Feb 05 AT 11:44 PM Alex Wagner 16 Comments

HTC details plans for 2014 rebound, says wearable device coming by holidays


We’re already expecting to see new wearable devices from Google, LG and Samsung in 2014, and now it looks like we can add another name to the list of companies with a wearable on the horizon.

Speaking to Bloomberg, HTC has confirmed that it’s planning to release a wearable device by the 2014 holiday season. Chairwoman Cher Wang said that HTC has been developing smartwatches and other wearables for years now in an effort to solve battery and LCD light issues, which she feels are “customer-centric problems.” Unfortunately, while HTC revealed that it’s got a wearable coming later in 2014, the company didn’t offer up any details on the device itself.

HTC’s wearable device is part of the company’s broader plan to rebound from its bumpy 2013 that included legal woes, layoffs, component shortages and more. In addition to its wearable, HTC is prepping a new version of its One smartphone that’s expected to debut in late March. The company will also renew its focus on marketing in 2014. “To tell the truth, we never think marketing is that important — this is really not very good,” Wang said, adding that it’s important to be smart about how HTC spends its marketing money.

We’ll have to wait until the end of 2014 before we know for sure if HTC’s plan to turn things around its bumpy 2013 pays off. It’s good to learn that the company’s got a plan, though, and it’ll be interesting to see exactly what its renewed focus on marketing will entail. I wouldn’t be surprised if HTC begins rolling out its renewed marketing efforts once the HTC M8 hits the market, so it shouldn’t be too much longer before we begin to see HTC’s plans play out.

What do you think of HTC’s plans for an improved 2014? Are you looking forward to the arrival of the M8 or the company’s wearable device?

Source: Bloomberg

Editorial Director of News and Content for PhoneDog Media. Fluent in whisk(e)y, video games and phones. Can be followed on Twitter at @alw.

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