Jan 06 AT 4:38 PM Dima Aryeh 5 Comments

ASUS announces budget ZenFone line, Padfone mini

ASUS ZenFone line

ASUS has announced a fresh new line of smartphones called the ZenFone line. These devices are meant to be available to everyone, not just those with enough money for a high-end smartphone. There will be a selection of three models in four-, five-, and six-inch sizes with varying specs to match.

The ZenFone 4 features a 4-inch 800×480 display, a 1.2GHz dual core Intel Atom Z2520 processor, 1GB of RAM, two cameras with a 5MP rear sensor and a 1,170 mAh battery.

The ZenFone 5 features a 5-inch 720p IPS display, a 2GHz Intel Atom Z2580 processor, 1GB of RAM, an 8MP camera and a 2,050 mAh battery.

The ZenFone 6 features a 6-inch 720p IPS display, a 2GHz Intel Atom Z2580 processor, 1GB of RAM, a 13MP camera and a beefy 3,230 mAh battery.

All three devices will come with Android 4.3 Jelly Bean and will be upgraded to 4.4 KitKat. The devices will also come in many different colors; the ZenFone 4 will come in 6 different colors and the others in 4. These devices also feature the new ZenUI, the company’s new user interface.

ASUS Padfone mini

Also announced was the ASUS Padfone mini. The little brother to the newly announced Padfone X, this is a lower-end smartphone that fits into its own, smaller tablet dock to act as two devices. It’s the same concept, but taken down a few notches to be cheaper.

The ASUS Padfone mini smartphone has a 4-inch 800×480 display, a 1.6GHz Intel Atom Z2560 processor, 1GB of RAM, 8GB of storage with a microSD slot, an 8MP camera and a 1,170 mAh battery. The tablet dock it goes into has a 7-inch 1280×800 display and a 2,100 mAh battery built in. These devices will come in a variety of colors, but have no price tag or release date as of yet.

Tell us, are you excited for any of these devices? Or are these just the offerings you expect from ASUS and typically ignore? Leave a comment!

Via: Android Central, (2)

Show Press Release
ASUS Announces ZenFone 4, ZenFone 5 and ZenFone 6

New smartphone range offers various screen sizes, powerful Intel® Atom™ processors, several exciting colors and an exclusive user interface

Las Vegas, NV (January 6, 2014) — ASUS today announced ZenFone, a brand new high-value smartphone series that offers a choice of screen sizes ranging from 4 to 6 inches and is available in an array of striking colors — meaning there’s a ZenFone for everyone.

ZenFone also introduces ASUS ZenUI, an exciting new user interface that’s exclusive to ASUS smart devices. With simplified icons and menus, a selection of themes beautifully designed to match the device colors and a clever “What’s Next” feature that helps users keep track of their lives, ZenUI is the irresistible front end that proves fantastic functionality can have a friendly face.

ZenFone 4 — thin, light and powerful for energetic lifestyles

ZenFone 4 features a bright 4-inch display and a very responsive dual-core 1.2GHz Intel® Atom™ Z2520 processor with Quad-Thread Hyper-Threading Technology — making this a smartphone that never leaves the user waiting for a response.

ZenFone 4 is a great-value smartphone that features two built-in cameras including a high quality 5-megapixel main camera for capturing life’s moments, a slim and lightweight design along with five vibrant colors — Charcoal Black, Pearl White, Cherry Red, Sky Blue, Solar Yellow that make a personality statement .

ZenFone 5 — combines a spacious HD display with a highly portable design

ZenFone 5 features a bright and clear 5-inch IPS panel that delivers a superb high-definition display in a stunning thin and lightweight design for easy portability.

Exclusive ASUS PenTouch and GloveTouch technologies increase ZenFone 5’s display sensitivity, making it possible to use the device with any stylus or even a gloved hand so frustrations about how and when users can interact with their phones become outdated.

ZenFone 5 has a fast, energy-efficient Intel Atom Z2580 processor running at 2GHz that provides instantaneous responses and excellent gameplay. ZenFone 5 also benefits from a brilliant 8-megapixel PixelMaster main camera with image stabilization and a backside-illumination (BSI) sensor and wide-aperture f/2.0 lens with exclusive ASUS PixelMaster technology. This allows users to capture digital photographs that match those snapped by many dedicated digital cameras. Its 2-megapixel front camera takes sharp photos and provides high-quality video chat sessions.

ZenFone 5 is available in four statement colors that express your personality — Charcoal Black, Pearl White, Cherry Red, and Champagne Gold.

ZenFone 6 — perfectly blends productivity and entertainment on a beautiful 6-inch HD screen

ZenFone 6 also offers a brilliant 6” HD display and features GloveTouch and PenTouch technologies so users can operate the device with gloved hands or any stylus. It also has a powerful and responsive Intel Atom Z2580 processor running at 2GHz.

ZenFone 6’s large screen is complemented by ASUS SonicMaster audio technology with virtual surround sound via headphones for a truly immersive entertainment experience when watching movies, listening to music or playing games.

ZenFone 6 also includes a 13-megapixel main camera that features exclusive ASUS PixelMaster technology, and a 2-megapixel front camera for high-resolution video calls with friends, family and coworkers.

ZenFone 6 is available in the same personality statement colors — Charcoal Black, Pearl White, Cherry Red, and Champagne Gold.

ZenUI, open messaging and enhanced ASUS apps for Android

ZenFone 4, 5 and 6 all feature a new user interface from ASUS — ZenUI. Exclusive to ASUS smart devices, ZenUI is meticulously designed to help users make the most of the functionality enhancements packed into every ZenFone. ZenUI delivers a great user experience with ease of use and functionality enhancements. ZenFone knows what users need, helps to express their thoughts and feelings online and keeps them connected wherever they go.

ZenUI even includes free open messaging, powered by Omlet Chat on the Omlet Open Messaging Platform. This leading messaging tool lets users share almost any kind of content easily with anyone, on any phone — and all without racking up charges associated with sending traditional text (SMS) and picture (MMS) messages.

ASUS also added enhanced Android apps to every ZenFone device, making the phone simpler and easier to use for users. The ASUS-enhanced email app, for example, allows displaying of messages by thread to help keep track of conversations. Smart Reader Mode automatically adjusts the background tone to reduce eyestrain when viewing books, magazines or websites, while the Gallery app has enhanced online synchronization.

SPECIFICATIONS

ZenFone 4

ZenFone 5

· 4” WVGA 800 x 480-pixel TFT display

· 1.2GHz Intel Atom Z2520 CPU with Quad-Thread Hyper-Threading Technology

· Android 4.3 (will update to Android 4.4 KitKat)

· GSM/GPRS/EDGE; WCDMA/HSPA+

· DC-HSPA+ (DL/UL): 42/5.76 Mbps

· Integrated 802.11b/g/n; Wi-Fi Direct

· 5-megapixel rear camera

· 0.3-megapixel front camera

· 1GB RAM

· 1170mAh battery

· Up to 64GB micro SD card

· 124.4 x 61.4 x 11.2-6.3mm

· 115g

· 5” HD 1280 x 720-pixel IPS display

· 2GHz Intel Atom Z2580 CPU with Quad-Thread Hyper-Threading Technology

· Android 4.3 (will update to Android 4.4 KitKat)

· GSM/GPRS/EDGE; WCDMA/HSPA+

· DC-HSPA+ (DL/UL): 42/5.76 Mbps

· Integrated 802.11b/g/n; Wi-Fi Direct

· 8-megapixel rear camera

· 2-megapixel front camera

· 1GB RAM

· 2050mAh battery

· Up to 64GB micro SD card

· 148.2 x 72.8 x 10.3-5.5mm

· 144g

ZenFone 6

· 6inh HD 1280 x 720-pixel IPS display

· 2GHz Intel Atom Z2580 CPU with Quad-Thread Hyper-Threading Technology

· Android 4.3 (will update to Android 4.4 KitKat)

· GSM/GPRS/EDGE; WCDMA/HSPA+

· DC-HSPA+ (DL/UL): 42/5.76 Mbps

· Integrated 802.11b/g/n; Wi-Fi Direct

· 13-megapixel rear camera

· 2-megapixel front camera

· 1GB RAM

· 3230mAh battery

· Up to 64GB micro SD card

· 166.9 x 84.3 x 9.9-5.5mm

· 200g

AVAILABILITY

Please contact your local ASUS representative for further information.

1 Specifications and product availability are all subject to change without notice and may differ from country to country. Actual performance may vary depending on applications, usage, environment and other factors. For more details about the products mentioned in this press release, please visit http://press.asus.com .

PR Contacts for North American Market
Tammy Lin
Media Communications – ASUS Computer International
Tammy.t_Lin@asus.com

Gary Key

Sr. Press Relations Manager– ASUS Computer International
Gary_Key@asus.com

ASUS Announces PadFone mini

Newest PadFone features a compact 4-inch smartphone that slots into a sleek 7-inch tablet and a fast, energy efficient 1.6GHz Intel Atom Z2560 processor

Las Vegas, NV (January 6, 2014) — ASUS today announced PadFone mini, an elegant 4-inch smartphone that transforms effortlessly into a 7-inch tablet. This latest addition to the hugely popular ASUS PadFone family is powered by an Intel® Atom™ Z2560 processor, has 8GB of internal storage and a micro SD card slot that enables storage to be upgraded by up to 64GB.

PadFone mini is an outstanding smartphone that’s also a lightweight handheld tablet featuring exclusive ASUS DynamicDisplay technology that automatically resizes apps for the different display sizes, a brilliant 8-megapixel (8MP) rear camera and 2MP front-facing camera for high quality photos and video chat sessions. PadFone mini is finished with the unique concentric-circle design detail that’s become an iconic part of the ASUS brand and offers five brilliant color choices for a true personality statement.

PadFone mini even supports dual SIMs for superb connectivity, so users have the freedom to maintain two distinct phone numbers, or separate data and phone lines, without requiring two handsets. The device also benefits from ZenUI, a new user interface that’s exclusive to ASUS smart devices. With simplified icons and menus, a selection of themes beautifully designed to match the device colors and a clever What’s Next feature that helps users keep track of their lives, ASUS ZenUI is the irresistible interface that proves fantastic functionality can have a friendly face.

Peerless design, lightweight convenience and great power — all with superb battery life

PadFone mini is the first device to bring together the convenience of a 4-inch smartphone with the power and versatility of a 7-inch handheld tablet that fits comfortably with just one hand. PadFone mini saves the hassle of having to carry two separated devices and is much lighter than many other smartphone-and-tablet combinations.

PadFone mini is very slim and lightweight with a gently curved design featuring diamond-cut edges and a spun-metal finish that looks beautiful. A soft-touch ceramic coating ensures comfort and great durability.

Both the 4-inch and 7-inch displays use IPS+ (in-plane switching) technology for fantastically clear and sharp images that offer great viewing angles. To ensure a seamless experience when switching between smartphone and tablet modes, PadFone mini’s exclusive DynamicDisplay technology ensures apps are instantly resized for the appropriate screen size.

Inside the PadFone mini is an Intel Atom Z2560 processor that delivers ultra-responsive performance for both smartphone and tablet applications.

ASUS engineers managed to equip the super slim PadFone mini with a total battery capacity of 3270mAh (12.8Wh) — for extended talk and tablet time. The tablet even charges the PadFone mini smartphone when docked, virtually eliminating worries about finding a power outlet during the day.

Premium 8MP PixelMaster camera with wide-aperture lens for great light sensitivity

PadFone mini’s main camera couples an 8MP Sony® BSI (backside-illumination) sensor and wide-aperture f/2.0 five-element lens with exclusive ASUS PixelMaster technology to capture digital photographs that more than match those by many dedicated digital cameras.

PixelMaster’s Low-Light Mode measures the available light and intelligently adjusts the pixel size to increase light sensitivity by up to 400% — and that means PadFone mini has the ability to snap great low-lights shots even without the built-in flash.

PixelMaster also includes many other brilliantly easy-to-use options that further enhance PadFone mini’s digital photography prowess, including HDR (High Dynamic Range), PanoSphere, Smart Remove and All Smiles — the latter ensuring that all subjects look their best by intelligently choosing the best shots from a series of captured facial expressions. PixelMaster also has a Turbo Shot mode that lets users capture multiple still shots in just one second.

PadFone mini also captures smooth high-definition (1080p) video footage — and users even have the ability to capture still photographs while shooting video.

ASUS ZenUI interface and exclusive enhanced apps

ASUS engineers wanted to make PadFone mini as easy to use as it is powerful and versatile so they designed ZenUI. This brand-new interface is exclusive to ASUS smart devices, including PadFone mini. With simplified icons and menus, gorgeous device-matching color themes, and a clever What’s Next feature that helps users keep track of their lives, ZenUI is meticulously designed to help users make the most of the functionality enhancements packed into every PadFone mini.

ASUS has also added enhanced Android apps to PadFone mini, so users are able to make the most of the convergent device’s vast array of features. With the email app, for example, ASUS has added the ability to read messages by thread making it much easier to keep track of conversations. In the web browser, Smart Reader Mode automatically adjusts the background tone to reduce eyestrain, while ASUS Collage lets users create engaging photo stories and easily share them online.

SPECIFICATIONS

Processor

Intel Atom Z2560 (1.6GHz)

Operating system

Android 4.3 (will update to 4.4 KitKat) with ASUS ZenUI

Storage/memory

eMMC 8GB / Micro SD Card Support / LPDDR2 1GB RAM

Modem/bands

GSM/GPRS/EDGE; WCDMA/HSPA+/DC-HSPA+

DC-HSPA+ (DL/UL): 42/5.76 Mbps

GSM 850/900/1800/1900; UMTS 850/900/1900/2100;

Wi-Fi /Bluetooth

Integrated 802.11 b/g/n; WiFi-Direct

Bluetooth V 4.0 ( EDR + A2DP )

Display

Phone: 4-inch TFT LED Backlight / 800 x 480 WVGA IPS+

Station: 7-inch TFT LED Backlight / 1280 x 800 WXGA IPS+

Main camera

8MP f/2.0

Front camera

2MP

Battery

Phone: 4.5Wh, 1170mAh, non-removable polymer battery

Station: 8.3Wh, 2100mAh, non-removable polymer battery

Ports

Headphone jack / Micro USB / 24-pin connector / Dual micro SIM

Colors

Black/White/Red/Blue/Yellow

Dimension

Phone: 124.42 (L) x 61.44 (W) x 6.3-11.2 (H) mm

Station

199.85 (L) x 119.43 (W) x 13.91 (H) mm

Weight

Phone: 116g

Station: 260g

AVAILABILITY

Please contact your local ASUS representative for further information.

1 Specifications and product availability are all subject to change without notice and may differ from country to country. Actual performance may vary depending on applications, usage, environment and other factors. For more details about the products mentioned in this press release, please visit http://press.asus.com .

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ABOUT ASUS

ASUS is a worldwide top-three consumer notebook vendor and maker of the world’s best-selling, most award-winning, motherboards. A leading enterprise in the new digital era, ASUS designs and manufactures products that perfectly meet the needs of today’s digital home and office, with a broad portfolio that includes motherboards, graphics cards, optical drives, displays, desktop and all-in-one PCs, notebooks, netbooks, servers, multimedia devices, wireless solutions, networking devices, tablets and smartphones. Driven by innovation and committed to quality, ASUS won 4,168 awards in 2012 and is widely credited with revolutionizing the PC industry with its Eee PC™. ASUS has more than 12,500 employees around the globe with a world-class R&D team of 3,800 engineers. Company revenue for 2012 was approximately US$14 billion.

Dima Aryeh is a Russian obsessed with all things tech. He does photography, is an avid phone modder (who uses an AT&T Galaxy Note II), a heavy gamer (both PC and 360), and an aspiring home mechanic. He is also an avid fan of music, especially power metal.

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