Sep 11 AT 9:40 AM Sean Riley 15 Comments

100,000 Moto X phones a week shipping from Motorola’s US factory; tour it via Street View

Moto-X-factory-floor

It may not be the stratospheric shipping totals that we are accustomed to seeing with Samsung’s flagships, but according to Motorola CEO Dennis Woodside 100,000 Moto Xs a week are exactly where they need to be right now to meet their carrier demands. According to Woodside, the facility is capable of ramping up to produce tens of millions of devices a year. Hopefully that will be called for in the future.

It should be noted that the 100,000 figure is for units shipped, not for units sold. That “one million Moto Xs sold” post may not be coming too quickly. No confirmation on the percentage of the shipments that are customized beyond saying they are “substantial.” The ability to customize and ship to the consumer rapidly is, of course, one of the arguments for producing the phones in the US and also would tip their hand a bit on actual sales numbers.

The CEO of Flextronics, the company that operates the factory, in a separate interview reminded us of the added costs associated with producing these phones in the US rather than China; workers are paid approximately $12-14 an hour versus the roughly $4 an hour that their Chinese counterparts are paid. Although there’s certainly more to the production costs than just labor, these figures would seem to make the previous estimate of only a $4-5 premium associated with producing the phones in the US unlikely.

For its part, Motorola just says that it’s not that much more expensive to produce the phones here and that the benefits both from having the designers near those producing the phones and the benefit to the American economy is worth the trade off. Whether you believe that it’s a real sentiment or not, they have so far brought 2,000 jobs to the Fort Worth area. So, it is having a tangible positive effect for those people anyway.

If you’ve found yourself wondering what the inside of the Moto X factory looks like, the suspense can finally end for you. Google has courteously mapped it out on Street View. Check out below.

While I believe that the other benefits of producing the phone in the US are real, there is little doubt that Motorola is banking on consumers in the US caring that their phone is being assembled here. How much weight does that carry with you in making your next smartphone purchase?


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Via: Engadget

Source: Reuters

Sean has been with Android and Me for over 5 years and covering mobile for the last 6. He occasionally muses about gadgets and tech outside of the Android universe at Techgasms.

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  • adaam93

    They are shipping 100,000 units a week from the Texas facility, which only makes the custom units. Thusly, they have to be selling them, not just shipping them.

    • http://www.technogasms.com Sean Riley

      That’s a negative, the standard carrier versions are also produced at this factory.

  • LukeT32

    That’s pretty sweet… If it wasn’t for the G2 coming out I would have already bought the Moto X on VZW…..

  • John in Brisbane

    Good to hear. We’re living through an epidemic of lazy, low caliber business leaders whose key tactic is to take advantage of global wage disparities and cheap transport costs. Even Apple, of whom I have much respect, are guilty of this. And it is something to be guilty of. It means you’re admitting that you’re not capable of the creativity of previous generations of leaders. It all makes sense in board rooms and shareholder meetings but when, with modern automation, the cost difference can be so small, these practices seem increasingly short sighted and mindlessly, systematically greedy. Motorola has an additional selling point now. I’d pay some premium for locally produced gear. The last Motorola thing I owned was a star tac phone lol.

  • revs

    if they keep making them in the usa it will for sure be my next phone
    usa
    usa!

  • ranman

    Being made in the US is definitely a selling point for me, but I will need a higher end phone before I would take the plunge. I have no problem paying a little more for something that I know was made here at home, and will support US interests and business rather than foreign ones.

    Hopefully this will be a trend among manufacturers. I know Samsung has also built a plant here in Texas.

  • Pravas

    We do not have the option here.

  • Henry Gazorla

    I heard they sold 50,000 last month

  • donger

    We need sales figures to see if Americans actually care about this phone or motorola.

  • bobbyblumpkin

    It hasn’te even been a month since this phone was released. The first iphone was released in 2007, and the first Galaxy was released in 2010. I think a lot of the speculation around Moto X sales have been far too critical. Motorola is introducing a new phone into an overly saturated market, and has been able to gain significant traction.

    People don’t like change, and that’s pretty clear looking at Apple’s products. Specifically, the iphone. Aesthetically, nothing has really changed since the first generation, yet people continue to buy them. They know what they’re buying, and that makes them comfortable.

    For Motorolla to introduce something new into the market and penetrate it as effectively as they have, that’s something special. If they continue to improve on the Moto X over the next year (and Google polishes up Android a little more… just my opinion), Motorola has a definite chance in becoming a top mobile seller.

    • Brett Maxwell

      Agreed, so many consumers already have smart phones, its a bit late in the game. A lot of consumers won’t need new phones and will likely try to squeeze the money out of their working smartphone.

    • nikolatesla

      Motorola is not new to the market. Over the last few years they have lost tremendous amount of market share because of one flop product after the other. Take a look at their product portfolio of the last 3 years and you’ll know. And the reason people did not buy those products is because the products sucked. Compare the display on a Moto phone against that of Samsung or Apple and you can see the difference, and that’s only the beginning.

      Made in USA has created some positive hype for Motorola but it will not be sustainable unless the product itself is good, which remains to be seen. Not to mention it’s only the final assembly which is being done in Texas, the SMT assembly for the PCB, which is a bulk of manufacturing cost and cycle time, is still being done in China.

      Motorola has about 1% of the market share and if they can at least preserve it in the next year, I would consider that a win.

  • Brett Maxwell

    Currently happy with my current phone and still in contract for another year. If a us built smartphone was available back in November, I would have bought it. Motorolla, please keep manufacturing in the US!!! Americans want this!!!

  • Atish

    If I see a good quality phone or tablet at a reasonable price I will buy it regardless of where it is made.

  • Scott

    I recently purchased a new Galaxy S4 and then quickly returned the phone so that I could purchase the new Moto X. Being assembled in the USA was huge to me. I also love the way the phone feels in my hand, and the features/functions. Don’t need or care about having the most advanced phone made, just a great phone assembled in the USA along with a great price IMHO. I hope others will recognize the value in the Moto X and the value to our country when you select products made or at least assembled in the USA. When you hear about the death rates related to the China factories it gives added reason to consider other options. I plan on showing off my Moto X as well as telling the assembled in the USA story. Thank you Motorola for stepping up to the plate.