Just how much weight one should put behind market share is debatable, but recent numbers from Kantar Worldpanel ComTech certainly make Android look good. According to Kantar Worldpanel, Android now owns a whopping 70.4 percent of the European market, while iOS sits at 17.8 percent.
You can argue web usage, Black Friday shopping numbers and customer satisfaction surveys all you want, but the numbers don’t lie: In Europe, Android is crushing the competition. While iOS struggles to break 20 percent of the market and Windows Phone struggles to break 8 percent, Android is sitting comfortably with nearly three-fourths of the total smartphone market.
As smartphone penetration will sooner than later be reaching its peak in Europe, it’s going to be up to Android manufacturers like Samsung, Sony and HTC to retain customers. Apple excels in this area, but the competition isn’t asleep at the wheel.
The market share story in the US paints a much different picture. Both Android and iOS are sitting at about 50 percent (Android at 52 and iOS at 42), but iOS growth has Android beat. If current growth patterns continue, iOS will take the lead in market share in the US.
No matter how you look at the numbers from across the globe, it’s safe to say that Android and iOS together account for nearly all smartphone usage. Neither smartphone giant will be going anywhere anytime soon.