course, but most of what they added since last year are various gimmicky software features that most people won’t bother to use.

  • hurracayne

    I really like that phone. Saving up my pennies to get one for T-Mobile

  • Rick

    Maybe it is number three because when you enter an AT&T store (I went to three and experienced the same thing) the in-store reps immediately begin selling you an S4 even when you specifically ask about the HTC One and tell them that you are a build quality buyer. I felt pressured not to buy the HTC not by them saying anything negative about it, but rather hard selling the S4. It was the same method at each store.

    • Lauren

      I think that might have been because of the promo they had for the S4. If you bought the S4 for $99.99 (by trading in your phone for $100), you could walk away with not only the phone, but for $300 total, the Galaxy tablet as well. They did have a promo for the HTC ONE also, but it was $200 for the phone, & the Beats By Dre speaker pill. Maybe, I’m thinking, the sales team makes more $ when they sell the higher priced promo…??? I don’t know, but it’s just my guess! :-$

  • http://www.jaxidian.org/update/ jaxidian

    I had a co-worker who took his son to a Sprint store to buy an HTC One. The sales rep there nearly convinced him out of buying it because “It’s operating system degrades over a long period of time. You want a Galaxy S 4 instead!”

    I bet they get more commission on the GS4 and that’s a big reason why.

    #JustSayin’

    • Rick

      I wondered the same thing as well.

    • townay

      Here in Taiwan, they get commissions for selling samsung phones.
      My friend works as salesperson in a telco here and they will try to talk you out of buying any other phones other than the samsung galaxies they have there.

      They tried to do pull that stunt on me but I insisted on the One instead. They finally gave me a “fine-whatever” look at my face. Seriously when your own countrymen refuses to recommend their own country made products but instead promotes the rival’s products, you really start to question their loyalty in general :p

  • MyMilan

    Those that own a HTC One are not surprised that it’s a great seller. I’m just surprised that it’s not number 2 instead of the S4. The HTC One is such a much better product and I’m sure the fact that the low supply for them in the beginning and the fact that most phone stores PUSH the S4 are two reasons why the HTC One did not take the number 2 spot. This phone amazes me more and more everyday. It’s my first HTC phone and I love it so much more than any other phone I’ve ever owned (including samsung). I’m looking forward to many more great products from them in the future.

  • loco98

    Being a iPhone user since it’s inception, I am quite pleased with the change. IPhone are like Harley Davidson motorcyles, not the best built but nastagic to the phone world. HTC One is a well built device and worthy of accolades.

  • Pravas

    I’m all about the looks along with specs. So this phone is definitely on my top list.

  • Spg

    You go into stores saying, “Hi, I’m a build quality buyer!”
    Really?? After hearing that, the reps should have forced you to buy a flip phone.

  • donger

    Go HTC!

  • Lauren

    When I bought my HTC ONE last Friday, I was told by the AT&T sales team members that the only reason they think the Samsung Galaxy S4 is doing better in sales (slightly), was because of just that reason…no advertising or teases leaked, etc. Samsung has been advertising the S4 constantly & people were eagerly waiting for its release in April. HTC on the other hand did not advertise so there wasn’t nearly as much hype about this phone when it was released. Personally, I didn’t know much about it until I started my research on AT&T’s website. Once I saw their latest releases, that’s when I really found out about the HTC ONE. Now, since I bought mine, I do see a lot more commercials for this HTC ONE & it’s definitely gaining some of the hype that it deserves & should’ve been getting from the jump, just as the S4 did. I had the S2 Skyrocket prior this & I enjoyed that phone, & prior to that I had the HTC Inspire, & before that, the 1st Galaxy….so I do love both companies & their products. I think a lot has to be said for getting 3rd place with barely any advertising & now that they are investing in a larger advertising budget, who knows where this phone will go….or just HTC in general from now on!

  • Art

    I am a Sales Mgr for a wireless retailer and understand the business as a whole in the US. Marketing is a big thing and Samsung is definitely in step with theirs. The GS4 has been in the media print and TV pretty heavy leading up to and after launch of the phone with leaks and commercials.

    I get all kinds of questions from my Sale Rep and customers alike about what is the best phone . There is no one answer to that question. I always respond with ” what are you using it for other than calling and what phone do you have now? Basically qualifying questions used to determined what the expection is for a phone. Now, if you ask me what I think personally it will tell a customer my own personal choice off of my needs.

    The HTC One to me both personally and professionally is the better of the two phone between the GS4. The GS4 tends to lag when moving around and through programs and apps. Even being clocked at 1.9 GHZ it still has issues with lag, whereas the One is smooth in smooth when transiting through apps. That is because the 600 Snap dragonis better optimize. Bottom line here is people are always going to like what they like no matter what we tell the. Factors like what their friends have, what is seen to be cutting edge technology, marketing campaigns, and so on. Me and my staff do not play that game and actually, try and understand the need rather than the wants of the customer. If you want our professional advice on a wireless device you first to answers a few question and no ” what is the coolest phone” is not an answer we will take. Once we have our answers then we will recommend the best product for you.