Jul 10 AT 3:24 PM Nick Gray 14 Comments

HTC to unify Butterfly, One brands – updated HTC One coming later this year

htc-one-review-7

The Verizon HTC One receiving FCC approval is certainly big news, but three new HTC rumors should be considered if you were planning to purchase the HTC One this summer.

No. 1:

A rumor out of Pocket-lint claims that an updated HTC One is scheduled to hit the market later this year. No details regarding specs are given, so it’s unclear how much of an upgrade this new device would be over the current HTC One. It could be another case of an HTC One X+ over the HTC One X. Or, the source may simply be referring to the HTC One Max, which is expected to launch in the next month or two.

No. 2:

The source also claims that the 2014 follow-up to the HTC One is currently being referred to as the HTC M8. While the name doesn’t say much, HTC is using a variety of different code names when working with external sources in an effort to keep rumors and device leaks to a minimum.

No. 3:

Pocket-lint is also reporting that HTC is looking to consolidate the HTC Butterfly and HTC One line of phones. The HTC Butterfly was introduced last fall in Asia and was altered slightly when the phone came to Verizon as the Droid DNA. The rumor suggests that HTC will kill off the HTC Butterfly line and move the polycarbonate-clad device under the HTC One name. With the HTC Butterfly S already announced, the consolidation work is not expected to kick in until early 2014.

How does this affect your purchasing decision, if at all?

Source: Pocket-lint

Nick is a tech enthusiast who has a soft spot for HTC and its devices. He started HTCsource.com (the first HTC blog) back in 2007 and later joined the Android and Me family in the summer of 2010.

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  • redraider133

    Will be interested to see how this works and if Verizon gets another droid variant of the butterfly like last year.

  • http://www.jeffkibuule.com Jeff

    It was weird having two brands that were basically variations of each other in different markets. That splits the potential buzz for a device in 1/2.

  • Vance

    Since they just hired Tony Stark to evangelize their products, it would make sense for them to have something new and shiny to launch this year, even if it’s just a slightly upgraded rendition of an existing model.

  • jerrbomb

    Lol.. Verizon and it’s DROID brand.. But I hope the HTC One that’s headed to it won’t get the DROID branding…

  • Nate B.

    HTC should have killed off everything a long time ago and stuck with the One brand from the day they came up with it. Before then all they have been doing was launching variations of phones.

  • http://www.androidandme.com Nick Sarafolean

    One Butterfly to rule them all.

  • mercado79

    If Verizon launches with an upgraded model, it might make it worth the wait. Do the right thing VZ!

  • jamal adam

    I still don’t get the point of an updated version of the One, I mean the whole reason they have the One brand is to have one flagship every year. Hopefully it’s referring to the One Max otherwise…what was the point of the one (pun intended) device to rule them all.
    I always found it odd that they would have the One and the Butterfly released to different markets in the same quarter when they are basically identical devices, it just didn’t make sense (no pun intended).
    Lets hope they can finally come up with a better brand name than the one.

  • Hom0ncruse

    final nail in the coffin for HTC

  • Varjak

    I too have a soft-spot for HTC devices; but they can never seem to get everything I want together in one device. I really liked the Sprint Evo 4G LTE (at the time, it had top specs); but it was only on Sprint and had very little 4G coverage and now removable SIM (obviously). I liked the construction, screen and card slot. I’d hoped there would be an ‘international’ version.

    Then when rumors started about the One, I was excited; but as nice as it is, I don’t like the new OS overlay and the lack of a card slot. The Chinese version would have been much more attractive. I hope the One successor incorporates those features.

  • Alexander drzfr3shboialex

    HTC better not release any updates HTC one. They said one flagship per year, and we would all greatly benefit from that, I mean my one isn’t even in 4.2.2 yet! I’ll definitely upgrade to the real successor not the updated one to get more money.

  • donger

    One is good.

  • Darren Hollander

    I’ll be sitting on my One X for a bit until some more news comes out. Luckily, I still like that phone a lot. I wish HTC would just give us all the info and a calendar so I could make the best decision!

  • JIM VOBODA

    I just bought my new Verizon HTC ONE from WireFly and received it yesterday. Looking it over I realized it had no SD card slot. That is sort of lame. In reading about the ONE before I decided to order it I assumed it would be similar to my HTC Rezound which has accessible SIM & SD cards. What a disappointment! I’m sending it back tomorrow for a full refund and reinstatement of my previous “no contract” upgradeable status with Verizon. After further reading I think I’ll wait to see the ONE MAX and the NOTE 3. Then I’ll decide which one I want. Any advice and other experience will be welcome.

  1. Will be interested to see how this works and if Verizon gets another droid variant of the butterfly like last year.

  2. It was weird having two brands that were basically variations of each other in different markets. That splits the potential buzz for a device in 1/2.

  3. Since they just hired Tony Stark to evangelize their products, it would make sense for them to have something new and shiny to launch this year, even if it’s just a slightly upgraded rendition of an existing model.

  4. Lol.. Verizon and it’s DROID brand.. But I hope the HTC One that’s headed to it won’t get the DROID branding…

  5. HTC should have killed off everything a long time ago and stuck with the One brand from the day they came up with it. Before then all they have been doing was launching variations of phones.

  6. One Butterfly to rule them all.

  7. If Verizon launches with an upgraded model, it might make it worth the wait. Do the right thing VZ!

  8. I still don’t get the point of an updated version of the One, I mean the whole reason they have the One brand is to have one flagship every year. Hopefully it’s referring to the One Max otherwise…what was the point of the one (pun intended) device to rule them all.
    I always found it odd that they would have the One and the Butterfly released to different markets in the same quarter when they are basically identical devices, it just didn’t make sense (no pun intended).
    Lets hope they can finally come up with a better brand name than the one.

  9. Hom0ncruseGuest 2 years ago

    final nail in the coffin for HTC

  10. VarjakGuest 2 years ago

    I too have a soft-spot for HTC devices; but they can never seem to get everything I want together in one device. I really liked the Sprint Evo 4G LTE (at the time, it had top specs); but it was only on Sprint and had very little 4G coverage and now removable SIM (obviously). I liked the construction, screen and card slot. I’d hoped there would be an ‘international’ version.

    Then when rumors started about the One, I was excited; but as nice as it is, I don’t like the new OS overlay and the lack of a card slot. The Chinese version would have been much more attractive. I hope the One successor incorporates those features.

  11. HTC better not release any updates HTC one. They said one flagship per year, and we would all greatly benefit from that, I mean my one isn’t even in 4.2.2 yet! I’ll definitely upgrade to the real successor not the updated one to get more money.

  12. One is good.

  13. Darren HollanderGuest 2 years ago

    I’ll be sitting on my One X for a bit until some more news comes out. Luckily, I still like that phone a lot. I wish HTC would just give us all the info and a calendar so I could make the best decision!

  14. JIM VOBODAGuest 2 years ago

    I just bought my new Verizon HTC ONE from WireFly and received it yesterday. Looking it over I realized it had no SD card slot. That is sort of lame. In reading about the ONE before I decided to order it I assumed it would be similar to my HTC Rezound which has accessible SIM & SD cards. What a disappointment! I’m sending it back tomorrow for a full refund and reinstatement of my previous “no contract” upgradeable status with Verizon. After further reading I think I’ll wait to see the ONE MAX and the NOTE 3. Then I’ll decide which one I want. Any advice and other experience will be welcome.