In a new ad campaign, AT&T is now claiming that it has the nation’s “most reliable 4G LTE network” alongside the prior claim of having the fastest LTE network. AT&T says industry comparisons showed that the company has the fastest LTE network as well as the “highest success rate for delivering mobile content across nationwide 4G LTE networks.” Unfortunately, AT&T didn’t actually show any of these supposed comparisons.
What we do know is that AT&T now provides LTE coverage in 328 markets. The carrier claims this translates to over 225 million people. But it’s hard to pin down a solid number when it comes to the LTE networks and how they perform, so saying that you have the most reliable network is a pretty big statement to make. Especially when your biggest competitor has now finished its LTE rollout across 500 markets and is traditionally known for being the most reliable carrier. Just throwing that out there.
This statement should be integrated into AT&T’s new ad campaigns, and you can find the first implementation of it right here.
What do you think of this claim? For that matter, what do you think of AT&T’s LTE network in general?Show Press Release
And several recent independent tests have validated the great performance of AT&T’s network in other areas:
PCWorld/TechHive recognized AT&T’s 4G LTE service as having faster average download and upload speeds than any of our competitors in its most recent 20-market speed tests – the second consecutive year that AT&T has ranked first overall. PCWorld/TechHive also ranked AT&T’s as the fastest combination of 3G and 4G services in the 20 cities it tested.***
PC Magazine named AT&T America’s fastest 4G LTE network in its 2013 Fastest Mobile Networks 30-market study – and also swept the top rankings in all six U.S. regions from coast to coast: Northeast, Southeast, North-Central, South-Central, Northwest and Southwest.****
RootMetrics® has awarded AT&T for strongest overall call, text, and data performance in multiple markets from January through June of this year.*****
“More than 225 million people — in cities large and small — now have access to the nation’s fastest and most reliable 4G LTE network, and we want customers to know we’re setting the new standard for wireless performance,” said John Donovan, senior executive vice president for AT&T Technology and Network Operations.
What’s driving AT&T’s superior 4G LTE performance?
AT&T is building its network for speed and performance. Network radio components are placed near the top of the antenna which minimizes power loss. This translates into faster speeds and greater reliability across AT&T’s 4G LTE network. The network also is designed with its core elements distributed across the country, meaning data traffic gets on the Internet faster, which increases mobile data speeds.
Over the past five years, AT&T invested nearly $98 billion into its wireless and wireline networks across the country. Since 2008, AT&T has invested more capital into the U.S. economy than any other public company. In a July 2012 report, the Progressive Policy Institute ranked AT&T No. 1 on its list of U.S. “Investment Heroes.”