Jun 25 AT 12:27 PM Nick Gray 16 Comments

Peter Chou eyes HTC resurgence: Give us some time and we will stage a comeback


Whether you like the HTC One or not, you have to agree that the phone has had a successful launch. It’s currently available on three of the largest service providers here in the US, with a Verizon launch pegged for sometime this summer. In the past 18 months, HTC has seen its stock price tumble nearly 80 percent as sales and profits decreased and competitors like Samsung stole HTC’s dominant market share in the Android space.

During HTC’s annual shareholder meetings, CEO Peter Chou committed to growing HTC’s market share and reclaiming the company’s position as a global smartphone leader. Heavy research and development efforts mark 2013 as a¬†watershed year for HTC. The company is currently planning a new¬†global marketing strategy in hopes of regaining its crown.

We managed to maintain a 4-percent global smartphone market share last year and we are determined to do our best to expand the percentage to 10 to 15 percent in the future. Give us some time and we will stage a comeback. We will redouble our efforts this year to further enhance our brand recognition and loyalty around the world.Peter ChouHTC

It’s unclear how long it will take for HTC to grow its market share to 15 percent, but it is clear that HTC will continue its push to develop more products like the HTC One. Do you think Peter Chou is being too ambitious by expecting to double or even triple HTC’s current market share?

Source: Focus Taiwan

Nick is a tech enthusiast who has a soft spot for HTC and its devices. He started HTCsource.com (the first HTC blog) back in 2007 and later joined the Android and Me family in the summer of 2010.

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  • Bill Nye

    It’s possible, but they have a ways to go to earn that loyalty back. My brand new HTC One is still on Android 4.1.2…

    • MyMilan

      Not for long. 4.2 has been announced for the dev edition and even if the carriers make it hard to release it for the other versions, other devs will be able to.

  • renyo

    Absolutely not! I think they will stage a comeback… And HTC One is simply a step in the right direction…

  • MyMilan

    I’m new to HTC but I can tell you first hand that EVERY single thing that they’ve done for me as a customer has been top notch. I am a much happier HTC customer than I ever was as a nokia, LG or samsung customer. I’m sure others feel the same way as s4 sales are falling. I think has learned from their mistakes and all HTC needs is a little time and they will be one of the best smartphone companies around. My One is the first smartphone that I’ve had where I didn’t still wish I had a iPhone. That is not only good for HTC, but that is good for android in general.

    • Nreeldeep

      Everyone’s sales are forecast to fall. Htc One sales forecast is to plunge in July. That’s not great news since the One only sold 1.5 million in its first full month of existence.

  • http://www.infotainmentempire.com pekosROB

    Then sell your Butterfly S on Verizon already! I don’t care if it’s DNA2 or One+, JUST DO IT PETE!

  • Hom0ncruse

    final nail in the coffin for HTC

  • R.S

    “Give us some time and we’ll stage a comeback.”

    Take all the time you want, just don’t expect me to hold my breath while I wait.

    • scubabum

      HTC must focus on improving the HTC One, which is a great phone, and build new models on top of that platform. Learn from Samsung with its Galaxy line of products.
      Don’t get sidetracked into making specialized phones (3 loosing models with Facebook) which no one wants.

      “Give us some time and we will stage a comeback”?
      Time is of the essence here!!! Do it right or else.

      • Paul

        Samsung’s doing the same thing with specialized phone. They have that Galaxy S4 active and then the Galaxy S4 Mini with big camera on it and then a camera that runs Android (Camera-Phone and Phone-Camera), etc. But what HTC really needs to do is build phones that stand apart from everyone else’s. Copying Apple’s model of no removable battery and no microsd storage? Samsung and LG have moved away from a qwerty android phone but my wife and 2 different clients of mine only want a phone with a QWERTY phone (Wife is stuck on a Captivate Glide with an old Tegra 2 while my 2 clients sided with the Blackberry Q10). Look at how popular the Note/Note 2 was, not just the screen size but the Stylus. They were ‘unique’ and it attracted attention, showed customers something they could do that others couldn’t. I for one welcome QWERTY keyboards, maybe a stylus option also, maybe additional sensors or something else unique, an oldie but goody or something never thought of before, but something hardware wise that makes you different.

  • sdpinsens

    Give us 4.2.2. and we will wait for you…

  • Raptor

    Sure HTC will, since it concentrates on thinness not battery life

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  • Noel

    As a matter of fact the come back is underway…they have a product in the HTC ONE, which is a statement device for the new direction HTC is heading. They will have to be very aggressive with marketing, make devices with specs that go toe to toe with Samsung, with that i mean the missing specs..bigger replaceable batteries and SD card slots. It is time to make a dual boot pure stock Android and Sense device Or a Stock Android device with onscreen keys..that is if they are not the chosen Nexus OEM.

    Also visiting my local Tmobile store i realized a disparity on how devices are displayed…Samsung GS4 is prominently displayed on a section by itself meanwhile the HTC ONE is bundled with the rest of the devices…if you didn’t know of the HTC One you won’t even know it is such a power device. I see why Sammy is making all those sales…probably the sales guys also recommend the GS4 more to customers. It would be nice to see a shelf with all the top devices in one place..so as to give the customer something to compare.

  • Rajko

    The only smartphones I have ever owned have been HTC ones, I’ve always loved them. However, I’m really irritated with the launch of the HTC One on Verizon and don’t know whether I will wait it out for that or move on at this point.

  • donger

    I believe in HTC.