Aug 20 AT 9:00 AM Nick Sarafolean 19 Comments

HTC Zara reveals itself in new leaked image

HTC Zara Leak

The HTC Zara has been the star of several recent leaks and rumors, and today we can add another leak to that list. This one comes from @evleaks. though interestingly enough, he chose to troll one of HTC’s execs by watermarking the picture with the the Twitter handle of Jeff Gordon, the senior global online communications manager at HTC. Anyway, we did get a clear look at the front and back of the HTC Zara.

Judging by the size and look of the Zara, it appears to be a mid-range phone, possibly for HTC’s Desire line-up. The specs suggest that, as well; the phone features a 1.2GHz dual-core Qualcomm MSM8930 processor, 1GB RAM, 4.5-inch qHD display, 8MP camera, 2100mAh battery, 8GB storage, microSD card slot and Android 4.3 with Sense 5.5. On the whole, the device doesn’t seem to fit into the One line.

But what is interesting is the software. It’s launching with Android 4.3, which is mighty quick to launch with, as well as running Sense 5.5. Judging by small numerical change in the name, we’re going to hazard a guess and say that Sense 5.5 is just a minor update over Sense 5. Either way, it’s nice to see HTC getting up-to-speed in terms of keeping software up to date. The tweet also mentioned that the Zara would be arriving in Q4, so we may have to wait a couple months.

What do you think of the Zara?

Source: @evleaks

A nerd at heart, Nick is an average person who has a passion for all things electronic. When not spending his time writing about the latest gadgets, Nick enjoys reading, dabbling in photography, and experimenting with anything and everything coffee. Should you wish to know more about him, you can follow him on Twitter @Zricon15.

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  • chris

    Why are companies still putting out decidedly mid-range phones like this? Yes, the Moto X is debatedly mid-range, but has lots of features to set it apart…
    The 1GB of RAM really sticks out to me as outdated.

    • Derek R-C

      I think for alot of people Mid Range is now good enough for them. There is enough power and ram for them to surf the web, email, notes, etc.

      I was actually looking forward to this phone till I saw the battery life.

      • chris

        yes, but late 2013 Mid Range is the same as late 2012′s high end. Why buy a new phone at all, if it is matched or beaten by last year’s devices?

        • kazahani

          You’re forgetting the no-contract market. There are TONS of people out there who don’t want to sign a contract, and if they’re still using the HTC EVO or a Galaxy S II then this would be awesome for them. Also, I see this coming to prepaid carriers like Virgin Mobile, Straight Talk, and AT&T GoPhone. There is definitely still a market for this type of device.

          • Sofia

            Is it 100% sure that it’ll be coming to Virgin Mobile?

      • Raptor

        Pity this site degraded to pumping salespeople totally screwed it. Or may be u r a total dumbo? Anyway, both are bad for kind of gormerly tech site for teens.

    • http://www.androidandme.com Nick Sarafolean

      I’m guessing that this is part of the low-cost Desire line-up. It’s actually fairly popular overseas for people who want a smartphone but don’t want to open their wallet too wide.

    • phor11

      Because not everyone wants to take it up the butt with contract pricing, nor shell out $700+ all at once for a top of the line smartphone off-contract?

      A dual core Cortex A15 processor with a decent GPU pushing a quality 720p screen is PLENTY phone for the vast majority of people out there.

      • redraider133

        This is qhd though not 720p..

    • Hom0ncruse

      final nail in the coffin for HTC

      • http://www.androidandme.com Nick Sarafolean

        We’ve all heard that enough times to know that either HTC is still alive and kicking, or they hold a world record for most nails in one coffin.

  • alexanderharri3

    I’m still surprised every time one of these mid range phones is announced….nobody else is adopting the flagship-becomes-midrange approach. After a year, the flagship is about mid-range specs, boom, instant mid-range phone without needing additional hardware development or new skus. What better mid range phone in 2013 than the Galaxy S3 (as an example vs the “high end” S4), or the OneX, Nexus 4, etc.

    • http://htcsource.com Nick Gray

      The only time you can use a flagship as a mid-range phone in year two is if that flagship was a huge success. Samsung and Apple are able to do it because their flagship devices are extremely popular and there’s still demand for them by consumers. If your 2012 flagship was not a success, dropping the price a little isn’t going to keep sales afloat.

      The HTC Zara is a phone which would sell for $0-$50 on contract here in the US. It may not be that impressive, but it’s definitely a good device for they money you’d be paying.

    • John Patrick

      The problem is that the SOC makers are critical to the process of building an update to the OS. From stories posted in the last couple months, evidently getting the SOC maker on-board with an OS update is one of the first steps in the process. If they balk at the time, cost and effort required to produce the coding that is needed for the CPU/GPU/Radio suite plus the other odds and ends that make up a System-On-a-Chip, the update’s chances are slim and none.

      This issue is largely responsible for the high profile “yes the phone is getting an update, um wait… no, the phone isn’t getting an OS update” stories. There’s a lot of stuff in those SOC’s besides the CPU/GPU that also gets outdated quickly.All those widgets and gizmos on SOC’s need their own drivers, plus some chips have burned-in code that doesn’t play well with new versions of Android. On top of that the carrier’s requirements change as well as market expectations for things like power consumption.

      That is why they come out with new models of mid-range phones.

    • SGB101

      I’ve thought that forever, maybe the people that buy these phones see last year’s as old so don’t want them, even tho they are better than this year’s mid range???

      Maybe the Co’s should just design a new cover and slap on a new name, it’s worked for gfx cards for years.

  • www.phonewbie.com

    You gotta love @evleaks. He singlehandedly provides evidence for half the rumors in the industry.

  • mk2

    ”leaked image”

  • Raptor

    Tell how articled like this about some junk are justified and funded?

  • donger

    Go HTC!

  1. chrisGuest 2 years ago

    Why are companies still putting out decidedly mid-range phones like this? Yes, the Moto X is debatedly mid-range, but has lots of features to set it apart…
    The 1GB of RAM really sticks out to me as outdated.

    • Derek R-CGuest 2 years ago

      I think for alot of people Mid Range is now good enough for them. There is enough power and ram for them to surf the web, email, notes, etc.

      I was actually looking forward to this phone till I saw the battery life.

      • chrisGuest 2 years ago

        yes, but late 2013 Mid Range is the same as late 2012′s high end. Why buy a new phone at all, if it is matched or beaten by last year’s devices?

        • You’re forgetting the no-contract market. There are TONS of people out there who don’t want to sign a contract, and if they’re still using the HTC EVO or a Galaxy S II then this would be awesome for them. Also, I see this coming to prepaid carriers like Virgin Mobile, Straight Talk, and AT&T GoPhone. There is definitely still a market for this type of device.

          • SofiaGuest 2 years ago

            Is it 100% sure that it’ll be coming to Virgin Mobile?

      • RaptorGuest 2 years ago

        Pity this site degraded to pumping salespeople totally screwed it. Or may be u r a total dumbo? Anyway, both are bad for kind of gormerly tech site for teens.

    • I’m guessing that this is part of the low-cost Desire line-up. It’s actually fairly popular overseas for people who want a smartphone but don’t want to open their wallet too wide.

    • Because not everyone wants to take it up the butt with contract pricing, nor shell out $700+ all at once for a top of the line smartphone off-contract?

      A dual core Cortex A15 processor with a decent GPU pushing a quality 720p screen is PLENTY phone for the vast majority of people out there.

    • Hom0ncruseGuest 2 years ago

      final nail in the coffin for HTC

      • We’ve all heard that enough times to know that either HTC is still alive and kicking, or they hold a world record for most nails in one coffin.

  2. I’m still surprised every time one of these mid range phones is announced….nobody else is adopting the flagship-becomes-midrange approach. After a year, the flagship is about mid-range specs, boom, instant mid-range phone without needing additional hardware development or new skus. What better mid range phone in 2013 than the Galaxy S3 (as an example vs the “high end” S4), or the OneX, Nexus 4, etc.

    • The only time you can use a flagship as a mid-range phone in year two is if that flagship was a huge success. Samsung and Apple are able to do it because their flagship devices are extremely popular and there’s still demand for them by consumers. If your 2012 flagship was not a success, dropping the price a little isn’t going to keep sales afloat.

      The HTC Zara is a phone which would sell for $0-$50 on contract here in the US. It may not be that impressive, but it’s definitely a good device for they money you’d be paying.

    • John PatrickGuest 2 years ago

      The problem is that the SOC makers are critical to the process of building an update to the OS. From stories posted in the last couple months, evidently getting the SOC maker on-board with an OS update is one of the first steps in the process. If they balk at the time, cost and effort required to produce the coding that is needed for the CPU/GPU/Radio suite plus the other odds and ends that make up a System-On-a-Chip, the update’s chances are slim and none.

      This issue is largely responsible for the high profile “yes the phone is getting an update, um wait… no, the phone isn’t getting an OS update” stories. There’s a lot of stuff in those SOC’s besides the CPU/GPU that also gets outdated quickly.All those widgets and gizmos on SOC’s need their own drivers, plus some chips have burned-in code that doesn’t play well with new versions of Android. On top of that the carrier’s requirements change as well as market expectations for things like power consumption.

      That is why they come out with new models of mid-range phones.

    • I’ve thought that forever, maybe the people that buy these phones see last year’s as old so don’t want them, even tho they are better than this year’s mid range???

      Maybe the Co’s should just design a new cover and slap on a new name, it’s worked for gfx cards for years.

  3. You gotta love @evleaks. He singlehandedly provides evidence for half the rumors in the industry.

  4. mk2Guest 2 years ago

    ”leaked image”

  5. RaptorGuest 2 years ago

    Tell how articled like this about some junk are justified and funded?