Jul 02 AT 7:51 PM Dustin Earley 52 Comments

4 reasons why the Moto X will live up to the hype

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Excitement surrounding Motorola’s upcoming Moto X is reaching a fever pitch. This kind of hype is usually met with disappointment once a phone is actually released, but the Moto X is the real deal. We’ve slowly but surely gathered more and more information on the Moto X over the past few months, and it seems like it’s all coming true. So why do we think the Moto X will live up to the hype? Here’s four good reasons.

1. “The first smartphone that you can design yourself.”

Months ago, we first brought you whispers of a rumor that the Moto X would be totally customizable. From top to bottom, inside and out. Where most phones allow you to customize things like the amount of storage, the Moto X is going to take it to the next level. According to sources with information on the matter, the Moto X will come in as many as 20 different colors, and casing options will include everything from wood and plastic to metal and carbon fiber. We still believe this to be true. And Motorola seems to be confirming it.

In an ad Motorola will be running during the Fourth of July holiday, Motorola mentions that the Moto X will be “the first smartphone that you can design yourself.” If you were merely able to choose between a few different colors and pick 16GB or storage over 32GB, Motorola would not be hitting this customization aspect so hard. We have every reason to believe that with the Moto X, you will be able to create the phone of your dreams. How’s that for living up to the hype?

2. Made in the USA.

Apple is all about their products being “Designed by Apple in California.” But on the back of every iPhone, right next to that it says, “Assembled in China.” Apple houses all of their designers in California, but when it comes to actually making the iPhone, it’s off to a foreign country. This is common practice for all manufacturers, and to be fair, Apple is even trying to back away from it. But Motorola is going to beat Apple to the punch.

Also highlighted in the Fourth of July ad, the Moto X will be designed, engineered and assembled in the USA. This could be absolutely huge for sales. I’d venture to guess most people could care less about where their smartphone is assembled, but they’re going to try to make you. And while they’re at it, Motorola is going to cash in on those who do.

What’s going to matter the most is if the Moto X is still affordable after completely customizing it and building it in the USA.

3. It’s all about the Benjamins.

With the hyper-customization and assembly in the good ole US of A, you’d think the Moto X would cost a ton of money. Right? Not quite. From the very earliest rumors, the Moto X has been slated to be as cheap as $199 without a two-year contract. Yes, without a contract. Google has already subsidized the price of the Nexus 4 down to as low as $299, and that’s with a third-party manufacturer. Dennis Woodside, Motorola’s CEO, said it best:

One of the areas we think is really open for Motorola is building a low-cost, high quality market. Feature phones sell for $30; high-end smartphones cost $650. That gap won’t persist.Dennis WoodsideMotorola

Google has complete control over Motorola now; so much so that Google is in the logo. You can expect Google to do whatever they want. I’ll explain what this means for software in a moment, but for hardware, it means Google can sell things for as cheap as they want in order to drive sales and make money on ads.

The Moto X is expected to launch with a 1.7GHz dual-core MSM8960 Pro, Adreno 320 GPU, 2GB of RAM, 16GB of storage, 720p display resolution, 10MP rear camera and a 2MP front camera.

As for how it’s going to be sold, we’re still hearing through an online store, think Google Play, and through carriers. Which means it will be available everywhere Motorola can make it available. There are still a handful of Droid phones Motorola has to push out before their product portfolio becomes all Google, but the Moto X will show us how they plan to do it from here on out.

Google is placing a huge amount of advertising dollars around the Moto X. Unlike the Nexus 4, people will know it exists. And at around $200 to $350 off-contract, you can expect it to sell like crazy.

4. It’s alive!

How smart is your smartphone? It can sync your bookmarks between Chrome on your desktop and Chrome on your phone, but only after you go through the setup process. Open a few apps, fumble around some menus and press some more buttons. Most of that you have to do every time you want your smartphone to do smart things. With the Moto X, not anymore.

Back in April, we told you how the Moto X will feature “creepy intelligence.” It’s going to know when you want to do things, before you even tell it. And if you do have to tell it, it will always be listening, ready for action. Earlier, we told you the Moto X would launch with a MSM8960pro. But that’s not all. There are actually going to be eight different “cores” making the Moto X a contextually aware information powerhouse.

They break down like this:

  • Four processors cores are dedicated to graphics. By taking this route, you’re going to see Android running smoother than ever before. Paired with stock Android, this thing is going to fly in the graphics department.
  • Two processors cores are dedicated to applications. Let the graphics processors focus on graphics, while two 1.7 GHz processors focus on apps.
  • One processor will be dedicated to language processing. The low-power language chip will focus on audio sensors, noise cancellation and speech recognition. This will allow the Moto X to use an always-on listening mode, but still retain sufficient battery life.
  • One processor will be dedicated to other contextual sensors. During his interview at All Things D11, Dennis Woodside said the Moto X would “anticipate” what you want to do with your phone. Hold it up like you’re going to take a picture, your camera will turn on. That’s what this processor is for.

No one else has a chip configuration like this. It’s exclusive to Motorola and is what will make this phone smarter than any other phone before it. Google has made it clear that Motorola is being given no special treatment, but it’s clear that Google is playing a role in the production of the Moto X. Google makes stock Android, with all the bare essentials. Google is going to make the Moto X will all the little things that they really want in a phone that don’t make it into stock Android for one reason or another. Think of Motorola’s products as getting the moonshot thinking approach. If anything were to kill Nexus, this would be it.

Wrap up

So there you have it. Four reasons why we think the Moto X will live up to the hype. It’s going to be totally customizable, made in the USA and feature never before seen intelligence in a smartphone, all at price that’s almost too good to be true. I know I personally will be buying one. How about you?

Dustin Earley: Tech enthusiast; avid gamer; all around jolly guy.

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