The NVIDIA Shield is a unique device; it’s NVIDIA’s first attempt at an honest to goodness Android gaming tablet. Complete with a foldable design, 5-inch 720p display, complete console controls and the ability to play both Android and PC games, the Shield certainly packs a lot of features. But the $349 price tag has always seemed a bit steep to consumers, and they didn’t stay silent about it. The public made sure NVIDIA knew they would be more likely to buy a Shield if it was priced lower. NVIDIA listened and lowered the price to $299 just one week before the device’s release date.
But was NVIDIA’s only motivation consumer backlash? That’s definitely part of it, but NVIDIA wouldn’t have lowered the price of the Shield if it was selling well. The company admits pre-sales, which started May 17, have been “very limited,” but attribute this to its decision to hold off on heavily marketing the Shield until NVIDIA knew it could produce and deliver the device. NVIDIA has stated that it will not release the product internationally until it has nailed down a price point and sales model in the U.S.
While a reduction in price is often enough to convince consumers to pull out their wallets, our gut tells us this product will flop. NVIDIA is targeting a niche market where competition is already fierce.
What are your thoughts on NVIDIA lowering the price of the Shield? Is the price decrease enough to spur you to purchase one?